5 simple rules to boost your return on investment in visual marketing
Customers understand and remember visual content more than text.
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June 12, 2021
5 minutes to read
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Visual marketing is one of the most important components of content marketing and digital marketing in general. Several studies have shown that people respond much better to images, videos and other visual content than to text. Including these elements in marketing campaigns has increased engagement and conversion rates exponentially for several brands.
It’s not just about putting a stock image on a blog, which is the approach taken by many marketers. Some approaches work better than others when it comes to getting the most out of your visual marketing efforts, and some could even hurt your campaigns. Here are five tips to make sure your visual marketing is getting you the best possible return on your investment.
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1. Be unique
It’s easy to just get stock photos and put them on your blog or use them with little editing, but it will quickly become apparent that you are doing just that. This will deter visitors to your site if everything they see has been seen elsewhere.
If you use stock photos, be sure to edit them so that they look unique to your site. Also, explore adding unique design elements to your brand to help you keep your message at the top of the list for your readers / viewers long after they have engaged with your content. Even if you have to spend more time or money, it will definitely be worth it.
2. Use infographics
According to this report According to the Content Marketing Institute, infographics have seen the largest increase in use among B2B marketers over the past four years – now at 67%. There are several good reasons for this. Infographics are unique in that they allow you to summarize long articles and voluminous information in a very compact format. Your audience will appreciate them and come to anticipate them over time, especially if they are professionally produced to very high quality standards.
Infographics also have the possibility of going viral, in which case you will get lots of backlinks from where they are posted. If you manage to get your brand’s logo in the spotlight, you will gain notoriety and recognition over time.
3. High quality
What’s worse than an article that contains only text and no visuals? An article that contains ridiculously basic or poorly produced images or other visual elements. Along with damaging the article itself, it hurts your overall brand, as readers (and potential customers) will feel like your business is comfortable with the bare minimum. Whether you’re selling a product or a service, it’s definitely an impression you don’t want to leave.
Take the time to develop materials that will wow your audience and you will see an increase in time spent on your site as well as your lead generation and conversion rates, if you combine them with compelling copy. Fortunately, there are a host of independent platforms out there, including design-specific platforms like DesignBro, allowing even businesses on a tight budget to find experienced and creative graphic designers.
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4. Correct your metadata
Your priority should be the audience who will view and interact with your content, but visual content is also a great opportunity to gain SEO benefits. You can do this by making sure that your filename, alt text, and other details are SEO optimized.
One way to decide on a naming scheme for your images is to name them in the same order that most of your audience searches for your keywords. Use Google analytics to follow the research patterns to see if there is a change at any time.
5. Be consistent
From the mood of your photos to the color scheme and fonts, you should try to make your posts as consistent as possible. This way, it will be easy for your followers to recognize your posts as coming from your brand.
Besides the aesthetic parts, make sure you have a central theme around which you are going to design your content. If you plan to tailor your posts to humor or motivation, for example, this will help you build a loyal and consistent audience and build anticipation among your customers, which will boost engagement (especially sharing) and the overall visibility of your brand. .
Visual marketing is one of the most effective ways to get a message across to customers and prospects and help them retain information. The above strategies will help businesses optimize their marketing systems and ensure that they get the maximum return on investment from their marketing efforts.