Marketing strategy

Are there any gaps in your golf marketing strategy?

Today we are talking about…

Up your hotel’s golf course marketing game.

Did you know?

The NGF (National Golf Foundation) had 24.8 million golfers on the course in the United States in 2020. This represents an increase of 500,000 golfers and a 2% increase from 2019.

Golf Industry’s Largest Net Increase in 17 Years!

When golf hotels started to ramp up their marketing campaigns to capitalize on this surge, they noticed many small gaps in their marketing strategy.

What kind of shortcomings?

Gaps like these…

Not having a local digital presence.

Not having the hotel’s golf course listed on local directories like Yelp and Google My Business, as well as the smaller 100 maps and directories.

Have incomplete information.

No images, no URLs, old links.

Not differentiating your golf hotel from the competition.

No convincing photography. No UVP (unique value proposition). No history (ie do you have a view of the water? Are you known for the difficulty of the course or the excellent F&B?).

No dedicated site.

Without a dedicated hotel golf course website, many courses struggle to fully communicate the brand story to local golfers, as well as offer local specials and promotions.

No clear CTA.

Many hotel golf courses have found that they don’t have a clear CTA website. And no way to measure success. The Tee-Time booking engine was hidden or the membership registration buried deep within the internal pages.

In other words…

All of the fundamental marketing tactics hotels use every day to successfully convert the leisure traveler were missing and/or incomplete when it came to their local golf course strategy.

So when these marketers wanted to launch a paid media campaign targeting local golfers…

They found themselves ill-prepared to capitalize on this new, increased local opportunity.

Backtrack!

Golf Resorts, when was the last time you reviewed your local marketing strategy?

About the tambourine

Tambourine continues to shake up the hospitality industry with custom integrated marketing solutions for hotels, resorts and destinations around the world. The company’s emergence as a market leader in branded hotels and independent hotels is testament to its core values: putting customer service at the center of attention, setting the standards for corporate website design, hotels and make successful digital marketing easier and more profitable for its valued partners.

Thomas McDermott
Vice President of Corporate Marketing
+1 954 975 2220
Tambourine