Marketing strategy

10 Stats to Consider When Developing a B2B Content Marketing Strategy

Are you planning a B2B content marketing strategy for the next year?

Laying the groundwork for a content creation plan?

Looking to revamp your existing B2B content marketing program?

If you answered yes to any of the questions above, we’ve put together 10 stats to help guide your strategy. We’ll take a look.

Content drives your prospects’ buying process.

In a recent survey, 67% of respondents said that in 2021 they rely more on content to guide their purchasing decisions than in 2020. (Source)

A variety of content for each stage of the buyer’s journey is essential.

Among B2B consumers, 44% said they consumed three to five pieces of content before engaging with sales. Another 16% consume between five and seven pieces before contacting the sales department. (Source)

Successful B2B marketers invest in content marketing.

The most successful B2B marketing teams allocate up to 40% of their total marketing budget to content marketing alone. (Source)

Content is a conversion tool.

In a recent survey, 60% of respondents said they considered buying a product after hearing about it. (Source)

Content marketing costs less but produces more leads.

Content marketing often costs 62% less than traditional marketing, but generates 3x more leads than traditional marketing. (Source)

Blogging is an effective activity when done consistently.

B2B companies that blog regularly have, on average, 67% more leads each month than companies that don’t blog regularly. (Source)

Content is preferred by your prospects and partners.

Nearly 70% of respondents recently indicated that they would rather learn about a company through articles and content than through an advertisement. (Source)

You need to write content for multiple types of buyers.

More than 80% of non-executive employees have a say in the purchasing process. (Source) Something to keep in mind when creating buyer personas.

The majority of the buying decision is made before a salesperson is involved.

The majority of the buying journey, 57%, is already complete when a B2B buyer contacts the sales team. (Source)

SEO is a lead generator.

Search engine optimization (SEO) is the main source of lead generation for up to 33% of B2B companies. (Source)