raises $ 14 million for Power Commerce Experiences with No-Code


New integrations allow customers to create rich and dynamic business experiences without developer assistance

Posted: October 18, 2021 at 10:02 a.m. CDT|Update: 1 hour ago

SAN FRANCISCO, October 18, 2021 / PRNewswire / –, a code-free solution to fuel commerce experiences, announced $ 14 million in new financing of Greylock, with the participation of Imaginary Ventures and several angel investors, including Michael preysman, CEO and Founder of Everlane, Adam blitzer, COO of Datadog and formerly EVP & GM of Salesforce B2C activities, and Anthony kennada, CTO of Hopin, via Camelback Venture Partners. The company is also announcing dozens of new integrations with its new universal connector capability, which enables customers to seamlessly leverage data and content from leading commerce platforms and headless solution providers on the platform. -Shape Builder.

The digital storefront is the lifeblood of any commerce business, often requiring dozens of weekly updates to deliver personalized shopping experiences to customers and ultimately drive sales. Yet anytime a commerce company just wants to launch a new product or test new homepage placements, they have to turn to the developers for help, slowing down storefront updates. and ultimately hinders growth.

“When my co-founder and I led product and engineering at ShopStyle, the constant backlog of requests to create new landing pages, collection galleries, etc. was frustrating. Developers felt overwhelmed by unrealistic demands and expectations, and sales teams couldn’t move fast enough, ”said Steve Sewell, CEO and co-founder of Builder. “We launched Builder to enable anyone within an organization to create and optimize digital experiences without relying on developers. “

Builder helps businesses create business experiences without constantly relying on developers. Its powerful drag-and-drop visual editor and headless CMS infrastructure integrate with any technology stack or platform, allowing customers to bring their own tools and solutions, and extend the platform to meet their needs. Marketers, product managers, and designers can use existing components or build their own to create content, customize the design, target content to different audiences, run A / B tests, and measure conversions.

“Builder has been a game-changer for our digital product and site merchandising teams. new launch, experiences on the brand faster, but the speed at which we build and learn allows us to tackle bolder projects than ever before, ”said Michael preysman, CEO and Founder of Everlane. “I quickly became a huge fan of Builder and was thrilled to have the chance to participate in their last fundraising round. “

In 2020, Builder launched a native integration with Shopify, which 50% of its customers use today. Building on this success and its vision of limiting developer dependency to drive growth, Builder has developed a universal connector capability that allows commerce companies to integrate with any headless commerce platform or API without code changes. Today, the company is announcing dozens of universal connectors for popular commerce platforms like Salesforce Commerce Cloud and commercetools, headless CMSs like Contentful and Contentstack, and solutions like Cloudinary and Algolia. Universal Connectors leverage Builder’s open source plug-in system so developers can also create their own connectors to any data source to create dynamic content experiences.

Builder has seen strong growth since launching its code-free platform in 2019. The company has over 400 customers, including well-known brands like Everlane, Alo Yoga, Afterpay, and Vistaprint, and has seen its customer base grow by 6 times so far in 2021.

“Builder uniquely tackles two major issues for online merchants today: conversion and engineering constraints. With soaring acquisition costs, this pain has never been felt more deeply, ”said Mike Duboe, Partner at Greylock and Board Member at Builder. “Steve and Brent are exceptional technologists who have a deep empathy for this problem, having worked on headless commerce solutions since 2014. Until now, ‘no-code’ and ‘enterprise grade’ have disagreed – no. This is no longer the case. We are delighted to double our partnership with the Builder team. “

About the builder
Builder’s no-code solution fuels business experiences. Used by more than 400 companies, its powerful drag-and-drop page builder and headless CMS infrastructure integrate with any technology stack or platform, allowing customers to bring their own tools and solutions and ‘expand the platform to meet their needs. The company is backed by Greylock. For more information on Builder, please visit:

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