Marketing strategy

How to modify a marketing strategy using data |

Running a business can be quite overwhelming for an inexperienced business owner. It can often seem like it’s all about trial and error, where business owners are forced to use uncertain tactics to see what works and what doesn’t. Although it sounds like a pretty good idea on paper, even the slightest mistake can spell […]

Marketing strategy

Why content intelligence is essential to drive your marketing strategy

Benefits of Content Intelligence 1. Traffic Increased traffic is one of the biggest benefits of well-written content. The more your content is optimized for search engines, the higher the traffic will be. If your content is structured around targeted keywords, the search engine will rank it higher, increasing your popularity and sales. 2. Customer Information […]

Marketing strategy

Inside 5 Big Name Relationship Marketing Strategy Examples

As businesses strive to be competitive and profitable, they must foster positive relationships between their brands and their customers to achieve these goals. Relationship Marketing is a strategy to target a market, keep products or services relevant, and make customers happy. It focuses on long-term customer loyalty and engagement and affects long-term product sales and […]

Marketing strategy

Marketing Automation: How to Streamline Your Internal Marketing Strategy

Marketing automation is the use of technology to automate marketing tasks. This may include tasks such as sending email campaigns or posting to social media accounts. Specific software will schedule and send or publish marketing information according to specific instructions. Automatic scheduling will relieve the pressure of performing these tasks manually in a busy time […]

Marketing research

Marketing Research and Analytics Services Market Overview by Business Research Company

Segments covered: By type – Quantitative, Qualitative, Primary, Secondary; By end-use sector – IT services, manufacturing, financial services, construction, healthcare, other LONDON, July 27. 2021 (GLOBE NEWSWIRE) — According to The Business Research Company’s research report on the Marketing Research and Analytics Services Market, growth over the historical period of the Market Research Agency industries […]

Marketing research

Marketing Research and Analytics Services Market Overview

LONDON, July 27. 2021 (GLOBE NEWSWIRE) — According to The Business Research Company’s research report on the Marketing Research and Analytics Services Market, growth over the historical period of the Market Research Agency industries is driven by an increase in research and development (R&D) investments, strong economic growth in emerging markets, and a growing awareness […]

Marketing research

Market Overview of Marketing Research and Analysis Services by

LONDON, July 27, 2021 (GLOBE NEWSWIRE) – According to The Business Research Company’s research report on the Marketing Research and Analysis Services Market, the growth over the historical period for the Marketing Agency industries Market research results from an increase in research and development (R&D) investments, strong economic growth in emerging markets and a growing […]

Marketing research

The Floral Marketing Research Fund becomes the Floral Marketing Fund

The Floral Marketing Research Fund (FMRF), which offers floral marketing research and resources, has announced its name change to the Floral Marketing Fund (FMF). The rebranding is intended to address the need to focus on collaborative marketing efforts and position the Floral Marketing Fund to bring industry organizations together. This name change includes a name […]

Marketing strategy

Top 5 Retail Macro Trends A Marketing Strategy Must Address | Marketing initiatives

Melanie Vala, Chief Commercial Officer of Splitit, explains why the retail marketing effort should focus on growth and competition, influx of online shoppers, sustainability, AI and payment methods. Online retail is experiencing rapid growth and evolution, greatly accelerated by the impact of the pandemic. In fact, e-commerce revenue is expected to reach a staggering $5 […]

Marketing research

Global market for marketing research and analysis services

Dublin, July 21, 2021 (GLOBE NEWSWIRE) — The “Global Marketing Research and Analytics Services Market Report 2021: Impact of COVID-19 and Recovery to 2030” report has been added to from ResearchAndMarkets.com offer. Global Marketing Research and Analytics Services Market Report 2021: Impact and Recovery of COVID-19 to 2030 provides strategists, marketers and senior management with […]

Marketing research

Global Marketing Research and Analysis Services Market Report 2021: The Market Is Expected To Reach $ 83.39 Billion By 2025

DUBLIN, July 21, 2021 / PRNewswire / – The “Global Marketing Research and Analysis Services Market Report 2021: Impact and Recovery of COVID-19 to 2030” the report was added to ResearchAndMarkets.com offer. The global market for marketing research and analysis services market is expected to grow by $ 65.08 billion in 2020 at $ 68.73 […]

Marketing strategy

Examples of sports marketing to inspire your marketing strategy

Attention to the female public; ever-increasing personalization; New Technology Frontiers: These are a few key areas that sports marketing is focusing on. Here are some examples of sports marketing! Sport occupies an increasingly important place in our lives. First a healthy and active life is now a top priority for a growing number of people […]

Marketing strategy

4 Costly Mistakes Retailers Make in Mobile Marketing Strategy – Multichannel Merchant

In an age where consumers spend more time on mobile than any other form of media, mobile marketing strategy is playing an increasingly important role in retailers’ overall plans. This is especially true now given that nearly half of consumer mobile app usage has increased during the pandemic, according to a recent survey by Broadridge […]

Marketing research

Marketing research is transforming services to help families thrive

Family systems examine how well-functioning families respond to stress and how families thrive as they achieve greater flexibility and cohesion. He studies how families function well when operating in the sweet spots found between chaos and rigidity and suffocation versus disengagement. The dominant logic of service explains how resources are created, shared and integrated within […]

Marketing strategy

How is the marketing strategy of D2C brands different from traditional brands?

Direct to consumer (D2C) interact directly with consumers without having to go through intermediaries, sellers, wholesalers, etc. They rely on digital platforms to interact with consumers and as a result, this allows them to reach the consumer faster. It also helps to better understand consumer needs at the micro level due to the direct interactions […]

Marketing goals

How KPIs Can Make or Break Your Marketing Goals

Entrepreneurs running businesses have to wear many hats. They face competing demands and also manage the necessary operations. In such a situation, it is imperative to put in place optimal strategies for each functional area that encourage business growth and profitability. One of the major key areas is the marketing function as it helps to […]

Marketing strategy

Long-term growth requires a balanced marketing strategy

With marketers under extreme pressure to meet revenue goals, top-of-funnel marketing efforts have taken a back seat. Yet the need to build brand awareness has never been greater for brands, as consumers have greater access and choice and less exposure to logos on shelves and window displays. Nielsen’s latest report makes the case for adopting […]

Marketing research

Stoneshot publishes event marketing research for financial services marketers

LONDON, July 9, 2021 /PRNewswire/ — 80% of professional investors will attend physical events within a month of lifting lockdown restrictions. This is a key finding from StoneShot’s event research that summarizes professional investors’ views on event preferences. “A year of social distancing has changed people’s behaviors and expectations, so we can’t assume audiences will […]

Marketing research

Maine Brewers Tap into ‘Cause Marketing’, Research Questions Effectiveness

Because marketing is a term you probably don’t know, but it’s a strategy you’ve probably noticed. It’s when a business, often a brewing business, partners with a charity and pledges a portion of the profits to a good cause. While many brewing companies and their nonprofit partners celebrate the collaboration, some research questions the value […]

Marketing research

Global Marketing Research and Analysis Services Market Report 2021 with Kantar, Ipsos, GfK, Westat, Gartner, Intage, Information Resources, Mintel, and Market Xcel Data Matrix

DUBLIN, July 06, 2021– (COMMERCIAL THREAD)–The “Global Marketing Research and Analysis Services Market Report 2021: Impact and Recovery of COVID-19 to 2030” the report was added to ResearchAndMarkets.com offer. The major players in the marketing research and analysis services market are Nielsen, Kantar, Ipsos, GfK, Westat Inc., Gartner, Intage Inc, Information Resources, Inc. (IRI), Mintel […]