Marketing research

Global Marketing Research and Analysis Services Market Report 2022

The major players in the marketing research and analysis services market are Nielsen, Kantar, Ipsos, GfK, Westat Inc., Gartner, Intage Inc, Information Resources, Inc. (IRI), Mintel and Market Xcel Data Matrix Private Limited. New York, December 31, 2021 (GLOBE NEWSWIRE) – Reportlinker.com announces the publication of the report “Marketing Research And Analysis Services Global Market […]

Marketing research

Global Marketing Research and Analytics Services Market Report 2022

The major players in the market research and analytics services market are Nielsen, Kantar, Ipsos, GfK, Westat Inc., Gartner, Intage Inc, Information Resources, Inc. (IRI), Mintel and Market Xcel Data Matrix Private Limited. New York, Dec. 31 2021 (GLOBE NEWSWIRE) — Reportlinker.com Announces Release of “Marketing Research And Analysis Services Global Market Report 2022” – […]

Marketing strategy

Launch a solid multi-channel marketing strategy

Martech Perspectives | Wednesday, December 29, 2021 Multichannel marketing enables organizations to discover the channels their target customers use and understand how they migrate from one channel to another in order to provide a consistent experience. Frémont, California: Many businesses define multichannel marketing as communicating and marketing to prospects and consumers through multiple channels, both […]

Marketing strategy

Content Marketing Tips For Shaping Your 2022 Content Marketing Strategy – The National Discourse

In the digital age, marketing has changed dramatically. In fact, it just got a lot easier – and it might not be a good thing for businesses. Marketers today have more opportunities than ever to get it right, but also more ways to mess up their campaigns. With so many new channels and tools available, […]

Marketing strategy

7 tips to refine your influencer marketing strategy

Influencer marketing is rapidly taking center stage in the digital marketing hemisphere. Augmented by extended periods of stay-at-home, consumers have been seen consuming more online video content with topics ranging from personal care to DIYs. The bond of trust and authenticity that creators bring to the table has made influencer marketing a top priority for […]

Marketing strategy

Marketing mistake 5: not having a long-term digital marketing strategy

Hello, welcome to another Your Digital Marketing Journey blog this season. I’m talking about the mistakes I made as a starting entrepreneur and we’re down to five. I’m going to start this blog with the quote you may have heard, which is “Marketing is a marathon, not a sprint”. I think that quote really makes […]

Marketing strategy

How to navigate a new marketing strategy

After a long period of pandemic uncertainty, financial advisers are starting to develop their practices again. According to Broadridge’s annual Financial Advisor Marketing Benchmark Survey, advisor marketing budgets increased 24% in 2021. However, as budgets grow, the results are very inconsistent. What many advisors are discovering is that when it comes to marketing, spending without […]

Marketing strategy

Why Every Retailer Should Have an After-Party Marketing Strategy

The holiday season is over, but this year shoppers are yet to put their wallets away. Software Advice surveyed more than 1,400 consumers on their purchasing behavior before the 2021 holidays as well as their plans for the start of 2022. We found that 32% of consumers plan to shop during the week after Christmas, […]

Marketing strategy

5 reasons why podcasting should be included in your content marketing strategy

As the popularity of podcasts increases, more and more companies are seeing the benefits of starting their show. As a result, marketers, especially brand and content marketers, pay attention to it. This article will take a look at why podcasting should be part of your content marketing strategy. It increases the reach of your audience. […]

Marketing strategy

Marketing Strategy – Avoid Shiny Object Syndrome

Listen NEW! Listen to the article Login or register to access this feature! Since the dawn of marketing, teams have been routinely diverted from solid strategic work to determine whether they “should use [insert new shiny thing]. ” In the late 2000s, social media was often the shining object. Before that, it was the web. […]

Marketing goals

Eight countries will have a team presence – CVBJ

The NFL will distribute several of its teams in different countries to attract more fans in 2022. Photo: Naomi Baker /. The NFL has targeted Spain, Mexico and Brazil as clear objectives to develop commercially, following the strategy and initiative proposed by The International Home Marketing Area. Mexico will be the country where they will […]

Marketing strategy

Building a digital marketing strategy for a new era

Lisa Wells is an online marketing and e-commerce veteran with over 20 years of experience in public relations, marketing communications, and web product management. She founded Naturally Able, Inc., a consumer support organization and medical device marketing consultancy that advises healthcare providers on the best ways to connect with customers with disabilities. HomeCare spoke with […]

Marketing strategy

Building a Successful Influencer Marketing Strategy

Social media influencers are a relatively new phenomenon in recent years. From their early days trying to learn more about photo editing tutorials for beginners, to finally having millions of followers, these influencers have come a long way. They are real celebrities today and are often as well known as actors, athletes and musicians. And […]

Marketing strategy

Spanish Grocer Consum Wins Ultimate Marketing Strategy Award

The award recognizes Consum’s exceptional work in harnessing AI to deliver contextually relevant customer experiences across touchpoints. Algonomy, the leader in Algorithmic Customer Engagement (ACE) solutions, announced that Consum Cooperativa Valenciana won the Ultimate Marketing Strategy Award category at the Algonomy Customer Awards event held on October 13, 2021. Consum was selected as one of […]

Marketing strategy

How to craft a winning social media marketing strategy

Over the years, social media has started to take a leading role in digital marketing due to the sheer power it is extending to businesses. You can no longer afford to use it on a whim as it can help you increase your bottom line. A well-thought-out plan is essential for standing out in the […]

Marketing strategy

Spanish grocer Consum wins the Ultimate Marketing Strategy Award at the Algonomy Customer Excellence Awards 2021

The ACE Awards recognize retailers and brands setting new benchmarks in using AI and algorithmic decision-making to create unique and winning customer experiences and business outcomes. The evaluation criteria awarded ACE Award participants a score on six dimensions of personalization success: strength of vision, degree of innovation, level of adoption, speed to market, business results […]

Marketing strategy

8 tips for building your YouTube marketing strategy and growing your YouTube channel [Infographic]

With such an incredible increase in the consumption of video content, marketers may wonder if they should start a YouTube channel for their brands and start focusing more on YouTube marketing from now on. Even though brands don’t populate YouTube like other social media platforms like Facebook or Instagram, it should be remembered that it […]

Marketing strategy

What is your audio marketing strategy?

PHOTO: adobe stock In the bubble in which I work and live – that of voice assistants, audio and sound products and solutions – the proclamation of the arrival of audio is undeniable. For us, the inhabitants of this bubble, the trends are clear, the facts are indisputable and the patterns hard to ignore. But […]

Marketing strategy

Case Study – Marketing 360® Multi-Channel Marketing Strategy Boosts Sign Company Website Traffic by 65%

FORT COLLINS, Colo., Dec. 9, 2021 / PRNewswire / – Small businesses these days know they need a website and online presence to secure new customers. After all, a website is where consumers go to learn more about the business and decide if that business is the right choice for them. Having a website is […]

Marketing strategy

10 Stats to Consider When Developing a B2B Content Marketing Strategy

Are you planning a B2B content marketing strategy for the next year? Laying the groundwork for a content creation plan? Looking to revamp your existing B2B content marketing program? If you answered yes to any of the questions above, we’ve put together 10 stats to help guide your strategy. We’ll take a look. Content drives […]

Marketing strategy

Case Study – Marketing 360®’s Multi-Channel Marketing Strategy Boosts Sign Company Website Traffic by 65%

FORT COLLINS, Colorado., December 9, 2021 / PRNewswire / – Small businesses these days know they need a website and online presence to secure new customers. After all, a website is where consumers go to learn more about the business and decide if that business is the right choice for them. Having a website is […]

Marketing strategy

A song called ‘Startup’ that your marketing strategy can compose in 2022

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Contractor the contributors are theirs. Depositphotos.com By Daniel Munar, Office Manager Colombia and Mexico at Wayra Hispam When we talk about entrepreneurship and entering the world of innovation, we can say that this is […]

Marketing strategy

4 Most Important Tactics When Building Your Facebook Marketing Strategy [Infographic]

TikTok is the most popular social media platform around, while Instagram is the most engaging. But what about Facebook – still the biggest social network in 2021? Truth be told, despite TikTok’s brilliant aura and Instagram’s many popular features, like stories or reels, Facebook remains a powerful platform for marketing efforts. After all, it’s the […]

Marketing strategy

Developing a Global Marketing Strategy: 8 Insider Tips for the Emerging International Brand

Source: thebalancesmb.com The scales have shifted to broader horizons in today’s ultra-globalized market. Brands that are content to stay small may focus on one region or country, but anyone hoping to increase their impact must cross borders in their marketing efforts. If your business is starting to overstep the boundaries of a state or country, […]

Marketing strategy

Marketing Strategy Tips to Pivot B2B Businesses

Outside of the sports field, the term “hub” has become an idiom for business change. While the pivot can be circumstantial – think of all those who have interrupted production chains to help with the Covid-19 pandemic efforts – it is more often motivated by an error in the initial strategy, such as the inability […]

Marketing strategy

6 Ways AR Can Improve Your Marketing Strategy in 2022

Augmented reality is no longer the new kid on the block and not just a nice thing to have. AR is a powerful tool that, when integrated into your marketing strategy, can help drive sales, increase engagement, and maximize budgets. From tracking consumer behavior to making deeper emotional connections, we’ve identified 6 AR opportunities that […]

Marketing channel

Mobile application as a marketing channel

Today, mobile is everything! Because everyone is addicted to their phones, mobile marketing is a better and easier way to communicate with customers and promote your products. Companies must adapt their marketing strategies to keep up with technological advances. And that means using mobile apps as marketing channels. As technology becomes more fragmented, so does […]

Marketing strategy

The fundamentals of a cross-channel digital marketing strategy

“Multichannel”, “multichannel”, “integrated” and “holistic” are just a few of the terms used by marketers to describe campaigns that take place across multiple channels and platforms. However, when it comes to articulating what is meant by ‘cross-channel digital marketing strategy’, the explanations are decidedly unclear, often using grandiose statements such as’ creating a seamless and […]

Marketing research

Marketing Research and Analysis Services Global Market Opportunities and Strategies to 2030: Impact and Recovery of COVID-19

provides the strategists; marketers and senior management with the critical information they need to assess the global market for marketing analysis and research services market exiting the COVID 19 shutdown. New York, December 02, 2021 (GLOBE NEWSWIRE) – Reportlinker.com announces the publication of the report “Marketing Research And Analysis Services Global Market Opportunities And Strategies […]

Marketing research

Global Marketing Research And Analysis Services Market

New York, December 02, 2021 (GLOBE NEWSWIRE) – Reportlinker.com announces the publication of the report “Marketing Research And Analysis Services Global Market Opportunities And Strategies To 2030: COVID-19 Impact And Recovery” – https: // www .reportlinker. com / p06178328 /? utm_source = GNW The description:Where is the largest and most dynamic market for marketing analysis […]

Marketing channel

Bloomreach and Fast Partner to make any digital marketing channel purchasable with one click

MOUNTAIN VIEW, CALIFORNIA, December 2, 2021 / PRNewswire / – Bloomreach, the world’s # 1 Commerce Experience Cloud, and Fast, the world’s fastest online payment experience, today announced a partnership to make one-click payment easier on digital marketing channels of a brand. Fast connect and fast checkout are now available for all Bloomreach Engagement customers […]

Marketing strategy

5 steps to plan your marketing strategy for 2022

You might be asking yourself, “Why do I need a marketing plan?” It’s the glue that binds your marketing efforts together, ensuring the right business happens at the right time, to the right audience, through the right channels. These five steps will help you create a marketing plan for your travel business (trust us, it’s […]

Marketing strategy

How to Execute an Amplified Marketing Strategy – TechCrunch

Lindsay Tjepkema Donor Lindsay Tjepkema is the CEO of Casted. Content Marketers Today face a constant struggle between keeping up with the volume of content they are supposed to produce and being creative to produce rich, quality work that has a profound impact on their audience. Content marketing is recognized as a powerful tool, driving […]