Marketing research

Four Steps to Creating Better Marketing Research Questions

For marketers, research is the foundation for informed decision making. Data gathered from research can inform new product development, AI, big data, and marketing strategies. Good research is designed to answer a single research question. But to get there, marketers must first determine the right question to ask. A research question is about an unknown […]

Marketing strategy

Three reasons to adopt an omnichannel, data-driven marketing strategy

Nobody likes to be sold. With the rise of ad blockers and consumer privacy concerns, the message couldn’t be clearer for marketers. Now is the time to focus on improving the relevance of marketing messages to customers. When a message is relevant, it doesn’t feel promotional. It’s just useful. This is where omnichannel marketing comes […]