CEO Daniel Yomtobian discusses need for responsible marketing campaigns during pandemic


LOS ANGELES, CA / ACCESSWIRE / October 17, 2021 / The ongoing coronavirus outbreak is the worst health crisis in recent history, changing the world in ways people could never expect. Aside from its heavy personal toll, it has wreaked havoc on national economies and prompted many organizations to rethink business practices as humanity braces for a post-pandemic reality where the term “normal” does not exist. ‘will apply more, says Daniel Yomtobian. , an accomplished entrepreneur and recognized online media professional. “Forced to deal with a public health crisis of unprecedented magnitude, most brands quickly realized that an adjustment would require more than cutting advertising budgets or re-evaluating campaign types. Advertising cannot. no longer limit themselves to acquiring new customers and promoting new products. Never before have brands had such a great responsibility to educate and inspire by prioritizing informative, authentic, relevant and empathetic campaigns. greater good will be the winners in the post-pandemic world, ”comments Daniel Yomtobian.

To their credit, most of the world’s biggest companies and countless smaller ones have stepped up to fight the virus, donating to various health funds, deploying resources in new ways, offering products or free services, or by supporting their employees and communities through various initiatives. However, brands of all sizes can and should also support the concerted effort through their advertising campaigns, according to Daniel Yomtobian. While survival and effective crisis management were the top priorities at the start of the pandemic, it quickly became clear that the crisis also offers new opportunities for brands that emphasize trust, send a positive message, share rewarding experiences and strive to create value for their customers in a socially distanced world. Given the current fears and uncertainty, careful and attentive marketing is of paramount importance as it can greatly improve the collective experience.

“Being a responsible advertiser in a pandemic environment involves a comprehensive assessment of the campaign pipeline to determine what needs to be put on hold and what takes priority,” says Daniel Yomtobian. “Advertising being an intensely visual form of communication, brands need to be very careful about the images they use and the language that accompanies them. The world may one day revert to its old ways, but brands currently have a responsibility to promote safety above all else. . “

A pioneer and innovator in the field of online media, Daniel Yomtobian has received numerous awards for his work in digital advertising. Initially a web designer, he found his passion in online advertising, launching several successful business ventures along the way. Among them is, which has grown under his leadership to become the world’s largest private pay-per-click (PPC) keyword network. Recognizing his professional expertise and commitment, Daniel Yomtobian has been described by an industry magazine recognized as a “… young leader. [who] will continue to play an important role in shaping the online world of tomorrow. “

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Contact details:
Daniel Yomtobian
[email protected]
15303, boulevard Ventura, rue 1150
Sherman Oaks, CA 91403
+ 1-800-710-7009

THE SOURCE: Daniel Yomtobian

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