Marketing strategy

Inside Balmain’s Entertainment Marketing Strategy

Balmain presented its Spring / Summer 2022 collection at Paris Fashion Week on Wednesday, marking its first in-person fashion show since the start of the pandemic as well as the 10th anniversary of the brand’s creative director Olivier Rousteing. But this season, a return to the podiums was not enough. The fashion show – which […]

Marketing strategy

5 compelling reasons why you should incorporate TitkTok into your marketing strategy

It’s not news that TikTok is now the most popular platform for creators. With a global presence in over 150 countries and over 1 billion monthly active users, TikTok offers plenty of opportunities for businesses. What started out as “social media for dancers” has evolved into a platform for entertainment and education. One of the […]

Marketing channel

Entertainment is not a marketing channel – why brands need to adopt a new mindset

But to take advantage of this drastic shift, brands need to embrace a new entertainment mindset and move from thinking like marketers to thinking like movie moguls. Here are (00) 7 lessons for brands who want to explore this brave new world. Think of entertainment as a product category, not a marketing channel Entertainment properties […]

Marketing goals

5 Steps to Help You Develop Concrete Marketing Goals for 2022 – A Client’s Strategy

Are you developing your 2022 customer-centric marketing strategy? Recently, I worked with a client to create their marketing strategy for the coming year. We ran leadership strategy sessions throughout the process to make sure we didn’t just get buy-in from each department, but also marketing strategy support. We have addressed and discussed many aspects throughout […]

Marketing research

Marketing research CEO – and Curtis alumnus – honored by Continental Who’s Who

STATEN ISLAND, NY – Abdoulaye Diallo, a Curtis alumnus, is recognized by Continental Who’s Who as a Distinguished Executive for his work in marketing and in recognition of his work at A Connecte. As CEO of A Connecte, Diallo leads a new market research company. A Connecte uses a social platform to combine finance with […]

Marketing strategy

Why Your Marketing Strategy Should Go Beyond Analytics

You hear a lot about analytics these days: how brands should use “the numbers” to create content and ad campaigns. It’s supposed to make you more efficient: analytics tell you what worked and what didn’t so you can create Continued of what worked. Seems logical – what’s not to like? I’m not going to argue […]

Marketing strategy

Using the right marketing strategy to reach millennials

By Matt Koop Ding!!! rings the microwave. You see, this is the sound that millennials grew up with, from hot pockets to macaroni and cheese, no “baking” required. How does this apply to procurement, you might ask? Simple. If you can’t relate to your customers, then how are you going to get them to trust […]

Marketing strategy

How to Change Your Marketing Strategy in Q4 – and Start 2022 Right

Harness the power of your CRM, leverage existing inventory with new marketing materials and campaign strategies, and volunteer — here are the tactics that will help you hit your year-end goals and start 2022 off right. foot. Kick off fall with Marketing and Branding Month at Inman. We dig deeper into agent branding and spending […]

Marketing strategy

Rethinking Omnichannel Marketing Strategy in 2021

Nowadays, it is easy to keep in touch with each other. There is not one but several ways you can contact someone if you want to contact them – call, message, mail or maybe a DM through Instagram. Since there are so many ways to connect personally with someone, it has become easier for marketers […]

Marketing strategy

Marketing strategy falls flat without the right processes

PHOTO: Tim Mossholder | unsplash Over the past decade, new, well-received strategies have revolutionized B2B marketing and sales. Technological innovations have largely contributed to this evolution. For example, marketing automation systems paved the way for inbound marketing strategies and the importance of content, thought leadership, social media, and more. Similarly, innovations in audience data (e.g., […]

Marketing strategy

5 Ways Video Enables a B2B Marketing Strategy

Good marketers not only balance creative demands with budget limitations, but also determine strategies to appeal to their target audience. They keep themselves equipped with the right tools. And since videos are the best tool for engaging people, it makes sense to employ a fantastic video strategy to help tell your brand story and engage […]

Marketing strategy

How to Build an Effective Multi-Channel Marketing Strategy

Consistent and interactive marketing campaigns increase sales. Jimmy Rodriguez Multi-channel marketing helps brands achieve their marketing goals by using multiple channels to reach customers. These channels range from traditional media such as TV, print ads, and billboards to newer ones such as email marketing, social media, and SEO. According to MediaPost, two-thirds of customers use […]

Marketing strategy

Tips to improve your TikTok marketing strategy

TikTok is still vastly underrated when it comes to advertising and branding, and many companies feel they don’t belong on this platform. However, TikTok’s user base has grown exponentially since 2019, and now, more than ever, it’s time to enjoy the app. When it comes to TikTok advertising, you can’t approach it like you do […]

Marketing goals

A 5-step guide to writing content that meets your marketing goals

When it comes to content, you might think you already know it all. While there are countless tutorials and how-to tips, I’m here to tell you that there is always more to learn. Marketers depend on content. However, not all content is successful. Part of the reason is your content creation methods. That said, here […]

Marketing strategy

Marketing strategy behind Target, Ulta shop-in-shops

Marketing such sites is a delicate balance of collaboration, largely predetermined by contracts. Many shop-in-shops are simple real estate transactions in which a brand rents space from the larger store and is able to operate and brand it as they wish. But some transactions go further and include revenue-sharing agreements, such as the smaller store […]

Marketing research

Reveal Marketing Research Study on recycling behavior: Romanians are increasingly interested in environmental well-being

In the current context of climate change, concrete measures to combat it are becoming increasingly necessary. This fact explains why Romanians are starting to take an interest in the practice of selective waste collection (56%), according to a recent study by Reveal Marketing Research. People who collect waste separately are generally respondents over 55 (60%) […]

Marketing strategy

4 smart ways to boost your marketing strategy

Looking for a way to boost your marketing strategy and increase your sales? If you’re like most of us, the answer is yes! Business leaders and marketing teams around the world are competing to reach their target audience and promote their products. The thing is, there are many strategies to choose from, so it’s often […]

Marketing strategy

What to cut and what to keep in your marketing strategy

Recently, we shared 4 Tips for Auditing a B2B Marketing Strategy to provide guidance for marketers looking to assess the strategic direction of their marketing plan. In this article, we dig a little deeper to decide what to cut and what to keep in a marketing strategy as part of the evaluation. When determining what […]

Marketing strategy

Inside Nutrishop’s marketing strategy

Courtesy Nutrishop At nutritional supplement retailer Nutrishop, the focus is on growth as the pandemic upends the way consumers think about health and nutrition. I recently asked Nutrishop CEO Bryon McLendon to tell us how he and his team are meeting these challenges. Paul Talbot: What are the key elements of your marketing strategy? Bryon […]