Marketing goals

Use data to define your 2019 marketing goals

Have you written your marketing strategy for 2019? “Marketers who document strategy are 538% more likely report success than those who do not ” (Enterprise2Community, 2018). It’s enormous ! And luckily, we have a great resource for writing a successful strategy. Data! It’s time to put the data you’ve collected all year to work for […]

Marketing goals

Are you struggling with your marketing goals? Use OKRs to boost your efficiency

Alice found herself in a strange and wonderful land where she met the Cheshire Cat. She asked for her way and learned a valuable lesson: It doesn’t matter which way she takes if she doesn’t know where she is going. It is the same in marketing. Success rarely follows “spontaneity”. Instead, a plan is the […]