Marketing research

Aprimo Named a Leader in Marketing Research Management by an Independent Research Company

CHICAGO–(BUSINESS WIRE)–Aprimo, a leading provider of digital asset management and content operations software, today announced that it has been recognized as a “Leader” in The Forrester Wave™: Marketing Resource Management, Q3 2022. Receiving the highest scores of any other vendor in the current offering and strategy categories, Aprimo is the only vendor named a leader in the MRM category, which Forrester says is “evolving into a powerhouse of marketing coordination and return on investment”.

As marketing teams adapt to the new realities of a decentralized workforce and a climate of budget uncertainty, organizations are under increasing pressure to effectively scale content for campaigns and digital transformation initiatives. Amid these challenges, there is a growing demand for an end-to-end content operations suite that can support iterative and agile planning, cross-functional collaboration, and rapid execution. According to the report, “Aprimo is a stalwart of the MRM market, also expert in money management, people management and content management.”

Aprimo’s robust MRM solutions – which include digital asset management (DAM), work management and marketing budgeting capabilities in a unified platform – enable content personalization at scale, deeper insights into creative operations and content performance to inform strategy, and seamless transfers from content creation to delivery.

“We believe our recognition as a leader in both DAM¹ and MRM Waves is strong validation of our investment in continued innovation to address a unique market need,” said Erik Huddleston, CEO of ‘Aprimo. our portfolio of industry-leading solutions delivers added value to our customers across all industries. »

Aprimo was evaluated among nine other MRM vendors based on 33 criteria grouped into three main categories: current offering, strategy and market presence. Aprimo received the highest score of any vendor for the Content Management criterion, as well as the highest possible scores for the Business Model, Partner Ecosystem, Security & Governance, and Scorecard criterion. innovation road.

“Our industry-leading DAM and MRM capabilities are the result of pioneering investments to unify content operations within a single platform experience – something other vendors in our space are just beginning to pursue,” said Kevin Souers, Product and Technical Director, Aprimo. “The intersection and interactivity of our product suite sets the bar for what organizations should expect from agile content operating software.”

For all the details on how Aprimo MRM stands out, get the full report here.

Source: The Forrester Wave™: Marketing Resource Management, Q3 2022

¹”The Forrester Wave™: Digital Asset Management for Customer Experience, Q1 2022″

About Aprimo

Aprimo offers industry-leading digital asset management and work management solutions that help your teams focus their time and effort on content and marketing strategies that drive business results and reach customers on the right channels. Its content operations platform provides organizations with a single source of truth to optimize how they plan, develop, govern and deliver exceptional brand experiences at scale. Learn more about aprimo.com.