6 powerful SEO tips to change the search game
Search engine optimization (SEO) has been an integral part of managing online sites for over two decades. There are a myriad of strategies tested to increase organic traffic and improve site rankings on Search Engine Results Pages (SERPs). Keyword optimization, backlink building, integrating media content, and maximizing user engagement are all proven techniques so far, but they might not yield the same results in years. to come up.
According to Webris SEO, Google is changing its search algorithm again, which would affect many ranking factors. So what does this mean for marketers and site owners? Now you need to reassess and transform your existing frameworks to keep up with the changing SEO landscape. It’s time to use smart, albeit less common, search strategies to stay at the forefront of your prospects and customers.
As the rules of the online search game continue to change, this is how you need to play it to win:
- Focus on the definition
Start with the simplest, but most overlooked SEO rule: using defining keywords. Why do people google a word or term? Usually it’s to find the definition. Google retrieves results from pages that contain a clear definition of that word or term, and those pages include the top SERPs. When posting content, it is important to include a section that gives a straightforward definition of the topic being discussed. For example, use “What is link building?” As a subheader, define and elaborate on what linking is. Just adding or changing your content could give your page a better chance of being picked up by search engines the next time someone enters a link building query. Try to type in “What is transformational marketing?” On Google and here’s what happens:
A slow loading page is the bane of any online user. No matter how great and well-optimized your content is, you lose your chance of converting it into profit when your site visitor gets bored and leaves because the page is taking too long to load. The greatest importance should be given to designing responsive websites, especially if your target market understands the Young generation. The ideal charging speed should not exceed three seconds, even for mobile browsing. To achieve this, remove unnecessary widgets, plugins, and third-party scripts that might slow down your site. Unless you have age-restricted or data-sensitive content, your page should be free of interstitials or pop-ups. High-resolution images can also affect load times, so it’s best to compress them or use next-generation formats, like JPEG 2000 or JPEG XR. This keeps your site from getting bogged down, while retaining most of the image quality.
- Optimize visual content
Images, videos, and infographics are great traffic engines, but only if you make them visible to search engines. People use keywords when searching, so you need to optimize your visual content with text. Remember, search engines can’t read pictures, only words. One way to do this is to add alt tags that describe or give context to the content. Even if an image doesn’t load properly on your site, the alt tag will be displayed in its place to provide information. Some examples of what you can use as an alt tag include the name, link, specs, or source of the content. It is also helpful to write a caption under each visual element. The longer and more detailed the description, the better. The caption should always be anchored on relevant keywords to make it more search engine friendly.
- Make URLs dynamic
A uniform results locator (URL) provides the localization source for your content. Users love URLs that are easy to understand and remember, just like search engines. Some sites use URLs that only contain the article number, but that doesn’t help anyone at all. Instead, use keywords to give users and search engines better visibility and understanding of your content. Whenever possible, URLs should be short. It is not necessary to include “stop words”, such as prepositions, conjunctions, articles and pronouns. Search engines usually ignore these words and focus only on the keywords. If it is not possible to use long URLs, be sure to use dashes instead of underscores, as search engines cannot read these.
- Leave a trace of breadcrumbs
Breadcrumbs are text paths that indicate where a user is on your site. It is usually found at the top of the page or below the navigation bar. For example, if a user is on the Contact Us page, they will see Home> About> Contact Us as the path. As the name suggests, the breadcrumb trail allows users to navigate back to the home page. This is especially useful if you have a multifaceted site this makes it difficult to implement SEO. Just over a year ago, Google started processing breadcrumbs and including them in the SERPs. Not only do these text paths make it much easier for the user to navigate, but they also help search engines categorize content more effectively. You should always keep your breadcrumb markup valid in order for the search engines to get the right results from your site.
- Get rid of duplicates
The cyber sphere is so vast that sometimes duplicate content is inevitable, even Google recognizes it. This happens most of the time unintentionally due to the sheer number of sites and blogs compared to the limited amount of content that can be posted. However, there is an increasingly popular trend these days called content syndication. Many sites try to syndicate their content by allowing other, often large and authoritative sites to republish or index it. Some sites also repost on their social media channels for maximum reach. Duplication can also occur within your site itself. For example, if your site has a “Featured” section that displays overviews or snippets of full articles, search bots may mark them as duplicate content. Search engines are smart enough to understand the intent behind it, but there is always a risk that search bots will ignore content that pops up frequently. If this happens, your content is less likely to reach the SERPs.
SEO is constantly evolving
Long term SEO strategies don’t exist because the game is constantly evolving. Trends and research rules come and go quickly. Still, that doesn’t mean the game can’t be won. It all comes down to adaptability and a renewed focus on the key elements. Remember, you only have six seconds to give people a reason to care, a reason to engage, and a reason to buy. But if they can’t find you, or if you’re buried on “page 2”, you won’t even have your six seconds.