Marketing strategy

How Newsletter Referrals Can Improve Your Marketing Strategy

This article was sponsored by Paved. The opinions expressed in this article are those of the sponsor. Online advertising is one of the most popular and effective ways to increase brand awareness, traffic to your site, and overall revenue. However, despite the increase in popularity, the pool of potential customers online is starting to shrink. […]

Marketing strategy

FUGA – Marketing Strategy Manager (UK / US / NL)

FUGA’s Marketing Services (MS) team was designed to add value and solve the problems of our large number of clients by helping them connect their artists with audiences and create revenue and growth. Located within the broader MS team, the Marketing Strategy Team is primarily in contact with clients and is responsible for helping define […]

Marketing strategy

Using data and awareness for a progressive digital marketing strategy

PHOTO: Shutterstock Marketing teams are under increasing pressure to stand out from their peers at a time when the proliferation of mainstream platforms complicates outreach efforts. With the pace of technology changing rapidly, many digital marketers advocate a more gradual and experimental approach. This is the view of Karen Naves, vice president of global demand […]

Marketing strategy

Email Marketing Strategy Pointers

Friday, November 26, 2021 It’s important to remember that just because you’ve created a useful blog post or blog post, or hosted a timely webinar, there’s no guarantee that someone will actually read about it. The idea of ​​“if you build it, they will come” isn’t necessarily true when it comes to your marketing efforts. […]

Marketing goals

How to set long-term marketing goals for B2B organizations

Marketing is complicated. As the New Year approaches, planning your budget and marketing activities is a top priority for marketers and B2B executives. When you look at your long term marketing strategies and long-term marketing goals for the coming year, there are likely many questions your organization will seek to answer. Should you invest your […]

Marketing strategy

Jack Daniel’s is preparing a new music marketing strategy

Jack Daniel’s hired Amplify to help the brand branch out beyond rock’n’roll and launch a new music strategy focused on hybrid events. Yesterday, the whiskey brand launched its latest musical event, the Make It Count Sessions, developed by creative agency Amplify to help the brand reach more fans and new musical genres. Its first performance […]

Marketing strategy

Marketing strategy stuck in the 1950s. Time to modernize in the age of social media | Commentary and opinion

Since the birth of P & G’s “Above the Line” and “Below the Line” in the 1950s, brands have been thinking about where they should focus their spending. They developed teams for this invisible line, which arguably allowed some of the most beloved brands to flourish. However, we are not in 1950 anymore. We are […]

Marketing strategy

Legal Marketing Strategy & ROI Measurement

Monday, November 22, 2021 The year may be drawing to a close, but now is a great time to start thinking about your law firm’s goals for 2022. Year after year, the need for a cohesive marketing strategy has become imperative for businesses. business operations and lead generation strategy of a law firm. However, many […]

Marketing channel

Brands test OnlyFans as a marketing channel

Only fans, the London-based content subscription platform where creators can make money from ‘fans’ is ditching its ‘after dark’ association and increasingly attracting brands that are attracted by the site’s opportunity to reach a wide range of target consumer demographics. Known primarily for its association with adult video stars and sex workers such as escorts […]

Marketing goals

Improve the customer experience and achieve marketing goals by mapping the customer journey

When marketers implement new personalization and DX technologies into their stacks, they expect better visibility into customer engagement, as well as measurable results. “More and more, we’re seeing marketers who have weekly, monthly, or quarterly goals, and those can be conversion goals, increase goals, or in some cases revenue goals, where they really want to […]