Marketing channel

44% of marketers now cite social media as their primary marketing channel

As marketers search for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel.

HubSpot recently released its “State of Inbound Marketing Trends” report, and stats suggest that social media (44%) has become the #1 marketing channel in 2022. Website/blog (36%), marketing by email (35%). , and content marketing (32%). Additionally, social media (16%) was cited as the top source of website traffic by respondents. The majority of marketers said it was their most effective channel for acquiring new customers over the past year.

When it comes to the types of content used on social media platforms, most respondents (47%) said they use content that reflects their brand values. Specifically, 80% of content marketers said their most effective type of social media content was “funny.”

B2B marketers are turning to social media marketing

B2B marketers, in particular, have already had great success using social media, according to previous research.

Wpromote conducted the “2022 State of B2B Digital Marketing” report, and the data indicated that most B2B marketers (50%) now say social media is their most effective digital marketing channel when it comes to marketing. is about generating income. Content marketing (47%) and email (41%) were also cited by respondents.

Over the next 12 months, the majority of B2B marketers (52%) said they would increase their social media budget. Additionally, 44% said they would do the same for content marketing and 32% would increase their investment in paid search.