Author: Jamie Clohesy, Managing Director UK at Yotpo
SMS is a go-to channel for anyone looking to stay ahead of marketing trends. Shoppers today are looking for engaging mobile-first experiences, and brands that successfully deliver these experiences will eclipse their competition and earn long-term customer loyalty.
Texting is how modern consumers prefer to interact with their favorite brands. According to a recent Yotpo poll, 72% of UK shoppers say they are already enrolled in at least one brand’s text marketing programwhile 30% say they prefer SMS to other marketing channels.
So if you haven’t tried SMS marketing yet, but are curious about its benefits, check out these five reasons why SMS is your go-to marketing channel in 2022.
Text messages trigger engaging, two-way conversations
One-way communication channels between consumers and brands are slowly becoming a thing of the past. Nowadays, shoppers are looking for personalized two-way experiences that meet their wants and needs.
SMS allows companies to interact with potential customers in real time and provide tailored product recommendations. Take new subscribers, for example: once they sign up for your SMS program, you can greet them with a welcome message to start a conversation. Take this opportunity to ask questions about their product interests or preferences to learn more about them. What is their favorite scent? What kind of shampoo do they need: for straight or curly hair? Based on their responses, you can divide buyers into dedicated lists and retarget them later with personalized offers. Adding a small incentive such as a 5% discount on their first purchase will quickly turn these new SMS subscribers into dedicated customers. All of this on autopilot.
You can also use text messages to send timely shipping updates Where receive valuable feedback buyers. Integrate your SMS program with your favorite help desk solutions to deliver exceptional customer support experiences and easily manage all inquiries in one place.
Being engaged in a direct, one-on-one conversation with a brand helps build trust, build loyalty, and create a seamless shopping experience for every shopper.
SMS creates ultra-personalized experiences
While changing consumer privacy policies hamper effective targeting across channels like email and Facebook, there is still one medium that allows for deep personalization: SMS. As The SMS is based on zero and first-party datait has quickly become a must-have for many brands that want maintain close and meaningful relationships with their customers.
Personalization will help you generate sales and retain. And the stats back it up – done 50% of UK shoppers say they find brand text more engaging if it matches their interests or past purchases.
With text marketing, you can easily collect valuable data on buyer demographics, behavior and purchase history. Additionally, having a direct line of communication with your customers helps you get important information that they voluntarily and proactively share, such as product preferences. Use this data later to offer ultra-personalized customer experiences. It goes beyond “typical” personalization as SMS makes it possible to approach customers with their first names regarding a product they have just purchased from you and extend a time-sensitive cross-sell offer. that is to say, “Hey Jane, how did you like your new dress? Pair it with a dazzling pair of shoes, now 15% off.”
Engage with your SMS subscribers at least a few times a month because the more they interact with your brand, the more actionable data and insights you’ll get about your customers. With an advanced SMS marketing platform like Yotpo SMSBump, you can create unique segments of buyers and approach them with tailored offers so that every message you send feels exclusive and relevant to them, which will ultimately lead to higher conversion rates.
SMS improves your entire marketing strategy
SMS is a powerful channel with incredible strengths on its own. It boasts a staggering 98% open rate, and more than 90% of SMS are read within 3 minutes. But SMS is not meant to replace your other marketing programs and efforts. Rather, it needs to be combined with the rest of your marketing stack to create a cohesive customer experience.
For instance, SMS is the perfect complement to your loyalty program, allowing you to reward your VIP customers with exclusive and personalized experiences. Text them to celebrate their loyalty milestones, offer a preview of your new collection, or give early access to your next flash sale. You can also use text messages to let them know the points they’ve earned so far or how many more points they need to reach the next VIP level – 34% of UK shoppers say they would be more likely to complete a purchase if they receive an SMS about the points or the rewards they will get.
Another great example of how text marketing can fit into your overall strategy is the powerful synergy between SMS and e-mail. Combine these two channels to expand your reach and drive customer engagement. Use newsletters to showcase beautifully curated branded content, showcase your new product collection, or make an important announcement for your business. SMS, on the other hand, is great for shorter, actionable, and timely messages, such as time-sensitive deals, personalized discounts, and more. You can even use one channel to draw attention to the other – send a text message telling subscribers to check their inbox for a new offer or an important announcement, or send an email offering a coupon to anyone. who subscribes to the SMS.
By SMS, brands can also collect valuable user-generated content of their audience. Once your customer has completed and received their purchase, send an automated SMS to request a product review. Statistics show that review requests sent via SMS have a 66% higher conversion rate than those sent by e-mail. In addition to reviews, you can collect customer photos to showcase online in shoppable galleries.
Text messages reach shoppers everywhere
Today, consumers spend more than four hours a day on their mobile devices, and texting is the most effective and reliable way to engage them. They don’t need an internet connection to access their messages and can read the text even before unlocking their screens.
Additionally, SMS delivery is virtually instantaneous, taking seconds or even milliseconds to reach its recipient wherever they are in the world. Yotpo SMSBump Deals extensive international coverage (think USA, France, Germany, Canada, Australia and beyond) and unmatched deliverability, so you can truly text without limits. This, together with the best SMS deliverability engine, ensures that your messages reach every customer in the right place at the right time.
So if you are a global brand or just have customers in other countries, your marketing communication strategies can also be global.
SMS is a friendly channel for marketers
SMS can be your greatest asset in 2022, not only because it’s a mobile-centric, customer-centric, and privacy-centric channel, but also because it’s extremely marketer-friendly, especially if you choose the right partner.
On the one hand, you have all the resources you need to make agile and informed decisions regarding your overall marketing strategy. With Yotpo SMSBump’s advanced solutions, you can set up powerful and profitable SMS campaigns in just a few clicks, using a wide variety of built-in templates and examples.
On the other hand, you have access to experts who can guide you through every step, from initial setup to optimizing the ROI of your SMS campaigns. Yotpo SMSBump’s dedicated strategists will work with you to create a bespoke SMS program based on your brand’s unique needs and goals. With their in-depth knowledge of SMS marketing best practices, they can help you develop your SMS strategy, grow a healthy subscriber list, create the most engaging messages for your audience, and more.
Ready to take your marketing to the next level? Get started with SMS today and start texting!