Marketing strategy

4 Benefits the new Google Analytics 4 brings to your marketing strategy

You’ve probably heard that Google Analytics for Digital Marketing Professionals is going through a major change. As of July 1, 2023, Universal Google Analytics will no longer accept data. At this point, businesses that want to use a Google product to assess their site analytics will have only one choice: Google Analytics 4. The new […]

Marketing channel

RCS is evolving into a next-generation marketing channel for MNOs and advertisers

Rich Communication Services (RCS) messaging is expected to represent a growing share of global mobile operator revenues and become a vital channel for advertisers looking to improve direct interactions with consumers and grow their proprietary databases. So says a new white paper, “Unlocking multi-channel marketing with RCS,” published by mobile marketing automation experts, Upstream, which […]

Marketing strategy

5 omnichannel trends to incorporate into your marketing strategy in 2022

Omnichannel’s steady march toward ubiquity has continued over the past decade. It seems like literally every brand is now omnichannel. Where are they? According to a McKinsey&Company report: We find that retailers are often swayed by new technologies that seem promising, but too often don’t deliver. In all the buzz, brands are struggling to be […]

Marketing strategy

Guest column: How multi-channel marketing strategy works post-pandemic

With Covid-19 behind us and all restrictions eased, it’s no surprise that things are back to pre-pandemic levels. It is critical to recognize that businesses and organizations are prepared for such significant change because, as we all know, we are not going back to how we used to run our operations. Now that the market […]

Marketing strategy

New Collaboration Marketing Strategy in Korean Alcohol Industry

A product image of “Kooksoondang Chilsung Maksa”, a collaborative product between Lotte Chilsung Beverage and Kooksoondang Brewery (Kooksoondang Brewery) Food companies are looking to cooperate within the industry to appeal to the younger generation which has become an important consumer demographic. Lotte Chilsung Beverage, the beverage unit of South Korean conglomerate Lotte Group, announced on […]

Marketing strategy

How to maximize editorial coverage for your content marketing strategy — RISMedia

Content marketing efforts are increasingly outperforming traditional advertising to drive brand awareness, web traffic, and better ROI. “Banner blindness” is real, but content marketing can render it inconsequential. While traditional advertising can often interrupt the user experience and be seen as frustrating, content marketing featured on news sites, blogs and social media performs 22x betteraccording […]

Marketing research

Reveal Marketing Research Study: The national census should be organized every 5 years or even more often

The general population and housing census is in full swing in Romania, after the one-year delay caused by the Covid-19 pandemic. The self-census, the first stage of the population and housing census, will end on May 15 and from the following day examiners will visit addresses where no online questionnaire has been sent. According to […]

Marketing strategy

Marketing Strategy Agency Services Market Research with LeadMD, Revenue River, Perkuto, WebiMax, Couch and Associates

“ A2z Market Research announces the release of the report “Marketing Strategy Agency Services Market Research Report by Category, Form, Product, Type, End-User, Region – Global Forecast to 2027 – Cumulative Impact of COVID- 19”. The Information and Telecommunications Technology industry report further includes market gaps, stability, growth drivers, restraining factors, and opportunities over the […]

Marketing strategy

Merkle Launches Inflation Resilience Dashboard to Support Strategic Sales and Marketing Decisions

A first-of-its-kind tool that combines granular data to reveal the true impact of inflation and vscreate better customer experiences COLUMBIA, MD., May 25, 2022 /PRNewswire/ — aMerkle, Dentu’s leading technology-driven, data-driven customer experience management (CXM) company, today announced the launch of its Inflation Resilience Dashboard . With inflation at its highest level in decades, the […]

Marketing strategy

Kumho Tire diversifies its marketing strategy

Images captured from Kumho Tire’s new advertisement titled ‘There’s No Road You Can’t Take’. (Kumho tire) South Korean tire maker Kumho Tire said on Monday it had incorporated new differentiated marketing strategies to accelerate business standardization. The tire maker launched a new advertisement in April under the slogan “There is no road you can’t take”, […]

Marketing goals

You need to stop forgetting about marketing goals when pricing. | by Felix Hoffmann | May 2022

In April 2022, I had the opportunity to present at our online networking event for a select group of pricing experts. dynamic pricing community. Every month we bring together a group of experts from leading pricing practitioners with market leaders like Zalando, Phillipsand sixth to network and discuss best practices in pricing. I talked about […]

Marketing channel

RCS Evolves into Marketing Channel for MNOs and Advertisers, Upstream Report Reveals | VanillaMore

London, Rio de Janeiro, Athens. May 19, 2022 – RCS (Rich Communication Services) Messaging is expected to represent a growing share of global mobile operator revenues and become a vital channel for advertisers looking to improve direct interactions with consumers and grow their proprietary databases. That’s according to a new white paper, “Unlocking multi-channel marketing […]

Marketing channel

RCS is evolving into a next-gen marketing channel for MNOs and advertisers, research finds

RCS messaging is expected to represent a growing share of global mobile operator revenues and become a vital channel for advertisers looking to improve direct consumer interactions and grow their proprietary databases. This is according to a new white paper, “Unlocking Multi-Channel Marketing with RCS”, published by mobile marketing automation experts, Upstream, which explores the […]

Marketing strategy

3 Ways Small Businesses Can Grow Their Digital Marketing Strategy

Moderator: Jeanette Mulvey, Managing Editor at CO—, United States Chamber of Commerce, Barbara Thau, Senior Features Editor, CO– by the United States Chamber of Commerce Featured guests: Gaby Bedford, Founder, Packs Light, Kevin Hubbard, Co-Founder, Rhoback Activewear, Evan Horowitz, Co-founder and CEO, Movers+Shakers, Thall Griffin, CEO and Co-Founder, Pura Vida Bracelets Digital marketing is an […]

Marketing strategy

A guide to building an inbound marketing strategy in 2022

Image source: Getty Images Inbound marketing is designed to nurture a customer’s relationship with your business. The Ascent breaks down the four phases of inbound marketing implementation. Marketing your business generates new customers and increases your revenue. But when many people think of marketing, their minds turn to TV commercials or those annoying banner ads […]

Marketing strategy

Create a Video Marketing Strategy in 7 Steps

Image source: Getty Images Video marketing is an important part of any marketing plan, but you need to have a solid understanding of it and a strategic plan to implement. Video production is a very effective business promotion channel, but it’s often overlooked for fear of being intimidating or too cumbersome. But a video marketing […]

Marketing strategy

Three Tactics to Spice Up Your Blockchain Marketing Strategy

Situated at the intersection of digital marketing and blockchain PR, launching a blockchain marketing campaign is all about creating something that connects with your audience, demonstrating the impact of your product, and attracting investors to your platform. But, like many things in life, launching a great campaign is much easier said than done. In this […]

Marketing strategy

Coachella: in Peta + Jain’s marketing strategy

Ragtrader asks Lauren Pendergast, Head of Marketing and Public Relations for Peta + Jain, to walk readers through Coachella’s marketing strategy, from influencer marketing to dedicated product lines. We at Peta + Jain were thrilled to see the return of Coachella this year. As an Australian brand, Coachella and our pre-Coachella giveaway event in LA […]

Marketing strategy

How The Blue Apron Meal Kit Revamps Its Marketing Strategy With Digital Video

Blue Apron is making a marketing comeback. For the first time since 2018, the direct-to-consumer meal kit company is once again making a serious investment in marketing, rebounding from slumping sales and stalling subscriptions in 2019. In April, the New York-based company took its first step by rolling out national 15- and 30-second spots on […]

Marketing channel

Traditional Wound Management Market 2022 Target Customer, Brand Strategy, Distributors, Marketing Channel Development and Trend to 2028 | Smith & Nephew plc., B. Braun Melsungen AG, Johnson & Johnson Pvt. ltd

The exclusive research report on ‘Traditional wound management Mmarket‘ now available with 𝐂𝐨𝐡𝐞𝐫𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬, offers a detailed analysis of the factors influencing the global business sphere. This report also provides accurate information about the market size, marketing aspects and revenue estimation of this business. The report further explains the status of major industry players […]

Marketing strategy

How Busy Professionals Can Streamline Their Content Marketing Strategy

Create content consistently. Not constantly. Content marketing is essential for promoting your brand and business and attracting leads today. Content gives you an excuse to email someone, host a webinar, or create a social media post. As a professional, you don’t have unlimited time to market yourself, nor should you, and that’s where a clear, […]

Marketing strategy

Effects of the loss of cookies on the company’s marketing strategy

According to a recent study by Loyalty Research and Rep Data. The report was based on data from a survey of 175 marketing executives from Fortune 500 companies. Most respondents say the move away from cookies and other identifiers by companies like Apple has had a big impact on their social media marketing (67% say […]

Marketing strategy

Marketing Strategy Agency Services Market 2022 Market Size, Share, Growth, Supply & Demand, Company Profiles, Trends, Type & Application, Growth, Key Locations Industry Assessment, Revenue, Cost & Profit exploitation

This full report on Marketing Strategy Agency Services Market provides real information about global and regional market statistics and status. Its field of study extends from the market situation to comparative pricing between key players, spending in specific market areas and profit. It represents a comprehensive and succinct analysis report of major competitors and price […]

Marketing strategy

Why word of mouth is the best marketing strategy

Marketing is all about tools, shiny objects and data. However, word of mouth remains the most powerful strategy. Did you jump on the TikTok bandwagon after hearing how quickly and easily people were gaining followers, views, and likes? Do you believe recent iOS updates ruined Facebook Ads performance forever? If a new platform or a […]

Marketing strategy

How Google Analytics can help you improve your marketing strategy

Google Analytics is an invaluable tool that could enhance your marketing efforts. This by helping you to better understand your website. This can help you find out who your audience is and what their actions are on your site. In addition to this, the tool can help you identify the content that attracts the most […]

Marketing strategy

Marketing Strategy Agency Services Market Global Industry Historical Background, Industry Structure, Development, Demographics, Development Drivers, Demands, Key Players, Innovative Technologies and Segment Opportunities to 2028

Global Application Server Software Platform Market Report provides an in-depth overview of the Application Server Software Platform industry along with the analysis of cost structure, supply chain, development management techniques, retailer analysis , financial support, business strategies and marketing channels. Global Application Server Software Platform Market Research Report Provides Point-by-Point Analysis In-depth analysis of global […]

Marketing research

Curated top international marketing research companies

Market research is one of the major aspects used in managing competitiveness against competitors and awareness of customer requirements, otherwise known as the transmutation basis of competition. Market research contains the essential information to recognize and analyze the preconditions of the market, the competition and the size of the market. Market research approaches incorporate both […]

Marketing strategy

This Mother’s Day, it’s time to update your email marketing strategy

Partner article By Aparna Gray, Marketing Manager, APAC – Dotdigital With Easter behind us, it’s time for marketers to show some love for their Mother’s Day marketing efforts. Over the years, Mother’s Day has become an established holiday and has proven to be a busy time for retailers. It’s a great way to entice buyers […]

Marketing strategy

Newswire shares 3 questions to ask when developing a content marketing strategy

Press release – May 4, 2022 9:00 a.m. EDT NEW YORK, May 4, 2022 (Newswire.com) – the Content Marketing Institute defines content marketing as “a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.” Examples of […]

Marketing channel

Biosensing Market 2022 Target Customer, Brand Strategy, Distributors, Marketing Channel Development and Trend to 2028

The biodetection market The report aims to convey an inexpensive understanding of the business that has been analyzed using primary and secondary research strategies. The main objective of this Biosensing market report is to provide an in-depth view and strategic analysis of the parent industry. The report also examines each segment as respective sub-segments present […]

Marketing strategy

Are there any gaps in your golf marketing strategy?

Today we are talking about… Up your hotel’s golf course marketing game. Did you know? The NGF (National Golf Foundation) had 24.8 million golfers on the course in the United States in 2020. This represents an increase of 500,000 golfers and a 2% increase from 2019. Golf Industry’s Largest Net Increase in 17 Years! When […]