Social media metrics provide strategic insight to assess the effectiveness of social media marketing efforts and allow for course correction in real time By Khushboo Solanki Sharma Social media has become a powerful way for brands to boost their presence, engage with customers, and create a transparent recall across various platforms. Social media metrics provide […]
Last year, candy brands like Reese’s and Sour Patch Kids focused on meeting stuff or caterers where they were… ie at home. In case you forgot how dystopian Halloween 2020 was, let us remind you that Reese deployed a robot door to roll and distribute candy to kids, while Sour Patch Kids coined the term […]
Bilibili is a Chinese long-form video sharing platform that is quickly becoming an important channel for brands to reach the large Gen Z consumer base. Launched in 2009, Bilibili first gained popularity as an Animation, Comics and Games (AGC) platform. “The emphasis was on producing something, as opposed to filming you at the very beginning. […]
Most marketers are well aware of the increasing privacy regulations regarding their data collection activities. These laws, such as GDPR and CCPA, are designed to protect consumer privacy. But they’re also pushing marketing teams away from third-party data-centric strategies. “The heart of the change is really moving from targeting consumers using third-party data to really […]
COLLEGE PARK, Md., October 26, 2021 / PRNewswire / – As goal setting meetings can help teams be more productive in the workplace, they can also help get the most out of personal activities, according to a study co-authored by a professor from marketing. Rebecca ratner to University of Maryland Robert H. Smith School of […]
Andy ford (Andy Ford is Head of Marketing Science, Australia, Facebook and Mark Henning is Executive Director, Media and Digital, Kantar Australia) Building a brand today may be more complex than in the past, but opportunities abound for those who find the right recipe. In this collaboration, experts from Facebook and fact-based analysis firm Kantar […]
Rebecca Minkoff is no stranger to experimenting with new marketing channels. The women’s fashion brand has created its own OnlyFans account, launched streaming TV ads, and started marketing on TikTok in the past year alone. But the most effective channel that the brand has tried is also the most modest: SMS. According to Sona Martirosian, […]
Opinions expressed by Contractor the contributors are theirs. Most people don’t even know Red Bull is based in Austria. The energy drink company does such a remarkable job of marketing across the world by hosting extreme sports events, packaging and a global attitude that consumers think this is a local product that matches their interests […]
According to Nielsen India’s e-commerce consumer panel, there has been a rapid double increase in the average spending of online shoppers for various categories By Shreyansh Bhandari and Upesh Verma In this era of new normal where the traditional channels of all brands are challenged almost every day, most brands have quickly adapted and focused […]