Marketing strategy

Aamir Khan opts for an unusual marketing strategy for Laal Singh Chaddha; releases a song before the trailer : Bollywood News

Over the past week, Aamir Khan had teased his fans about a ‘Kahani‘ (story) he is going to tell. The actor raised anticipation around the ‘Kahani‘ with fans offering various theories as to what the announcement could be. As fans speculated it could be a teaser for her next movie. Laal Singh Chaddha, a motion poster, or some have even speculated that he might announce a new project. Well with Aamir Khan, you never know! The actor is known for coming up with unique marketing techniques to promote his films. This time, he once again managed to surprise everyone with his “Kahani”.

Aamir Khan opts for an unusual marketing strategy for Laal Singh Chaddha; release the song before the trailer

Today morning Aamir Khan unveiled his ‘Kahani‘ on a radio channel. ‘Kahani‘ is the title of the first song in the film Laal Singh Chaddha. Sung by Mohan Kannan, the melodious track was composed by Pritam and written by Amitabh Bhattacharya. What makes it unique is that this is the first time Aamir has released the song from his movie before the trailer was released. The first song was also released more than three months before the film’s scheduled theatrical release on August 11. During the radio show, while unveiling the first song, Aamir also said that all the songs in the movie will only be released in audio format.


Laal Singh Chaddha is the official Hollywood film adaptation Forrest Gump with Tom Hanks. The film also stars Kareena Kapoor Khan. Directed by Advait Chandan, the film will trace the history of India through the eyes of the protagonist.

ALSO READ: EXCLUSIVE: Atul Kulkarni on Writing Laal Singh Chaddha Script 10 Years Ago Says Aamir Khan and Taught Him to Be Patient

More pages: Laal Singh Chaddha Box Office Collection

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