Marketing strategy

How Newsletter Referrals Can Improve Your Marketing Strategy

This article was sponsored by Paved. The opinions expressed in this article are those of the sponsor. Online advertising is one of the most popular and effective ways to increase brand awareness, traffic to your site, and overall revenue. However, despite the increase in popularity, the pool of potential customers online is starting to shrink. […]

Marketing strategy

FUGA – Marketing Strategy Manager (UK / US / NL)

FUGA’s Marketing Services (MS) team was designed to add value and solve the problems of our large number of clients by helping them connect their artists with audiences and create revenue and growth. Located within the broader MS team, the Marketing Strategy Team is primarily in contact with clients and is responsible for helping define […]

Marketing strategy

Using data and awareness for a progressive digital marketing strategy

PHOTO: Shutterstock Marketing teams are under increasing pressure to stand out from their peers at a time when the proliferation of mainstream platforms complicates outreach efforts. With the pace of technology changing rapidly, many digital marketers advocate a more gradual and experimental approach. This is the view of Karen Naves, vice president of global demand […]

Marketing strategy

Email Marketing Strategy Pointers

Friday, November 26, 2021 It’s important to remember that just because you’ve created a useful blog post or blog post, or hosted a timely webinar, there’s no guarantee that someone will actually read about it. The idea of ​​“if you build it, they will come” isn’t necessarily true when it comes to your marketing efforts. […]

Marketing goals

How to set long-term marketing goals for B2B organizations

Marketing is complicated. As the New Year approaches, planning your budget and marketing activities is a top priority for marketers and B2B executives. When you look at your long term marketing strategies and long-term marketing goals for the coming year, there are likely many questions your organization will seek to answer. Should you invest your […]

Marketing strategy

Jack Daniel’s is preparing a new music marketing strategy

Jack Daniel’s hired Amplify to help the brand branch out beyond rock’n’roll and launch a new music strategy focused on hybrid events. Yesterday, the whiskey brand launched its latest musical event, the Make It Count Sessions, developed by creative agency Amplify to help the brand reach more fans and new musical genres. Its first performance […]

Marketing strategy

Marketing strategy stuck in the 1950s. Time to modernize in the age of social media | Commentary and opinion

Since the birth of P & G’s “Above the Line” and “Below the Line” in the 1950s, brands have been thinking about where they should focus their spending. They developed teams for this invisible line, which arguably allowed some of the most beloved brands to flourish. However, we are not in 1950 anymore. We are […]

Marketing strategy

Legal Marketing Strategy & ROI Measurement

Monday, November 22, 2021 The year may be drawing to a close, but now is a great time to start thinking about your law firm’s goals for 2022. Year after year, the need for a cohesive marketing strategy has become imperative for businesses. business operations and lead generation strategy of a law firm. However, many […]

Marketing channel

Brands test OnlyFans as a marketing channel

Only fans, the London-based content subscription platform where creators can make money from ‘fans’ is ditching its ‘after dark’ association and increasingly attracting brands that are attracted by the site’s opportunity to reach a wide range of target consumer demographics. Known primarily for its association with adult video stars and sex workers such as escorts […]

Marketing goals

Improve the customer experience and achieve marketing goals by mapping the customer journey

When marketers implement new personalization and DX technologies into their stacks, they expect better visibility into customer engagement, as well as measurable results. “More and more, we’re seeing marketers who have weekly, monthly, or quarterly goals, and those can be conversion goals, increase goals, or in some cases revenue goals, where they really want to […]

Marketing strategy

The role of social media in your content marketing strategy

It has been said that no content marketing strategy is complete without social media, but for entrepreneurs new to marketing, social media can be overwhelming. It’s easy to spend hours networking on social media sites with less than exciting results. However, there is a real power in social media to market your content and your […]

Marketing strategy

Best KPIs to track for your email marketing strategy

Listen NEW! Listen to the article Login or register to access this audio feature! No worries… it’s FREE! By 2022, more than 347.3 billion emails will be sent every day, almost 50 billion more per day than in 2019. That’s a staggering increase. To attract and retain customers, the importance […]

Marketing strategy

Build partnerships with agencies to develop a winning content marketing strategy

Imagine you’re sitting in a room with 100 televisions all on at the same time. What would it take for just one of these TVs to capture your attention amidst all this chaos? Something quite special, right? This is the challenge facing most marketing teams these days. Everyone is busy creating content, which adds an […]

Marketing strategy

Black Friday Email Marketing Strategy: The Retail Perspective

Some people call the holidays “the most wonderful time of the year”. But let’s be honest, if you’re an email marketer working for a retail brand, this is also the craziest and busiest time of the year. You might feel like the whole organization is counting on you to get it right. Messaging strategy boosts […]

Marketing research

Escalent wins groundbreaking research award at Marketing Research & Insight Excellence Awards

LIVONIA, Michigan – (COMMERCIAL THREAD) – Escalent is honored to announce the recognition of one of its financial services research teams as the winner of the 2021 Quirk Groundbreaking Research Project Award. Quirk’s recognized the team for their innovation, going beyond best practices to ensure research could influence long-term and broader business goals. The winning […]

Marketing strategy

Here’s why you need a good digital marketing strategy

With today’s technological advancements, a solid online marketing strategy will help you boost your business, attract more customers, and retain old ones. A digital marketing strategy describes how your business will achieve its marketing goals through online platforms like social media. Strategic plans will summarize the online channels and digital marketing tactics that can be […]

Marketing strategy

Context has become the key to any integrated marketing strategy: Amit Shah

The new tariff order issued by the Telecommunications Regulatory Authority of India (Trai) may have opened a difficult path for niche television genres like English entertainment. But some broadcasters believe in the lasting appeal of these channels and try to take advantage of the growing comfort of Indian audiences with foreign languages ​​and content to […]

Marketing strategy

Navigating the Right Niche Marketing Strategy

One of the most fundamental elements of a successful marketing strategy is reaching your target audience – and it gets even harder when you have a niche offering. The Chartered Institute of Marketing (CIM) defines a niche B2B market as “a clearly defined segment of the market. It is about satisfying a specific customer need […]

Marketing strategy

How to Use an Agile Marketing Strategy to Improve Your Campaigns

You’ve probably wondered how to deliver the most value to your customers. Adopting an Agile marketing strategy may be the answer. Brands need to adapt to today’s digital landscape to create value, deliver the best possible customer experience, and create effective marketing campaigns. It is no longer enough to browse through your database and market […]

Marketing strategy

Meta makes changes to marketing strategy amid scandals

As of the spring, the social media company formerly known as Facebook has been gauging where it advertises and how much it spends to do so, taking arguments from agencies wanting to help it manage its massive marketing budget. The so-called media review – the first for Meta, the new name of the parent company […]

Marketing strategy

How to Improve Your Social Media Marketing Strategy for 2022

Are you interested in improving your social media marketing strategy? If so, you are far from alone. Believe it or not, 2022 is just around the corner, with many business owners and marketers wondering how to get more engagement and conversions from their existing social media accounts. Globally, more than 3.96 billion people use social […]