Marketing strategy

Successful B2B multi-channel marketing strategy

Marketers say accurate measurement is the most important element of a successful B2B multi-channel marketing strategy, according to recent research by ActOn and Ascend2. The report was based on data from a June 2022 survey of 98 marketers who work for B2B companies. Some 72% of respondents say that accurate performance measurement is one of […]

Marketing strategy

How to integrate AI into your digital marketing strategy

30 second summary: Marketers are faced with massive amounts of information. AI/ML tools are the key to unlocking insights from an avalanche of snowball data. We interview Harvard Business School professor and AI marketing expert David Edelman to understand how marketers can harness the power of AI. Edelman advises on topics such as navigating the […]

Marketing strategy

Online marketing strategy for any business

Any business looking to succeed in the modern world needs to have a solid online marketing strategy in place. The first step is to ensure that your website is search engine optimized and that your brand is visible across all relevant online channels. Your website should be easy to navigate and contain all the information […]

Marketing research

Shapiro + Raj Earns Multiple Top Finalist Nominations for Global Marketing Research Excellence Awards

CHICAGO, September 13, 2022 /PRNewswire/ — Shapiro+Raj, the largest independent, minority-owned Future-Forward Insights consulting firm, is a top finalist in three categories: Marketing Research Provider of the Year, Global Marketing Research Project and B2B research project. According to Quirk’s Media, the Marketing Research and Insight Excellence Awards include categories covering individual and team achievement as […]

Marketing strategy

Rack Room Shoes Marketing Strategy Still Focuses On Real Customers – Footwear News

In recent years, the growing trend in the world of advertising has been to incorporate real-life families and individuals into brand campaigns, partly linked to the rise of social media and its powerful influencers. But Rack Room Shoes has been around for a while. It all started in 2004 with the creation of its “Models […]

Marketing strategy

Grassi adopts a New York-style marketing strategy that targets customers of the merged companies

The New York metropolitan area is a particularly aggressive environment for consolidation and disruption within the accounting profession, so the New York-based IPA 100 Grassi (net revenue of $99.6 million in FY21) took an appropriately Big Apple-style approach to its new advertising campaign. With research showing a “market hole” in and around New York, the […]

Marketing strategy

Target teams with FAO Schwarz on toy marketing strategy

All toys departments in the Target store will include more than 120 toys from CAM Schwarz as part of a multi-year agreement between the two retailers. The news comes just as consumers gear up for holiday shopping and on the heels of Macy’s partners with Toys R Us to offer the latter’s products. The FAO […]

Marketing research

Reveal Marketing Research Study: Sustainability is not a trend, but the effect of real concerns

Reveal Marketing Research in collaboration with Coca-Cola HBC, Environ, HeidelbergCement Romania, La Fântâna, Leroy Merlin, Raiffeisen Bank, TRANSAVIA and Xella conducted a nationally representative study to understand how Romanians define the concept of “green” and to measure their sustainable behaviors. Understanding these perceptions is fundamental in a context where sustainability favors the emergence of certain […]

Marketing strategy

Building a Content Marketing Strategy for Your Self-Storage Business

If you want to be successful in self-storage or any other business, establishing thought leadership is essential. Growth happens when you position your business as an industry expert and provide the relevant information buyers need. As you strengthen your operations and expand your local presence, what you say along the way matters. With the right […]

Marketing strategy

Scooter’s Coffee appoints Mitch Walden to lead its digital marketing strategy

The Nebraska-based drive-thru chain continues to expand its leadership team with a new senior director of loyalty and digital marketing tasked with improving customer engagement and supporting point-of-sale growth across United States Mitch Walden to Oversee Scooter’s Coffee Website Optimization and Mobile App Loyalty | Photo credit: Scooter’s Coffee US drive-thru chain Scooter’s Coffee has […]

Marketing strategy

Why a Podcast is a Top Marketing Strategy for Law Firms

Laura Symes – Although they have been popular before, the pandemic and lockdown days have further boosted the popularity of podcasts to achieve top search engine rankings. Businesses and law firms are using this trend because podcasts are great for marketing and for reaching a target audience and attracting new clients. But how could launching […]

Marketing channel

Greg Bilbro makes GeoFlip a profitable marketing channel for real estate investors

Bilbro offers a consistent and predictable lead generation system for real estate investors nationwide A highly scalable software company, GeoFlip was co-founded in 2017 by Greg Bilbro with the sole purpose of generating motivated leads for real estate investors (REIs), pinball machines and wholesalers nationwide. As a lead generator for digital marketing, GeoFlip has become […]

Marketing strategy

Data Catalog Market [+Marketing Strategy]

Data Catalog Market | Size | To share The data catalog market size was USD 590 million in 2021 and is expected to register a revenue CAGR of 27.1% during the forecast period, according to the latest analysis from Emergen Research The increasing proliferation of data and growing demand for business intelligence tools are key […]

Marketing channel

44% of marketers now cite social media as their primary marketing channel

As marketers search for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. HubSpot recently released its “State of Inbound Marketing Trends” report, and stats suggest that social media (44%) has become the #1 marketing channel in 2022. Website/blog (36%), […]

Marketing channel

90% of marketers now cite SEO as a top marketing channel

As marketers look to 2023, new research indicates that search engine optimization (SEO) will become a key investment area, having delivered positive results so far in 2022. Growthbar recently released the results of its “State of Content Marketing and SEO in 2022” survey, and the data suggests that 90% of marketers now rate SEO as […]

Marketing strategy

Tony’s Chocolonely shows how an ethical marketing strategy can pay off – Simon Biltcliffe

A recent Deloitte study suggests that 40% of people choose brands that have sustainable environmental values ​​and practices, and 37% choose brands that have ethical values ​​and practices. So it’s clear that there are huge opportunities for companies that prioritize sustainable and ethical business practices, and it’s one of the many reasons why many organizations […]

Marketing strategy

‘Paid Social’ is not a marketing strategy

Digital advertising is getting harder and harder. Changes to Apple’s privacy policy, the looming Cookiepocalype and GDPR – among many other recent changes in the digital advertising landscape – have made it harder and more expensive to acquire new customers online. . While iOS 14 saw a massive reduction in revenue attributable to some channels, […]

Marketing strategy

5 Components Your Content Marketing Strategy Needs in 2022

Opinions expressed by Entrepreneur the contributors are theirs. Content is still king, but the problem is that there are so many forms of content now! So where to start ? Content marketing for your business can be a full-time job, and if you can’t hire a full-time marketer or are looking to do it yourself, […]

Marketing strategy

Why texting should be part of your marketing strategy

Texting has been around for a while — and it’s only getting smarter. How can you use this method of communication in your marketing efforts? SMS, or short message services, are those unassuming little text messages that have been around for ages but never really found their footing in the glamorous world of video email […]

Marketing strategy

Why TikTok should be part of your marketing strategy – TechCrunch

In the ever-expanding world of social media, TikTok is gaining more and more popularity beyond the catchy dances, trending challenges, and short skits. TikTok has become a place where kids, young professionals and adults can “stay in the loop” and rally around their favorite brands, sports teams and products. Griffin Haddrill, CEO and Co-Founder of […]

Marketing strategy

It’s time to get your B2B marketing strategy in order

You want to deliver content that will make a difference to buyers…not send more carefully curated product content “selfies”. The classic American television show, The Dating Game, was a hit in the early 1970s based on a simple format. A bachelor would interview three bachelors (who were hidden from her) and at the end of […]

Marketing goals

How sports clubs can achieve marketing goals beyond the cookie

In preparation for the extinction of third-party cookies, Jake Leong, Strategic Account Manager, Cheetah Digital is here to explain how sports clubs can expect to adapt to this gigantic change. The most important ingredient of any sports club is its members. To attract and retain members, sports clubs need to connect with fans on the […]