Marketing research

Aprimo Named a Leader in Marketing Research Management

Aprimo, a leading provider of digital asset management and content operations software, today announced that it has been recognized as a “Leader” in The Forrester Wave™: Marketing Resource Management, Q3 2022. Receiving the highest scores of all other vendors in the current offering and strategy categories, Aprimo is the only vendor named a leader in the MRM category, which Forrester says is “evolving into a marketing coordination powerhouse and return on investment.

As marketing teams adapt to the new realities of a decentralized workforce and a climate of budget uncertainty, organizations are under increasing pressure to effectively scale content for campaigns and digital transformation initiatives. Amid these challenges, there is a growing demand for an end-to-end content operations suite that can support iterative and agile planning, cross-functional collaboration, and rapid execution. According to the report, “Aprimo is a stalwart of the MRM market, also expert in money management, people management and content management.”

Aprimo’s robust MRM solutions, which include digital asset management (DAM), work management and marketing budgeting capabilities in a unified platform, enable content personalization at scale, deeper insights into creative operations and content performance to inform strategy, and seamless handoffs from content creation. to broadcast.

“We believe our recognition as a leader in both DAM¹ and MRM Waves is strong validation of our investment in continued innovation to address a unique market need,” said Erik Huddleston, CEO of ‘Aprimo. “When combined, our portfolio of industry-leading solutions delivers a value-added effect to our customers across all industries.”

Aprimo was evaluated among nine other MRM vendors based on 33 criteria grouped into three main categories: current offering, strategy and market presence. Aprimo received the highest score of any vendor for the Content Management criterion, as well as the highest possible scores for the Business Model, Partner Ecosystem, Security & Governance, and Scorecard criterion. innovation road.

“Our industry-leading DAM and MRM capabilities are the result of pioneering investments to unify content operations within a single platform experience – something other vendors in our space are just beginning to pursue,” said Kevin Souers, Product and Technical Director, Aprimo. “The intersection and interactivity of our product suite sets the bar for what organizations should expect from agile content operating software.”

For full details on how Aprimo MRM stands out, get the full report here.

Source: The Forrester Wave™: Marketing Resource Management, Q3 2022

¹”The Forrester Wave™: Digital Asset Management for Customer Experience, Q1 2022″

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