AI strategies startups should use to scale and grow


You might be wondering what AI is and how it can be applied to business operations. Many people will think of AI as the use of robots or the use of machines to perform operations. It’s true, but in this new era, artificial intelligence comes in the form of software. Artificial intelligence is the full form of AI. AI is best defined as the ability of software to think, learn, and act like humans. With this kind of ability, you can be sure that these programs have the ability to solve the problems of past experiences.

Startups don’t have big budgets to hire new employees to help them with their operations, but with AI technology, you don’t have to worry about that. As an entrepreneur, you may have learned that there are a lot of things to manage, from getting new customers for your business to dealing with suppliers. These are daunting tasks, and they will slow down your business and reduce your efficiency.

Companies must constantly adapt to new technologies to help them evolve and develop. With the COVID-19 pandemic, most people have lost their jobs and businesses aren’t doing as well as they used to be, but with technology we can embrace new ways of doing things.

Artificial intelligence is a new technology used to deliver better customer experiences, improved operational efficiency, review collection and onboarding. This article will provide you with AI strategies that will allow you to run your business seamlessly.

Automation of customer experience

From American Express reports, it has been established that 40% of customers want businesses to be fast when they answer their questions. All success in a business depends on how you treat your customers. Customer service is king and fast, reliable customer support will give any business a competitive edge over others.

AI technology enables businesses to learn and better understand their customers. Unlike traditional data analysis, AI is able to learn and improve from the data it analyzes to a point where it predicts customer behavior.

Currently, many companies use chatbots for customer support services. This type of technology responds quickly to common requests. These robots will collect information about customers. Determine preferences and learn about the different issues customers face.

Making the most of AI tools will go a long way in delivering world-class customer experiences to customer-centric businesses. With AI technology, brands will be able to connect with their customers on a personal level. This will translate into better brand loyalty and trust. Who knows, you will be able to use the information collected within the Research and Development department.

Pro Trick: These AI chatbots will collect information about your customers and learn what their preferences are.

Help with marketing efforts

Marketing and brand awareness are key aspects of bringing business to a business. For great results and visibility, AI-based tools will bring great results. Some aspects that AI technology will contribute to will include content generation, automated email marketing, and digital campaign management. There are many content generation tools that will go a long way in developing content ideas and optimizing content. For emails, you can send personalized emails to your customers as well as promotions.

There are many tools in the market for generating new content such as articles, videos, banners, and infographics. The generated content is optimized to meet different audiences and also offer recommendations.

Another aspect of marketing that takes a lot of time and effort will be the creation of ads. The good news is that there is PPC management agencies that leverage AI tools to create quality advertising campaigns. The only thing you need to do is approach such agencies and discuss your idea of ​​an ideal advertisement. Expert PPC advertising professionals will help you create advertising test reports, cross-channel executions, optimization and media buying as well.

Better data security

With cyber attacks are on the increase at an alarming rate, you need to make the most of AI security tools. One of the strategies you can put in place as a business is to have AI learning technology that will teach you all about the security threats you may be exposed to, which will help you to identify threats to which you may be exposed in the future.

Based on previous studies, it has been found that it takes an average of 196 days for an institution to recover its data in the event of a data breach and can cost up to $ 3.86 million for such activity. What do you think would be better; invest in AI technology for security or suffer the stress of recovering data after a breach?

Integration automation

Are you worried about the professionals and skills you bring to your business? Most startups fail within three years of launch, but you don’t have to worry about AI technology being applied to your recruiting processes. Having the right skills in your business will go a long way in business success. It will be difficult for you to manage the apps manually and it will also take a lot of time.

Once the AI ​​software is in place, you will simplify filtering and filtering applications. Finding the right staff for the job you have vacant in your company will be the hardest thing for over 50% of recruiters. You will be able to limit yourself to a small group of people who are suitable for the job without spending a lot of time.

Pro Trick: With an AI recruiting tool, all you need is to nurture it with the desired characteristics of successful employees in the company and you will teach it that and analyze the applications that have been sent.

Benefits of using AI for hiring

  • Save up to 23 hours per rental
  • Your work flow will not be disrupted
  • The cost of hiring will be low

Automation of review collection

Learning how customers feel is important in a business. There are many ways to get feedback from customers and potential customers. Some of these methods include focus groups or the manual collection and analysis of customer reviews. These methods give the desired results, but they are expensive, laborious and time consuming.

Having AI as a strategy will allow you to easily collect this data and analyze it quickly. Over time, the AI ​​takes notice of the comments given and makes suggestions that will influence your decision-making. Sometimes you won’t need the results of quantitative surveys to find out if your customers were satisfied, neutral, or had complaints.

AI technology will collect the necessary information, including learning about customer complaints rather than going through hundreds of complaint emails or listening to agent calls. The AI ​​will learn all of this through keywords checking their intensity and determining the relationship between words or groups of words. The software will then categorize these problems and tag them to the appropriate personnel for the correct action.

This technology has been best used in the gaming industry where a lot of feedback is received on different games. Most of these chatbots are built into games where players can leave comments while they are playing their games.


In summary, we recommend that you use AI technologies to shape and grow your business. As we’ve seen in the strategies we’ve reviewed, AI plays a huge role in any business, big or small. We can also establish that these strategies apply to almost all departments of any organization. For easier and better implementation of a company’s plan, AI will make the set goals possible.

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