Bitdefender Extends Marketing Leadership With Two Key Appointments


Bitdefender has announced two key additions to its marketing leadership. Dennis Goedegebuure joins the Consumer Solutions group as vice president of global new customer acquisition, while Amy Blackshaw joins the business solutions group as vice president of product and technical marketing. Both bring extensive experience building and leading high performance product and marketing teams.

“Dennis and Amy are recognized leaders in their respective fields and we are delighted that they have joined the Bitdefender team,” said Florin Talpes, Founder and CEO of Bitdefender. “Their success in driving product and marketing strategies and brand awareness will strengthen Bitdefender’s position as one of the world’s most trusted providers of cybersecurity technologies and managed services. “

Prior to Bitdefender, Goedegebuure held leadership roles in consumer growth and search engine optimization (SEO) at major global brands such as PayPal, Venmo, Fanatics Inc., Airbnb, and eBay. As Bitdefender’s Vice President of Global New Customer Acquisition, he will leverage his extensive experience in SEO, social media, integrated marketing and data science to drive new customer acquisition. and increase brand awareness.

“As a trusted innovator in cybersecurity, Bitdefender is in a unique position to educate and protect consumers against growing threats targeting privacy, data protection and internet-connected devices in the home,” said Goedegebuure. “I am delighted to help Bitdefender grow its brand, advocate for better digital consumer security, and provide advanced solutions for today’s cybersecurity challenges.

With over a decade in enterprise cybersecurity in various management roles, Amy Blackshaw brings extensive experience in threat detection and response, identity and integrated risk management. She joined Bitdefender after working at RSA Security LLC, where she was responsible for all aspects of the global marketing organization of the company’s NetWitness business. As Vice President of Product and Technical Marketing for Bitdefender, Blackshaw will focus on positioning and launching products and services to meet the cybersecurity needs of businesses.

“Bitdefender’s technology has an unmatched reputation in the industry for its prevention and detection capabilities, which are essential in stopping advanced threats,” said Blackshaw. “I look forward to leading a visionary team of product and technical marketing professionals to increase awareness of Bitdefender’s enterprise solutions, including Endpoint Discovery and Response (EDR), Extended Discovery and Response (XDR ), Cloud Workload Security (CWS), and Managed Discovery and Management. response (MDR).

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