Marketing goals

The Difference Between Strategic Goals and Content Marketing Tactics

Before you start any content marketing campaign, you need to set goals. There are two types of objectives: strategic and tactical. Strategic objectives will go directly to your objective: the why. In theory, strategic objectives should be relatively simple. You wouldn’t be creating a campaign if you didn’t have a strategic objective, would you? However, […]

Marketing goals

The difference between strategic and tactical content marketing goals

Before you start a content marketing campaign, you need to set some goals. There are two types of objectives: strategic and tactical. The strategic goals will go directly to your goal: the why. In theory, the strategic objectives should be relatively simple. You wouldn’t create a campaign if you didn’t have a strategic goal, would […]