Marketing strategy

3 Steps to Formulating Next Year’s Digital Marketing Strategy

2023 is right around the corner, and it’s a great time to analyze your business to determine what’s working well, where there’s room for improvement, and what changes need to be made.

A key area to assess is your marketing strategy and whether it’s actively helping you meet (if not exceed) your goals, or whether you need to make any changes in 2023 so you can have your most productive year yet. Your marketing strategy is essential as it is the primary means you use to stay in touch with your clients and keep your sphere informed about the amazing real estate services you provide. Here are three essential steps to optimizing your marketing strategy for the coming year.

Step 1: Perfect your online presence

Your online presence is a combination of your website, your engagement on social media platforms, your email marketing, and how you express your overall message to your target audience in a digital space.

Why is this important? On average, people spend 147 minutes on social media each day and on average 403 total minutes online each day. These numbers are staggering and create the perfect opportunity to connect with consumers, but you need to make sure you’re intentional with your brand presence. Having a professional and functional website that visitors can easily navigate and that provides relevant value to meet their needs and interests. In addition to your website, your social media presence should reflect the quality of the services you provide. Engage frequently and regularly – and don’t be afraid to have fun and express yourself in vivid and unique ways. Your main goal for perfecting your online presence is to increase your brand awareness, drive traffic to your website, and boost SEO so you can connect with more consumers and grow your sphere. Perfecting your online presence is an ongoing adventure! Challenge yourself to try new things and adapt your strategy as needed.

Step 2: Build a content roadmap.

Content is king and in today’s rapidly changing technological environment, it’s becoming increasingly important to deliver content that resonates with your target audience and distribute it through multiple channels. Providing up-to-date and relevant content builds public confidence in your brand and the services you offer and gives you the opportunity to demonstrate your brand personality and why you are unique in the market.

Develop a content roadmap that encompasses a comprehensive suite of information; educate consumers on market conditions, highlight relevant industry news, offer advice on home buying and selling strategies, provide general advice to homeowners, and much more. High-quality content is one of the most valuable assets in the digital space. Use the rest of the year to start planning your content for next year and ask yourself if there are ways to deliver exclusive content and deliver it in a fun and impactful way.

Step 3: Automate your marketing tactics

Implementing an impactful marketing plan can take time, but it doesn’t have to be. Automate as many processes and campaigns as possible. For example, create email outreach campaigns targeting your key audiences, set autoresponders and welcome emails for new leads and website subscribers, and automate follow-up emails for leads with which you have already logged in. These automated processes will do the work for you, allowing you to focus on other facets of your business.

2023 is fast approaching. Are you ready?

Planning your goals, budget, and overall marketing strategy can seem like daunting work, but it’s essential to running a successful business. But you are not alone!

This FREE guide provides you with marketing strategy tips and is designed to help you focus on what’s important and encourage you to grow your marketing for the next year. Download your FREE 2023 Marketing Strategy Guide and prepare for your best year yet.


About Elm Street Technology
Elm Street Technology offers a growing portfolio of real estate technology and marketing services with the goal of providing one provider and one point of contact, fully merged into one platform – Elevate – to capture and nurture more leads in closed deals. . Elm Street’s portfolio of products and services enables busy real estate professionals to streamline and automate their day-to-day marketing and business goals by offering premium IDX websites, lead generation tools, a powerful CRM, email, social media, SMS, and blog marketing automation, recruitment and retention tools, and more. To learn more, visit

Connect with an Elm Street Success Coach today to learn more.