Marketing goals

Eight countries will have a team presence – CVBJ

The NFL will distribute several of its teams in different countries to attract more fans in 2022. Photo: Naomi Baker /. The NFL has targeted Spain, Mexico and Brazil as clear objectives to develop commercially, following the strategy and initiative proposed by The International Home Marketing Area. Mexico will be the country where they will […]

Marketing goals

How to set long-term marketing goals for B2B organizations

Marketing is complicated. As the New Year approaches, planning your budget and marketing activities is a top priority for marketers and B2B executives. When you look at your long term marketing strategies and long-term marketing goals for the coming year, there are likely many questions your organization will seek to answer. Should you invest your […]

Marketing goals

Improve the customer experience and achieve marketing goals by mapping the customer journey

When marketers implement new personalization and DX technologies into their stacks, they expect better visibility into customer engagement, as well as measurable results. “More and more, we’re seeing marketers who have weekly, monthly, or quarterly goals, and those can be conversion goals, increase goals, or in some cases revenue goals, where they really want to […]

Marketing goals

What are the key social media metrics to achieve your marketing goals

Social media metrics provide strategic insight to assess the effectiveness of social media marketing efforts and allow for course correction in real time By Khushboo Solanki Sharma Social media has become a powerful way for brands to boost their presence, engage with customers, and create a transparent recall across various platforms. Social media metrics provide […]

Marketing goals

5 Steps to Help You Develop Concrete Marketing Goals for 2022 – A Client’s Strategy

Are you developing your 2022 customer-centric marketing strategy? Recently, I worked with a client to create their marketing strategy for the coming year. We ran leadership strategy sessions throughout the process to make sure we didn’t just get buy-in from each department, but also marketing strategy support. We have addressed and discussed many aspects throughout […]

Marketing goals

A 5-step guide to writing content that meets your marketing goals

When it comes to content, you might think you already know it all. While there are countless tutorials and how-to tips, I’m here to tell you that there is always more to learn. Marketers depend on content. However, not all content is successful. Part of the reason is your content creation methods. That said, here […]

Marketing goals

How SEO Hygiene Supports Your Site and Marketing Goals Over Time

Just when you think you’ve got your SEO strategy under control, Google comes up with a new update to mess things up again. Enter SEO hygiene. Taking proactive steps to keep your site clean and in good working order can help combat external factors, supporting your long-term goals for your site and your marketing strategy. […]

Marketing goals

3 worthy, measurable, growth-oriented content marketing goals

Here’s a big question that may or may not make you uncomfortable: Are you hitting your content marketing goals? If you grudgingly whispered “no” and felt uncomfortable, that’s okay. We can solve this problem. You are not alone either. 57% traders not measure the return on investment of content marketing, according to the most recent […]

Marketing goals

How to set marketing goals that help your business grow in 2019

To paraphrase Peter Drucker’s famous maxim: “If you can’t measure it, you can’t improve it.” To be successful in 2019, your agency must have goals with concrete application, especially if you hope to combine them with an action-oriented strategy. You can only achieve this by setting clear, measurable marketing goals. Here are five strategies we […]

Marketing goals

Use data to define your 2019 marketing goals

Have you written your marketing strategy for 2019? “Marketers who document strategy are 538% more likely report success than those who do not ” (Enterprise2Community, 2018). It’s enormous ! And luckily, we have a great resource for writing a successful strategy. Data! It’s time to put the data you’ve collected all year to work for […]