MOUNTAIN VIEW, CALIFORNIA, December 2, 2021 / PRNewswire / – Bloomreach, the world’s # 1 Commerce Experience Cloud, and Fast, the world’s fastest online payment experience, today announced a partnership to make one-click payment easier on digital marketing channels of a brand. Fast connect and fast checkout are now available for all Bloomreach Engagement customers to embed into emails, text messages, and more, giving businesses an innovative way to capture customer demand at the moment of inspiration .
Cart abandonment has been a long-standing problem in e-commerce. Almost 70% of shopping carts are abandoned and almost 20% of US online shoppers abandoned an order in the last quarter, particularly due to an “excessively long or complicated checkout process.” The ability to simplify this process can provide businesses with a substantial opportunity to drive customer conversion, ultimately leading to better business results. With the integration of Fast, Bloomreach customers can unlock this opportunity by integrating one-click checkout into high-engagement channels such as email, SMS / MMS, and retargeting ads, empowering customers make a purchase faster and easier.
“By integrating Fast Checkout with Bloomreach Engagement, we are able to eliminate the friction to make it easier for consumers to check out anywhere with just one click. No need to redirect or add an item to your cart,” said Domm Holland, CEO and co-founder, Fast. “We know this will have a huge impact on sellers and go a long way in improving the experience for their customers.”
Bloomreach solutions enable businesses to deliver more personalized and relevant business experiences through a unique combination of product and customer data. This data-driven approach to commerce makes the integration of Fast an even more powerful capability for businesses: marketers, merchandisers and CRM managers can see which customers are most likely to make a purchase and which products. they’re the most likely to buy, then secure click-to-pay streamlines the way those customers buy.
“The Bloomreach engagement plays a critical role in how our clients engage and inspire their clients. By partnering with Fast, we can now streamline their customer journeys, from inspiration to conversion, ”said Brian walker, Chief Strategy Officer, Bloomreach. “We look forward to bringing the benefits of Fast to the companies we serve and to seeing the enhanced business experience and results this partnership will generate for our customers and their customers around the world. “
Bloomreach is the world’s # 1 business experience cloud, enabling brands to deliver customer journeys so personalized, they seem magical. It offers a suite of products that are driving real growth in personalization and digital commerce, including: Discovery, offering AI-powered research and merchandising; Contents, offering a headless CMS; and Commitment, offering industry leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI optimization, enabling revenue-generating digital commerce experiences that convert on any channel, every time. journey. Bloomreach serves more than 850 global brands, including Albertsons, Bosch, Puma, FC Bayern München and Marks & Spencer. For more information, visit Bloomreach.com.
Fast’s mission is to make online shopping faster, safer, and easier for everyone. Its product Fast Login and Fast Checkout provides a one-click login and shopping experience that makes it easier for people to buy and sell for merchants. The company’s products work on any browser, device, or platform for consistent, stress-free shopping, either on the merchant’s domain or through headless checkout on any other website. Fast invests heavily in the privacy and security of its users, with a zero fraud guarantee on chargebacks for sellers. Based at San Francisco, Fast is a private company founded by Domm Holland and Allison Barr Allen and funded by Stripe, Addition, Index Ventures, Susa Ventures and Sugar Capital. To learn more, visit fast.co.
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