If there’s one statement that rings true for marketers, it’s that “Change is the only constant.”
The marketing landscape can be unpredictable, especially with the challenges and uncertainty of recent years.
According to CallRail’s Agency Growth Surveys, 94% of small businesses sought the help of a marketing agency after the 2020 shutdowns. And this year’s report finds that 95% of marketing professionals in the U.S. met their revenue goals last year.
So what’s next for small business marketers looking to get ahead in 2023?
Are you equipped with the tools, skills, and knowledge to succeed in this ever-changing landscape?
How should your agency adapt its strategy to adapt to frequent market changes and prepare for the future?
With agency pros predicting even more changes for the coming year, now is a great time to get on the right track.
In CallRail’s latest report, Agency Predictions 2023: Marketing is getting more complex and agencies need to adaptyou’ll find all the information you need to give your marketing strategy the boost it needs.
1. Outshine your competitors with must-have marketing automation tools
If you’re looking to differentiate your agency from the competition, you’ll want to find ways to make your workflow more efficient — and in that case, automation is a must.
Artificial Intelligence (AI) will be a major player in small business marketing next year, with many top agencies already beginning to adopt the technology.
AI is a commonly used term, but what exactly does it mean?
Artificial intelligence is basically an umbrella term that describes a set of unique yet related technologies that can simulate human capabilities.
CallRail’s Conversation Intelligence is an essential marketing tool that uses AI to automatically analyze calls and provide insight into the words and ideas your customers are using. Agencies can then use this information to adjust their keyword and marketing strategies.
Andrew R. Mimault, founder of Mantic Media Group, shared the following about the impact of automated tools on his business:
“With call transcription, we are able to listen to calls, find the specific keywords people are using and even vocabulary that we might not have thought of expanding, and then add them. to our research programs.
Read the full report for more details on how this technology could work for your agency.
2. The evolution of SEO: how to adjust your digital marketing strategy
There was a time when SEO seemed to be all about optimizing your site to rank on Google, and that was pretty much the end.
Although search engine optimization (SEO) is still a huge factor in digital marketing strategy, its nature has certainly changed.
Today, digital marketers are branching out to include a variety of alternative search engines in their SEO strategy, including Bing. Not to mention, it’s also becoming increasingly common to optimize content specifically for social media platforms.
These changes present a range of new opportunities for small and medium-sized business marketers.
As SEO continues to evolve, you should try to implement the following to create a successful strategy:
- Test new search terms.
- Optimization for different search engines.
- Create different types of content for different channels.
- Evaluate your results to see which practices work best.
Start building your digital marketing campaigns today with this SEO insight.
3. How thought leadership can take your agency to the next level
Every brand wants to be a thought leader. When you’re the one others in your industry turn to for information, you know you’re doing something right!