Marketing strategy

5 steps to plan your marketing strategy for 2022

You might be asking yourself, “Why do I need a marketing plan?” It’s the glue that binds your marketing efforts together, ensuring the right business happens at the right time, to the right audience, through the right channels.

These five steps will help you create a marketing plan for your travel business (trust us, it’s worth it).

1. Define your target audience

Start by understanding who is most likely to book travel through you. It’s the key to advertising more effectively, allocating resources to relevant consumers, solidifying your brand’s voice, and developing a message that resonates with your audience. Define characteristics like age, location, language, travel interests, etc. to help you refine your search.

2. Set goals and identify key indicators

Determine your goals, then go back to identify what is needed to achieve them. Make sure you describe them in advance and determine how much time and effort you will need to devote to your marketing initiatives. Then identify the performance indicators for your goals. Are you looking to increase your brand awareness? Track customer engagement with your content. Do you want users to take some action on your website? Keep an eye on conversions.

3. Develop a content strategy

Personalize your content

Since YOU are your brand, creating a unique voice and personality helps your agency stand out in the market. Staying authentic and true to your brand will help create a real connection with your audience and showcase the value you provide.

Use social media

Social channels can connect you to a larger group of people. You will have access to a free platform for content, travel promotions and information sharing with your customers.

Don’t forget the visuals

Nothing captures the essence of travel more than pictures and videos. Showcase destinations worthy of your dreams by sharing your product and destination specialties with eye-catching content.

4. Implement your plan

Now is the time to put it all in motion and see all of your hard work at work. Creating a content calendar allows you to optimize this step. Remember to monitor audience engagement for questions or feedback – responding quickly in the digital age is important.

5. Analyze your performance

No plan is worth having if the results don’t meet your goals. Make sure you systematically analyze your performance metrics, and then take action by making changes based on your data learnings to ensure the success of your efforts.

If you’re ready to begin your marketing journey, learn more about our Marketing Resource Center ™. Available to Avoya Network ™ members at no additional cost, this library provides access to social media images, email campaigns, direct mail templates and more. The best part? We’re continually adding resources to make sure you always have the best choice. Our latest update: personalized branding elements, complemented by your agency logo.

With a solid marketing plan in place, you’ll be ready to reach new customers and engage with current customers, so you can be even more successful in the New Year. Visit or call 1-888-425-6078 to get started today.