Marketing goals

How to set marketing goals that help your business grow in 2019

To paraphrase Peter Drucker’s famous maxim: “If you can’t measure it, you can’t improve it.” To be successful in 2019, your agency must have goals with concrete application, especially if you hope to combine them with an action-oriented strategy. You can only achieve this by setting clear, measurable marketing goals. Here are five strategies we […]

Marketing research

3 content marketing research tactics to increase your audience’s understanding

Every marketer understands the importance of knowing your audience, and there are great marketing analytics tools that can give you in-depth, strategic insight into how your content marketing is performing on your brand’s digital channels. But in addition to your reporting technology, it’s just as important for marketers to back up their data-driven insights with […]