Marketing research

Why market research and marketing research are very different disciplines – and how to best use them

Market research and marketing research are not the same, but many marketers use the terms interchangeably. Both are important parts of marketing efforts and seem similar, but they are inherently different. The distinction between these types of research is when each occurs. Business owners and marketers conduct market research during the early stages of developing […]

Marketing research

Why market research and market research are very different disciplines – and how to best use them

Market research and market research are not the same, but many marketers use the terms interchangeably. The two are important parts of marketing efforts and seem similar, but they are inherently different. The distinction between these types of research is when each one occurs. Business owners and marketers conduct market research during the early stages […]