Marketing strategy

Inside Ace Hardware’s Marketing Strategy

Universal Images Group via Getty Images At Ace Hardware, the marketing strategy is focused on leveraging community and small business attributes. The steady strengthening of the utility position attracted more women, more younger buyers, and more new owners. I recently asked Kim Lefko, CMO of Ace Hardware, to fill us in. Paul Talbot: When you […]

Marketing goals

How SEO Hygiene Supports Your Site and Marketing Goals Over Time

Just when you think you’ve got your SEO strategy under control, Google comes up with a new update to mess things up again. Enter SEO hygiene. Taking proactive steps to keep your site clean and in good working order can help combat external factors, supporting your long-term goals for your site and your marketing strategy. […]