Marketing channel

10 Reasons Why SMS Marketing is a Great Marketing Channel in 2022

There are different ways to market your brand in the digital age and one of them is SMS marketing. This form of marketing is already used by different companies around the world. Plus, it’s one of the easiest and most effective strategies for introducing your products to your potential audience.

In this article, we’ll look at what SMS marketing is and what benefits you can get from using this strategy in your campaign. If you want to know more about it, keep reading.

What is SMS Marketing?

This is to send promotional or transactional messages for marketing purposes. Businesses use short messaging or SMS marketing services to contact customers with offers via SMS. These messages can range from discounts and promotional offers to shipping alerts and appointment reminders.

SMS marketing has a 99% open rate, which means your audience is much more likely to see your text message before email. This is one of its main advantages over marketing channels such as email marketing and direct selling.

Let’s go over some of the great reasons why SMS marketing is still a great marketing channel.

1. It’s fast

SMS marketing is a quick way to get your message across to your customers. You don’t need to create visuals for your content, unlike content from social platforms or email marketing. Text messages reach your customers faster than other channels.

When a text message arrives, people’s phones notify them immediately and they can read the text in less than 5 seconds. It’s the perfect channel to interact with busy customers. Marketers want their content delivered on time and text message marketing can help you achieve your goal. You can use SMS marketing to avoid being ignored or blocked by customers.

2. High open rate

When you launch marketing campaigns, the goal is to get people to see the campaign, right? Well, as stated earlier, marketing messages are opened 98% of the time. By comparison, a survey found that the typical open percentage for email marketing is 21.3%.

3. Good return on investment

SMS marketing is also distinguished by the amazing ROI results this brings. SMS marketing is reasonably inexpensive and gets a lot of responses for a considerably fair amount. According to a global technology company, their SMS marketing has a 25 times higher ROI than their email marketing. Compared to other marketing methods, text messaging has a faster return on investment.

4. Direct Communication

It also provides direct communication between you and your audience. They learn firsthand what discounts you have. You can send them a quick thank you note after their purchase, notify them of sales or promotions, you can let them know when their shipment is ready, and the list goes on.

5. Costs less

Compared to traditional marketing, SMS marketing is a more affordable form of communication. An SMS marketing tactic is ideal for anyone looking to cut expenses and maximize sales. Your business will be affected if you make budget cuts. Many companies, public and private, reduce their costs daily by sending SMS instead of mail or brochures, which is always beneficial for the environment.

6. Effective time management

Time is a crucial asset in business and if you need more, SMS marketing will help you save a lot of time, allowing you to focus on other aspects of your business. How? Thanks to its simple procedure. You can easily schedule your SMS marketing strategies for a later date using the SMS scheduling feature. This has a significant advantage because it allows effective time management.

7. High response rate

Text messages have high open rates, which also means they have high response rates. Although email click-through rates typically don’t exceed 7%, the average response percentage for an SMS marketing message text is 45%. Customers are more likely to click on a link you send via SMS than via email.

8. Flexibility and speed

Businesses today must adapt daily to the flexibility of the contemporary business environment. SMS marketing helps you gain traction and easily reach your customers. The secret ingredient to these ongoing changes is flexibility. SMS marketing requires very little preparation time, allowing communications to be developed and sent to target audience in a few minutes.

9. Brief and clear communication

The 160-character limit, often perceived as a major barrier for SMS, is in fact one of the channel’s greatest strengths. This encourages you, as the business owner, to be as specific and succinct as possible. Plus, it makes it quick and easy for your customers to understand your message in today’s society where people have short attention spans.

10. Easy to use

SMS marketing is permission-based. In other words, you would have known who is open to receiving your messages. Once your campaign is launched, you can track its performance and optimize the campaign to perform better. Moreover, you can automate the whole process.


SMS marketing is just as important as media platforms or brochures for marketing. Due to its benefits, SMS marketing is a fantastic option for any type of business trying to expand their consumer reach.