MOUNTAIN VIEW, Calif., December 2, 2021 /PRNewswire/ — Bloomreach, the world’s #1 shopping experience cloud, and Fast, the world’s fastest online checkout experience, today announced a partnership to enable seamless one-click checkout on a brand’s digital marketing channels. Quick Connect and Quick Checkout are now available for all Bloomreach Engagement customers to embed in email, SMS, and more, giving businesses an innovative way to capture customer demand right at the point of inspiration.
Cart abandonment is a long-standing problem in e-commerce. Nearly 70% of shopping carts are abandoned, and nearly 20% of U.S. online shoppers abandoned an order in the last quarter, including because of a “too long or complicated checkout process.” The ability to simplify this process can provide businesses with a substantial opportunity to boost customer conversion, which ultimately leads to better business results. With the Fast integration, Bloomreach customers can unlock this opportunity by integrating one-click payment into high-engagement channels such as email, SMS/MMS and retargeting ads, allowing customers make a purchase faster and easier.
“By integrating Fast Checkout with Bloomreach Engagement, we’re able to remove friction to make it easier for consumers to checkout anywhere with just one click. No more redirects or adding an item to your cart,” said Dom Holland, CEO and co-founder of Fast. “We know this will have a huge impact on sellers and go a long way to improving their customer experience.”
Bloomreach solutions enable businesses to deliver more personalized and relevant commerce experiences through a unique combination of product and customer data. This data-driven approach to commerce makes the Fast integration an even more powerful capability for businesses: marketers, merchandisers, and CRM managers can see which customers are most likely to make a purchase and which products they’re most likely to buy, then ensuring one-click checkout streamlines how those customers shop.
“Bloomreach Engagement plays a vital role in how our clients engage and inspire their customers. By partnering with Fast, we can now streamline their customer journeys from inspiration to conversion,” said Brian Walker, Chief Strategy Officer, Bloomreach. “We look forward to bringing the benefits of Fast to the businesses we serve and to seeing the enhanced commerce experience and results this partnership will generate for our customers and their customers around the world.”
Bloomreach is the world’s #1 Commerce Experience Cloud, enabling brands to deliver customer journeys so personalized they seem like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discoveryoffering AI-powered search and merchandising; Contents, offering a headless CMS; and Commitment, offering leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI optimization, enabling revenue-driving digital commerce experiences that convert across any channel and every journey. Bloomreach serves more than 850 global brands, including Albertsons, Bosch, Puma, FC Bayern München and Marks & Spencer. For more information, visit Bloomreach.com.
Fast’s mission is to make online shopping faster, safer and easier for everyone. Its Fast Login and Fast Checkout product enables a one-click login and purchase experience that makes it easier for people to buy and for merchants to sell. The Company’s products work on any browser, device or platform for a consistent, stress-free purchase, either on the merchant’s domain or via headless checkout on any other website. Fast invests heavily in the privacy and security of its users, with a zero fraud guarantee on chargebacks for sellers. Based at San FranciscoFast is a private company founded by Dom Holland and Allison BarrAllen and funded by Stripe, Addition, Index Ventures, Susa Ventures, and Sugar Capital. To learn more, visit fast.co.
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