Marketing goals

Are you struggling with your marketing goals? Use OKRs to boost your efficiency

Alice found herself in a strange and wonderful land where she met the Cheshire Cat. She asked for her way and learned a valuable lesson: It doesn’t matter which way she takes if she doesn’t know where she is going. It is the same in marketing. Success rarely follows “spontaneity”. Instead, a plan is the […]

Marketing goals

The difference between strategic and tactical content marketing goals

Before you start a content marketing campaign, you need to set some goals. There are two types of objectives: strategic and tactical. The strategic goals will go directly to your goal: the why. In theory, the strategic objectives should be relatively simple. You wouldn’t create a campaign if you didn’t have a strategic goal, would […]