Marketing strategy

Agencies join forces for holiday park company’s marketing strategy | Northwest Business News



The Scoop and Tempt agencies have joined forces to propose a holiday park company project.

The two Manchester teams have come together to win a competition to implement a new marketing strategy and brand refresh for Partington’s Holiday Parks.

Based in Blackpool, the heritage holiday park company has seven parks across the UK, including the Lake District, North Yorkshire and the River Wyre.

Founded 78 years ago, the company specializes in holiday home ownership and family caravan holidays.

Scoop & Tempt will work with the in-house team to sustain the brand, with the aim of building the customer base with a new generation of happy holidaymakers. The results of the project will be to create an aligned strategy that will open up new marketing channels and further growth for the business.

Pippa Nixon, Director of Scoop, said: “We are delighted to begin what we hope will be a long-term partnership with the team at Partington’s Holiday Parks.”

Beccy Gibson, Founder and Director of Tempt, said: “We are delighted to partner with the Scoop team on this project for Partington’s Holiday Parks. We will design and clarify the next phase of the brand and we can’t wait to see the impact it will bring.”

Acacia Cairns, Marketing Manager at Partington’s, added: “Pippa and Beccy make a great pair and we are delighted to be able to work so closely with them on such an exciting project this year.”