Marketing strategy

4 smart ways to boost your marketing strategy

Looking for a way to boost your marketing strategy and increase your sales? If you’re like most of us, the answer is yes!

Business leaders and marketing teams around the world are competing to reach their target audience and promote their products. The thing is, there are many strategies to choose from, so it’s often difficult to find specific options that work well for your brand.

We want to take away some of the confusion today and share several universal ways to improve your marketing, regardless of your industry and budget. These tips could help you skyrocket sales and engagement while building relationships with your customers if implemented correctly.

Let’s dive into it.

Use data to create targeted customer personas

If you want to boost your marketing strategy, the first thing to do is to create several targeted customer profiles. Customer personas are avatar sheets made by companies that define their target audience. Like that:

So, an e-commerce store that sells sporting goods would likely have multiple personas depending on the products they offer. A potential customer interested in football probably wouldn’t want to see basketball-related content and offers, and vice versa.

The purpose of customer personality sheets is to learn more about your audience’s goals and pain points. If you understand the people who visit your site, you can create blog posts, sales pages, and promotions that match their needs.

There are several ways to collect data for your personal records. Here are some of our favorite strategies:

  • Check your Google Analytics account – Review demographics, device preferences and popular pages.
  • Conduct surveys – Gather information from as many subscribers as possible and identify patterns.
  • Social Media Research – Hear what your audience wants and needs from your brand. Also explore discussions with third parties to uncover pain points you didn’t know existed.

Build a relationship with personalization

Now that you know what visitors want from your brand, you can build relationships through one-to-one marketing. Believe it or not, 4 out of 5 people say they want more personalized offers from their favorite businesses. This sentiment clearly indicates that using individual and collective interests in your marketing can yield significant results.

There are many ways to use personalization across your various marketing platforms. For example, a pop-up campaign on your blog that targets users by name and interest could lead to a dramatic increase in conversions. Here is what it looks like:

The exciting part is what we just described is the tip of the iceberg. We suggest encouraging new subscribers to answer the optional questions when signing up for your mailing list or purchasing a product. You can ask questions about their pain points, goals, and expectations.

Use this information to segment your leads and create unique email campaigns for each customer group. Let’s go back to the sporting goods e-commerce storefront we referred to earlier. The marketing team of this company can ask users what kind of sport they like. If someone says they’re interested in basketball, you know they’ll likely be interested in blog posts and deals that focus on, you guessed it, basketball.

The great thing about personalized offers is that they can be as broad or specific as you want them to be. It is possible to reach a significant portion of your audience based on their interests. On the other hand, you can also create specific email campaigns for your subscribers on their birthday which include a special discount or free gift.

We suggest experimenting with different types of personalized content until you find a format that appeals to both prospects and paying customers.

Keep prospects engaged on social media

Next, let’s talk about several ways to improve your social media marketing strategy. If you’re not already using platforms like Facebook, Twitter, and Instagram to engage with your audience, you’re missing out on a key marketing opportunity. Research shows that, on average, users spend 2 hours and 29 minutes on social media every day.

Combine that stat with the fact that 3.96 billion people use social media, and it’s easy to see the appeal. On Facebook alone, 2.45 billion active users are potentially waiting to hear from you about your brand.

When it comes to social media marketing, you have plenty of powerful and inexpensive options. One of the best ways to dramatically grow your brand is to run an online contest. Everyone appreciates the chance to win a prize, especially if it’s something they really want or need.

Include contest rules that encourage visitors to take actions that will help your marketing efforts. For example, if you want to generate more leads, you can give visitors an extra chance to get in by subscribing to your company’s mailing list.

We also recommend spending a lot of time talking to potential customers on your social media posts and in industry-specific groups. These people are more likely to see value in your product or service, which can help you reach your sales goals.

Publish lots of high-quality content

Publishing high-quality content on your business blog is another great way to boost your marketing efforts. Nearly 80% of internet users read blog posts, so it’s easy to see why this strategy works.

Think about the last time you visited a company’s website. Chances are you’ve checked out their blog to learn more about the products and the brand. Would you be comfortable shopping with a business without a blog? If you’re like most of us, the answer is no.

Much like our previous tips, your customer personas will play a crucial role in the type of content you post on your site. You want to post articles that resonate with your audience, which could convince them that your product or service is worth their time.

You can get more people to interact with your business by posting videos on your blog. Research shows that 47% of consumers want more video content. This is partly due to the rise of mobile marketing and users who prefer to watch videos to learn more about brands.

If you regularly share high-quality content on your blog, you will see a significant increase in traffic. In fact, after publishing 51 blog posts, businesses report having 77% more traffic compared to businesses that published 0-4 posts.

back to you

As you can see, there are plenty of ways to supercharge your marketing strategy and build your brand. The tips offered here today can help you take your business to the next level. We suggest experimenting with the tips presented today and refining your strategy over time. Before long, you’ll likely see more website traffic, leading to more sales and engagement.