AnyClip earns $ 47 million for its video search and analytics technology – TechCrunch
Video is, literally, what makes the online world rock these days, which should represent 82% of all IP traffic this year. Today, a startup that has built a set of tools to help better analyze, index and ultimately uncover this wealth of content announces a big round of funding to grow its business after growing 600% last year .
AnyClip – which combines artificial intelligence with more standard search tools to provide better video analytics for content providers to improve the way these videos can be used and viewed – raised $ 47 million, money it will use to develop its platform and where it can be applied.
The financing is led by JVP, with the participation of La Maison, Bank Mizrahi and internal investors. The company is not officially disclosing its valuation, but has raised $ 70 million to date and I understand from reliable sources that this is around $ 300 million.
Founded in Tel Aviv and now co-headquarters in New York City, the challenge that AnyClip tackles is the fact that there is a huge amount of video in the world today, and it remains one of the mediums for content. most used, whether you are a consumer who loves a Netflix series, someone trying to dig up an obscure classical music recording on YouTube, a professional user on Zoom, or something in the very big between these scenarios. The problem is, in most cases, people are only scratching the surface when they search.
It’s not just because hosts change algorithms to cause certain things to be watched instead of others; this is because in most cases it is too difficult, and some might say impossible, to find everything effectively.
AnyClip is one of the tech companies that thinks it’s not impossible. Use of technologies that include deep learning models based on computer vision, NLP, text-to-speech, OCR, patented keyframe detection and closed captioning to ‘play’ video content . It can recognize people, brands, products, stocks, millions of keywords and create taxonomies based on the content of the videos. These can be based, for example, on content category, brand safety, or whatever a customer requests.
The videos that AnyClip is currently working with are hosted by AnyClip itself – on AWS, President and CEO Gil Becker tells me – and the playback and indexing process is super fast, “10 times faster than the real time”.
The resulting data and what can be done with it, as you can guess, has many potential uses. Currently, Becker said that AnyClip finds a strong following among customers who are looking for ways to better organize their video content for a variety of use cases, whether for internal purposes, B2B purposes, or for retailers. consumers discover something better.
And as the illustration above shows, this technology can be used, naturally, to better monetize video. By identifying more objects, themes, moods, and language in videos more effectively, AnyClip can essentially create a framework not only for people to experience videos better, but also for advertisers to place ads alongside. of what they want to be near (or vice versa, better to avoid content with which they do not want any association).
The list of those he works with is quite impressive – she understands that Becker isn’t very specific about what he does for all of his clients. It includes Samsung, Microsoft, AT&T, Amazon (Prime Video in particular), Heineken, Discovery, Warner Media (the last two coming soon in one), Tencent, Internet Brands and Google.
Among the work it does with Google, AnyClip does not count Google as an investor per se, but it has received funding, particularly as part of the innovation challenge of its Google News initiative to create a streaming video page experience for media companies that mimics the functionality and design of the most popular video-on-demand services in the world. ‘today while accessing the advanced video management tools supported by AnyClip’s AI backbone. AnyClip was chosen over hundreds of companies for its solution that allows businesses to turn any library into a “Netflix or YouTube-like” library, creating channels and sub-channels, in less than 30 seconds.
AnyClip has an interesting history that led it to create the research and discovery tools it sells today. He started life in 2009 with a concept that spoke directly to his name: it allowed media companies to create movie clips that could be shared over the internet, which he hosted on his own site. These can be found using a number of taxonomies built by AnyClip’s algorithms, by humans within the company, and by contributors. Kind of like a Giphy before the hour, if you will.
It turned out that maybe it was too much well ahead of its time. In an era when piracy was still a big deal and there was no Netflix or other places to stream efficiently and legally, the idea turned out to be too complicated and too hard to sell. for rights holders. The company then turned to building a video-based ad network, which itself was probably too early as well.
But there was something in the technology, in the right place at the right time, and that seems to be where the startup landed today, with patents behind what it built and a team of engineers continuing to build. develop the technology. He hopes this will be enough to keep him ahead of his competition, including Kaltura, Brightcove and many more. And of course, given the scale of the opportunity, that competition isn’t going away anytime soon.
Notably, AnyClip’s own growth, on the back of what has so far been a modest amount of funding ($ 30 million in 12 years), is definitely a testament to its own ability to not only win business against them. , but also to be cost effective in what is generally considered a very bandwidth and resource intensive medium.
“A revolution is underway in the way businesses are using video to convey their message and identity,” said Erel Margalit, founder and chairman of JVP and chairman of the board of Anyclip, in a statement. “For the first time, AI meets video. Businesses and organizations are now striving to use it to create a new way of communicating, internally and externally, in all areas where video dominates much more than text. Whether it’s creating videos for consumers or training videos for the organization, or learning how to manage video-zoomed conferences that require intelligent management in content retrieval. It’s a new era, and AnyClip is a vital tool for anyone starting out. “