5 free online courses for digital marketers


Digital marketing skills are important not only for those who actually work in the field, but also for entrepreneurs.

Even if you are past the start-up stage and have a defined marketing team, the most successful founders have a working knowledge of every aspect of the business and knowledge of digital marketing campaigns. Can provide monitoring with.

Check out these 5 best free online courses to develop your digital marketing skills:

1.1. Google Online Marketing Challenge

Over the past eight years, more than 100,000 people from over 100 countries have participated Google Online Marketing Challenge..

Marketing Challenge is an online course with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social media, analytics and video, which makes it one of the most comprehensive courses for beginners. He became. However, it’s also unique that Google offers learners a three-week AdWords budget of $ 250 to run commercial or non-profit online advertising campaigns. Top performing learners can also win prizes from Google.

If you are looking for a free online digital marketing course with a competitive angle and elements of hands-on experience, this is a great option.

2.2. WordStream PPC University

PPC University Is a completely free online learning resource created by my own former company, WordStream, to improve your PPC and digital marketing skills.

Wordstream has access to thousands of accounts and spends billions of dollars on PPC advertising. Over the years, small businesses have struggled to manage their accounts profitably, producing powerful results. .. The three streams offer courses for beginners to advanced users, as well as additional modules for social advertising.

There are also many webinars and white papers you can access to enhance your digital marketing education. Best of all, everything is mobile friendly, so you can learn on the go whenever you have the time.

3.3. Social Media Digital Marketing Quick Start Course

Constant contact Social media quick start Emphasize the opportunity to integrate email with social media marketing to maximize the impact of both channels.

In a series of step-by-step lessons, learners can learn digital marketing tactics for Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, blogs, online lists, and review sites. The course structure is ideal for entry-level marketers, combining components such as glossaries and how-to guides with practical examples of real-world lessons.

4.4. Inbound digital marketing course and official certification

HubSpot Academy currently offers a comprehensive digital marketing course. Over 3,000 students enrolled at Udemy.. Over 4.5 hours of teaching at 38 conferences are included at a totally free and low price.

Attendees will work with the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, lead nurturing, email marketing and how they all work together to create a coherent and more effective inbound marketing strategy. Find out how it’s going to happen.

After the certification exam, graduates will receive a resume or LinkedIn profile badge to show that they have developed their marketing skills at HubSpot Academy.

5.5. Free Allison Diploma in Ecommerce

Allison is a large online learning community with over 6 million registered users, offering completely free standards-based certification courses.

Developed by Mike Feerique, a pioneer of free online courses, Alison was founded in 2007 and was the premier provider of Massive Open Online Courses (MOOCs). Today you can take a free digital marketing course. E-business diploma Develop skills such as search optimization, Google Analytics and AdWords, campaign tracking and integration, revenue analytics, and digital measurement.

And of course, if you want to make yourself truly irreplaceable for any organization (including your own startup), you have to learn to code.

Each of these five courses provide tips on how to improve your digital marketing knowledge and performance, and set you on the path to maximizing results.

This version of this article was first published Inc.com..

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