Marketing research

How To Research Competitive Content Marketing For Healthcare Technology Companies

The healthcare technology space is growing rapidly and is ultra competitive. From medical technology and medical equipment technology to information technology, applications are radically changing the way consumers view their health and the way practitioners approach the delivery of care. With healthcare’s trend towards a consumer-driven market, successful healthcare systems have the right technology in […]

Marketing research

Qualitative or quantitative marketing research: which is better?

Pexels /Pixabay Marketing research plays a crucial role in the implementation of commercial strategy; and both qualitative and quantitative research have their own unique advantages and considerations. So what kind of research is best? The truth is that both types of research are valuable for informing business and marketing decisions. To determine which is better, […]