5 advanced SEO tactics to win in 2021 – TechCrunch


In almost all Google’s Algorithm Update In recent memory, Google has rewarded older mega-traffic sites, sending their search rankings skyrocketing at the expense of smaller, newer sites. Major sites increased their search traffic by 28% year over year, according to Growth barorganic search data from the top 100 most visited sites.

Why? Big sites like Wikipedia, LinkedIn, Pinterest, Amazon, Home Depot, and Target have something the rest of us don’t: They have years of Google trust signals.

Start with best practices like creating amazing content and securing backlinks to your top webpages, but also be prepared to think outside the box.

I’d say Google favors big sites more than ever – and it’s a trend that doesn’t seem to be slowing down. After all, Google exists to provide the best search experience for users. Poor search results would be a death sentence for their business, as Googlers would flock to alternatives like DuckDuckGo and Bing.

Especially today, when mistrust of the media is at its height absolute record, Google can’t risk its reputation by showing bad search results, so I think their algorithm is being overcautious. It is simply safer for their business to get familiar names to appear at the top of the search engine results page, especially in highly sensitive areas. your money, your life categories.

John Mueller, Google’s SEO spokesperson, virtually settled the debate that older sites are preferred by the algorithm when he said: “… freshness is always interesting because it is something. that we don’t always use. Because sometimes it makes sense to show people content that has been established (SEJ). ”

So how can you expect to be competitive if you deploy an SEO strategy on one of the billions of small sites?

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Of course, you should start with the best practices like creating amazing content and secure backlinks to your best web pages, but you also need to be prepared to think outside the box. The cards are not in your favor, so you need to be even more strategic than the big guys. This means executing cutting edge hacks to increase your SEO throughput and capitalize on some of the arbitrage still left in organic search. I call these five tactics “advanced” because none of them are complicated, but all of them are extremely important to search marketers in 2021.

Save time with content generators

Businesses spent more 300 billion dollars on content marketing last year. Partly, that’s because creating new content is the easiest way to attract organic search traffic. Whether you have a mature site or are just starting a WordPress SEO site, content is probably a big part of your SEO strategy.

But to scale content like a startup, you’ll need to spend a lot of time on it and / or manage a fleet of writers. Your time is probably better spent building your product or helping customers than planning hundreds of blog posts. This is precisely where a content generator the tool comes into play.

A whole new era of SEO tools is emerging, and some of them are complemented by OpenAI’s GPT-3 technology, the most advanced artificial intelligence language model. These tools have been a game-changer for SEOs and content creators by automating parts of the content creation cycle. Several tools take SEO signals and combine them with OpenAI to help you create blog outlines that include SEO optimized titles, word counts, keywords, headlines, introductory paragraphs and more. again.

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