Marketing strategy

Data-Driven Marketing: Strategy and Metrics

Marketers have been in back-to-back crisis meetings over the past few years. Worn solutions hit a dead end — a long time ago. Consumption patterns are erratic and brand loyalty is fluid like never before. For these and other problems plaguing the marketing department, experts advocate a solution: data-driven marketing. What is Data Driven Marketing? […]

Marketing channel

UnDigital Turns Ecommerce Packages Into Targeted, Measurable Marketing Channel

HUNT VALLEY, MD., August 31, 2021 / PRNewswire / – UnDigital, a provider of personalized unboxing marketing technology, today unveiled a one-of-a-kind solution that turns ecommerce packages into a fully targeted marketing channel with attribution. Using UnDigital’s combination of proprietary software and on-demand printers, brands can now personalize the unboxing experience with personalized inserts and […]

Marketing strategy

How to build a winning e-commerce marketing strategy

While there may be many consumer opportunities that are important and seemingly appealing, narrowing down the opportunity where your brand can win is essential. By Bharat Sastry The e-commerce industry has seen significant traction over time and covid has been a great catalyst. It is essential for e-commerce marketers, whether in marketplaces, subscription sites or […]

Marketing strategy

3 Tips to Optimize Your Ecommerce Marketing Strategy

Opinions expressed by Contractor the contributors are theirs. E-commerce has grown steadily over the past few years, gradually replacing traditional retail and becoming the default way for most people (especially younger generations) to purchase items. That’s until the end of 2019, when lockdowns across the world forced most people indoors and made physical retail a […]

Marketing strategy

Use the Google Analytics technical report to inform your marketing strategy

PHOTO: Derick Anies While marketing analysts are still reviewing GA4’s features to determine what’s working and what’s not working for their strategy, one report remains a mainstay to help plan effective app launches: the Google Analytics Tech Report. The technical report provides a clear overview of the devices website visitors use to visit a website. […]

Marketing research

Reveal a marketing study: What do young people choose between a house and an apartment?

After a period when most young people spent more than 90% of their time at home and the concept of Work From Home became a desideratum, Reveal Marketing Research conducted a study on the intention to buy a home (house or apartment) among young people between 25 and 34: do they plan to buy their […]

Marketing strategy

4 tips for auditing your B2B marketing strategy

Auditing your B2B marketing strategy is a good idea to do every six months. Hopefully, you’re already in the habit of checking your marketing results every month for any obvious changes or fluctuations that might need your attention. An audit, however, takes a slightly more strategic look at overall marketing strategy and metrics. Below, we […]

Marketing strategy

Approach your social media marketing strategy the right way

Social media marketing, simply put, is any marketing that takes place on social media. Needless to say, this is a key tool in any entrepreneur’s arsenal these days. Typically, paid ads are shown to new people who are unfamiliar with your brand. So, in a sense, it’s a kind of cold approach. Earlier I talked […]

Marketing strategy

How To Adapt Your Digital Marketing Strategy To Attract Gen Z Consumers | Emerging Communications | Open mic

Chinese Gen Z is currently a dominant force in the consumer market. According to new research, they account for 13% of total housing expenditure in China, compared to just 3% in the UK and 4% in the US. To capitalize on the Chinese Gen Z shopping boom, we’ve developed a series of must-have guides for […]

Marketing strategy

Your 2022 marketing strategy: what to keep, modify and start

In-person and online purchases are seeing an increase in their respective numbers. No one has a crystal ball, so marketers need to keep thinking as trends start, change and disappear. Fortunately, we can use our observations to craft a 2022 marketing strategy. Trial and error through 2020 and the first part of 2021 has given […]