Adversary and evolutionary behavior


The other day I saw Paul Haahr, a veterinarian Google search engineer, retweet something shared by Daphne Keller, a former Google search lawyer, who shared the Nick Clegg Medium article from the Facebook vice president named You and the algorithm: it takes two for tango. With me so far? Either way, Daphne Keller’s tweet “we’ll reward this behavior until you scale your business and get too good at it, then we’ll punish it” caught my eye. Paul Haahr explained, “The idea here of antagonistic / evolutionary behavior is one that I have thought about a lot over the years. An interesting aspect of its evolution is that intention doesn’t really matter – it does. happens because certain behaviors are rewarded. “

Here is the tweet, I 100% recommend that you click on it, scroll to the top and read the whole summary. When you’re done, continue reading below.

So when I tweeted the above tweet by Paul Haahr, I asked him what he thought about this cycle of a search engine that came up with a way to reward the behavior and then punish it because the SEOs got it … it’s time to respond but his tweets are very insightful. Here they are:

I asked Paul to expand on this last tweet and here is what he said:

Here is his response:

I don’t want to add a comment on what has been written here, because I think I might state something wrong or possibly take some words out of context. But I found these answers from Paul very interesting and thought you all might like to see this.

Forum discussion at Twitter.

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