TikTok is the most popular social media platform around, while Instagram is the most engaging. But what about Facebook – still the biggest social network in 2021?
Truth be told, despite TikTok’s brilliant aura and Instagram’s many popular features, like stories or reels, Facebook remains a powerful platform for marketing efforts. After all, it’s the social network to which most of the paid advertising budget goes.
And another reason that communicators still rely heavily on Facebook for marketing purposes is, of course, its effectiveness in driving traffic to a company’s website, an ability that cannot be surpassed by any other platform. form of social media so far.
Therefore, it is in the best interests of any brand to make good use of Facebook’s marketing potential and to have well-thought-out platform activity and strategy-based actions.
But how can brands that are early in their social media journey create a solid Facebook marketing strategy for their businesses?
Let’s quickly go over the 4 most important tactics to create a solid Facebook strategy, okay?
Depending on your business goals, you may have different Facebook goals at different times. But what’s most important about goals is making sure you set them as SMART, which means smart, measurable, achievable, relevant, and time-based.
- Diversify your Facebook content
While in 2021, albums have the highest engagement rates on Facebook, videos are also a type of content that performs well, and is catching up slightly. What is certain is that you have to do a lot of testing to find the miracle formula for your brand.
- Make the most of all the Facebook tools available
From analytics tools to other auxiliary tools like Facebook groups, whether for social listening or to help you respond to your fans quickly, make sure you don’t miss out on using these tools. can make your business.
- Determine your Facebook advertising strategy
Your content might be great, but ads will always be a way to help you spread your brand awareness even more. And especially if your competition is doing ads, you shouldn’t ignore paid advertising and let them gain great competitive advantage.
Here is an infographic that highlights all the ideas in this article.