Marketing strategy

Developing a CPG Marketing Strategy: The Good, the Bad, and the Opportunity

The world of consumer packaged goods (CPG) marketing is full of growth opportunities for unique and compelling brands. With these opportunities come significant competition as brands strive to differentiate and dominate within crowded categories. Maggie Gotszling, Director of Account Strategy at Coegi, looks at how CPG marketers can run more effective media campaigns. With a […]

Marketing strategy

How financial advisors can incorporate video into their marketing strategy

FFinancial advisors need to adapt their marketing strategy to meet prospects on the platforms they use and in the medium they prefer. With consumer video consumption steadily increasing, marketing videos will increasingly become a mainstay for financial advisors. Wyzowl reports that the number of businesses using video as a marketing tool has increased by 41% […]

Marketing strategy

What is the key to a successful casino marketing strategy? – News from the European gaming industry

Reading time: 2 minutes Critically Acclaimed Medieval Building Destruction Game Invites Player-Created UGCs Besiege, a physics building game developed and published by Spiderling Studios, launches this week with UGC sharing support on Xbox consoles and full mod support for PC Games Pass. The critically acclaimed game will replenish players with new player-created in-game content powered […]

Marketing strategy

A How-to Guide to Enabling Influencer Marketing Strategy in the Metaverse

A year ago, if you asked someone walking down the street if they had heard of the Metaverse, they would probably have said no. Google search trends show a fairly low level of interest in the metaverse throughout 2021, until a large and very obvious spike towards the end of last year. Now that’s all […]

Marketing strategy

Market drivers, challenges and trends, marketing strategy, capacity and price structure for the forecast year 2021-2029. – The Grundy register

Global market size, 2021-2029 segmentation analysis, volume, risk factor, opportunity, market overview, drivers, sales, revenue and manufacturing cost with major player through 2021-2029. Lisinopril Market Research Report 2021-2029 provides product gist, opportunities, risks, market overview, driving forces, sales, revenue and operating cost. There are many ups and downs in the Temporary Knee Pads market report […]

Marketing strategy

MediaCom and Mars Partner to Transform Global Marketing Strategy

NEW YORK, February 8, 2022 /PRNewswire/ — Mars, Incorporated has retained WPP’s MediaCom as its global media agency for its Mars Wrigley, Mars Petcare and Mars Food segments. This new global partnership, which began in January 2022will continue until the end of 2025. The renewal follows extensive media review throughout 2021, a core part of […]

Marketing strategy

The Complete Guide to Facebook Ads for Your Content Marketing Strategy

What is Facebook Advertising? Facebook advertising is a form of Internet marketing in which advertisers promote their products and services on Facebook. This can be done through various strategies such as: Advertising on Facebook may not be the best way to reach your target audience in certain countries and certain economic sectors, but it is […]

Marketing strategy

Definition of objectives, evaluation of your marketing strategy and re-evaluation of your newsletter

Each week, we bring you a curated list of must-have articles aimed at helping you grow your investment advisory practice. Industry veteran Kristan Wojnar uses his extensive experience to select these items after conducting extensive research. If you’re looking for the right advice to grow your practice, follow our practice management channel. Metrics are important […]

Marketing strategy

Why the pandemic transformed the marketing strategy of a former cleaning company

We are a 112 year old company. Cleaning is what we do. Traditionally, cleaning has been a very budget-sensitive operational expense. Our purpose, to care for the people, spaces and places that matter to us, had been elevated in ways that never mattered more. Traditional cleaning methods were no longer going to work. It was […]

Marketing strategy

Why Your Growth Marketing Strategy Should Include These 4 Things

Stacked blocks representing the concept of growth Getty You may have heard of growth marketing and become curious about how it works. Maybe you’ve gotten the gist of it and committed to putting a strategy into practice this year. Figuring out what to include in your plan is one of the hardest parts of moving […]

Marketing strategy

The Foolproof Digital Marketing Strategy You Need

It’s probably safe to assume that digital marketing is a substantial part of your overall marketing strategy. Indeed, today’s consumers and businesspeople are constantly connected and on the go, making it absolutely essential for marketers to place their content and analytics where it will reach them. Any marketing strategy created by a business is designed […]

Marketing strategy

Consumer trends that may impact marketing strategy in 2022

From larger packaging at the retail level to an omnichannel experience for shoppers, here are some marketing trends and strategies for this year. While everyone is hoping that 2022 will see us overcome COVID and the widespread disruption it has caused, it will continue to have a major impact in some parts of the world. […]

Marketing strategy

How Your Business Wi-Fi Can Boost Your Marketing Strategy

Free business Wi-Fi is an advantage for your customers. This reliable connection may even get them through the door. Additionally, modern Wi-Fi networks record customer behavior data that can help you create a unique customer experience. This data can also be a valuable resource for your company’s marketing strategy. Here are some of the ways […]

Marketing strategy

Top 10 Ways AR/VR Helps Marketing Strategy in 2022

by manasa.g January 31, 2022 To learn how augmented reality/virtual reality helps marketing strategies, read these 10 unique uses AR (Augmented Reality) is a combination of real and virtual worlds, real-time interaction, and precise 3D recording of real and virtual objects that provides an interactive experience of a real environment in which people can experience […]

Marketing strategy

Kyber Digital explains the use of educational videos as a marketing strategy

Lacey Township, New Jersey – Kyber Digital, an account-based marketing agency for B2B businesses, recently posted a blog post on its website that explains how to start using educational videos to educate viewers and in the process, get new customers. Reaching potential customers through videos is a great idea as more and more people are […]

Marketing strategy

5 Ways to Augment and Improve Your Digital Marketing Strategy — Hometown Station | KHTS FM 98.1 & AM 1220 — Santa Clarita Radio

Technology has made it easier for people to connect. Everyone is connected to the internet, so it makes sense for businesses to use digital marketing to reach their target market. Any business can adopt this strategy to succeed. It is a broad and effective strategy. However, many companies have not fully embraced the practice, and […]

Marketing strategy

Legal Marketing Strategy Pros Provides Digital Marketing to Law Firms in Florida

Englewood, Florida – As the leading digital marketing agency for lawyers in Florida, Legal Marketing Strategy Pros creates unique marketing strategy plans tailored to each law firm’s situation and needs to get more traffic, leads , customers and profits. Currently, law firms in Florida and across the United States are leveraging digital marketing channels for […]

Marketing strategy

Digital (communications) is key to a profitable post-Covid marketing strategy

The business model of this sector has also been impacted. Today, the digital-first approach offers brands a highly measurable “self-service” environment where data is so granular that brands no longer need to work with broad brushstrokes when it comes to is to target new and existing customers. In this sense, the traditional media operate from […]

Marketing strategy

Oatly changes marketing strategy with a YouTube series about puppets

Famous for its in-your-face billboards, Oatly is taking a different approach with its latest marketing effort. Swedish oat milk producer Oatly will release a five-part series on YouTube, hosted by two cartoon puppets, Norm and Al. Each episode of The New Norm&Al Show will be between two and five minutes long and aims to spark […]

Marketing strategy

Customer. Customer. Customer. The mantra for success in 2022

In a world defined by inconsistency and uncertainty, customer service remains a constant certainty. Wynand Smit, CEO of Inovo The Salesforce State of the Connected Customer report asked 12,000 customers around the world what exactly their expectations were, and South Africans answered: customer service. Now, it’s not just about delivering a package on time or […]

Marketing strategy

How to Create a Winning Commercial Real Estate Marketing Strategy

If you are a business owner, investing in good marketing strategies is crucial as it helps strengthen your position in the market and gives you a competitive advantage. You need to stand out from the crowd to grab the attention of your potential customers. This is especially true in the aggressive commercial real estate market; […]

Marketing strategy

4 tips to improve your marketing strategy in 2022

A good marketing strategy is key to the success of your company’s marketing efforts – from the messaging on your brochure to the user experience on your website. Unfortunately, many small and medium-sized businesses approach marketing projects from a tactical perspective, taking a reactive rather than proactive approach and tackling projects as they arise. As […]

Marketing strategy

Marketing Strategy Steps Every Agent Should Follow

There are rental agents who have 100 leads every week. And there are rental agents who receive 4 or 5 leads per week. One group of agents has a systematized and cohesive marketing strategy in place, and the other has not – and it doesn’t take a rocket scientist to figure out which is which. […]

Marketing strategy

How do you build a long-term search-driven marketing strategy?

“There are approximately three and a half billion Google searches performed every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to a Moz study, 84% of people use Google at least three times a day, and about half of all product searches begin with Google. The way […]

Marketing strategy

How a good digital marketing strategy can help you grow your business

The first thing you need to know is that it is possible. From now on, we’ll work assuming you understand there are benefits. If you are new to the world of internet marketing, you probably don’t know everything. Don’t worry, no one knows everything, and that’s why we’ll start with the basics. Digital marketing is […]

Marketing strategy

USA LINK SYSTEM RELEASES THE LATEST 2022 MARKETING STRATEGY GUIDE TO START YOUR YEAR

5 marketing strategy trends you need for 2022! Are you building your fan base in a scalable and manageable way? Does your marketing strategy work without cookies? Is your content simple, reliable and relevant? Do you use influencers? Do you focus on convenience? Download our 2022 marketing strategy guide for free today to get more […]

Marketing strategy

New Year, New Content Marketing Strategy: Defining an Effective Theme for Your Business

With the calendar rolling, many people take a moment to re-examine their lives and make changes in the form of New Year’s resolutions. While some common resolutions involve personal health and well-being, they don’t have to be strictly personal. The new year can be an effective time to reevaluate what has worked and what hasn’t […]

Marketing strategy

Nashville TN Expert in Content Marketing Strategy Updated Brand Visibility Services

Nashville, Tennessee-based digital marketing agency Champion Brand Consulting provides up-to-date content marketing services for businesses in Nashville, Knoxville, Chattanooga, and Clearwater, Florida. Chattanooga, United States – January 3, 2022 – Nashville, TN-based marketing agency Champion Brand Consulting has launched updated content marketing services to make it easier for businesses to increase online visibility, build brand […]

Marketing strategy

Supporting content marketing strategy with offline media, only way to stand out: Asif Upadhye from SPRD

A digitally-driven media landscape has paved the way for brands to create and distribute content across a multitude of platforms in the format of their choice. But the potential benefits of the combination of offline efforts and online strategy remain largely untapped. Asif Upadhye, director of SPRD (the public relations, digital and communications consultancy), told […]

Marketing strategy

Launch a solid multi-channel marketing strategy

Martech Perspectives | Wednesday, December 29, 2021 Multichannel marketing enables organizations to discover the channels their target customers use and understand how they migrate from one channel to another in order to provide a consistent experience. Frémont, California: Many businesses define multichannel marketing as communicating and marketing to prospects and consumers through multiple channels, both […]

Marketing strategy

Content Marketing Tips For Shaping Your 2022 Content Marketing Strategy – The National Discourse

In the digital age, marketing has changed dramatically. In fact, it just got a lot easier – and it might not be a good thing for businesses. Marketers today have more opportunities than ever to get it right, but also more ways to mess up their campaigns. With so many new channels and tools available, […]

Marketing strategy

7 tips to refine your influencer marketing strategy

Influencer marketing is rapidly taking center stage in the digital marketing hemisphere. Augmented by extended periods of stay-at-home, consumers have been seen consuming more online video content with topics ranging from personal care to DIYs. The bond of trust and authenticity that creators bring to the table has made influencer marketing a top priority for […]

Marketing strategy

Marketing mistake 5: not having a long-term digital marketing strategy

Hello, welcome to another Your Digital Marketing Journey blog this season. I’m talking about the mistakes I made as a starting entrepreneur and we’re down to five. I’m going to start this blog with the quote you may have heard, which is “Marketing is a marathon, not a sprint”. I think that quote really makes […]

Marketing strategy

How to navigate a new marketing strategy

After a long period of pandemic uncertainty, financial advisers are starting to develop their practices again. According to Broadridge’s annual Financial Advisor Marketing Benchmark Survey, advisor marketing budgets increased 24% in 2021. However, as budgets grow, the results are very inconsistent. What many advisors are discovering is that when it comes to marketing, spending without […]

Marketing strategy

Why Every Retailer Should Have an After-Party Marketing Strategy

The holiday season is over, but this year shoppers are yet to put their wallets away. Software Advice surveyed more than 1,400 consumers on their purchasing behavior before the 2021 holidays as well as their plans for the start of 2022. We found that 32% of consumers plan to shop during the week after Christmas, […]

Marketing strategy

5 reasons why podcasting should be included in your content marketing strategy

As the popularity of podcasts increases, more and more companies are seeing the benefits of starting their show. As a result, marketers, especially brand and content marketers, pay attention to it. This article will take a look at why podcasting should be part of your content marketing strategy. It increases the reach of your audience. […]

Marketing strategy

Marketing Strategy – Avoid Shiny Object Syndrome

Listen NEW! Listen to the article Login or register to access this feature! Since the dawn of marketing, teams have been routinely diverted from solid strategic work to determine whether they “should use [insert new shiny thing]. ” In the late 2000s, social media was often the shining object. Before that, it was the web. […]

Marketing strategy

Building a digital marketing strategy for a new era

Lisa Wells is an online marketing and e-commerce veteran with over 20 years of experience in public relations, marketing communications, and web product management. She founded Naturally Able, Inc., a consumer support organization and medical device marketing consultancy that advises healthcare providers on the best ways to connect with customers with disabilities. HomeCare spoke with […]

Marketing strategy

How to craft a winning social media marketing strategy

Over the years, social media has started to take a leading role in digital marketing due to the sheer power it is extending to businesses. You can no longer afford to use it on a whim as it can help you increase your bottom line. A well-thought-out plan is essential for standing out in the […]

Marketing strategy

Spanish Grocer Consum Wins Ultimate Marketing Strategy Award

The award recognizes Consum’s exceptional work in harnessing AI to deliver contextually relevant customer experiences across touchpoints. Algonomy, the leader in Algorithmic Customer Engagement (ACE) solutions, announced that Consum Cooperativa Valenciana won the Ultimate Marketing Strategy Award category at the Algonomy Customer Awards event held on October 13, 2021. Consum was selected as one of […]

Marketing strategy

Building a Successful Influencer Marketing Strategy

Social media influencers are a relatively new phenomenon in recent years. From their early days trying to learn more about photo editing tutorials for beginners, to finally having millions of followers, these influencers have come a long way. They are real celebrities today and are often as well known as actors, athletes and musicians. And […]

Marketing strategy

Spanish grocer Consum wins the Ultimate Marketing Strategy Award at the Algonomy Customer Excellence Awards 2021

The ACE Awards recognize retailers and brands setting new benchmarks in using AI and algorithmic decision-making to create unique and winning customer experiences and business outcomes. The evaluation criteria awarded ACE Award participants a score on six dimensions of personalization success: strength of vision, degree of innovation, level of adoption, speed to market, business results […]

Marketing strategy

8 tips for building your YouTube marketing strategy and growing your YouTube channel [Infographic]

With such an incredible increase in the consumption of video content, marketers may wonder if they should start a YouTube channel for their brands and start focusing more on YouTube marketing from now on. Even though brands don’t populate YouTube like other social media platforms like Facebook or Instagram, it should be remembered that it […]

Marketing strategy

What is your audio marketing strategy?

PHOTO: adobe stock In the bubble in which I work and live – that of voice assistants, audio and sound products and solutions – the proclamation of the arrival of audio is undeniable. For us, the inhabitants of this bubble, the trends are clear, the facts are indisputable and the patterns hard to ignore. But […]

Marketing strategy

Case Study – Marketing 360® Multi-Channel Marketing Strategy Boosts Sign Company Website Traffic by 65%

FORT COLLINS, Colo., Dec. 9, 2021 / PRNewswire / – Small businesses these days know they need a website and online presence to secure new customers. After all, a website is where consumers go to learn more about the business and decide if that business is the right choice for them. Having a website is […]

Marketing strategy

Case Study – Marketing 360®’s Multi-Channel Marketing Strategy Boosts Sign Company Website Traffic by 65%

FORT COLLINS, Colorado., December 9, 2021 / PRNewswire / – Small businesses these days know they need a website and online presence to secure new customers. After all, a website is where consumers go to learn more about the business and decide if that business is the right choice for them. Having a website is […]

Marketing strategy

10 Stats to Consider When Developing a B2B Content Marketing Strategy

Are you planning a B2B content marketing strategy for the next year? Laying the groundwork for a content creation plan? Looking to revamp your existing B2B content marketing program? If you answered yes to any of the questions above, we’ve put together 10 stats to help guide your strategy. We’ll take a look. Content drives […]

Marketing strategy

A song called ‘Startup’ that your marketing strategy can compose in 2022

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Contractor the contributors are theirs. Depositphotos.com By Daniel Munar, Office Manager Colombia and Mexico at Wayra Hispam When we talk about entrepreneurship and entering the world of innovation, we can say that this is […]

Marketing strategy

Developing a Global Marketing Strategy: 8 Insider Tips for the Emerging International Brand

Source: thebalancesmb.com The scales have shifted to broader horizons in today’s ultra-globalized market. Brands that are content to stay small may focus on one region or country, but anyone hoping to increase their impact must cross borders in their marketing efforts. If your business is starting to overstep the boundaries of a state or country, […]

Marketing strategy

4 Most Important Tactics When Building Your Facebook Marketing Strategy [Infographic]

TikTok is the most popular social media platform around, while Instagram is the most engaging. But what about Facebook – still the biggest social network in 2021? Truth be told, despite TikTok’s brilliant aura and Instagram’s many popular features, like stories or reels, Facebook remains a powerful platform for marketing efforts. After all, it’s the […]

Marketing strategy

6 Ways AR Can Improve Your Marketing Strategy in 2022

Augmented reality is no longer the new kid on the block and not just a nice thing to have. AR is a powerful tool that, when integrated into your marketing strategy, can help drive sales, increase engagement, and maximize budgets. From tracking consumer behavior to making deeper emotional connections, we’ve identified 6 AR opportunities that […]

Marketing strategy

Marketing Strategy Tips to Pivot B2B Businesses

Outside of the sports field, the term “hub” has become an idiom for business change. While the pivot can be circumstantial – think of all those who have interrupted production chains to help with the Covid-19 pandemic efforts – it is more often motivated by an error in the initial strategy, such as the inability […]

Marketing strategy

The fundamentals of a cross-channel digital marketing strategy

“Multichannel”, “multichannel”, “integrated” and “holistic” are just a few of the terms used by marketers to describe campaigns that take place across multiple channels and platforms. However, when it comes to articulating what is meant by ‘cross-channel digital marketing strategy’, the explanations are decidedly unclear, often using grandiose statements such as’ creating a seamless and […]

Marketing strategy

How to Execute an Amplified Marketing Strategy – TechCrunch

Lindsay Tjepkema Donor Lindsay Tjepkema is the CEO of Casted. Content Marketers Today face a constant struggle between keeping up with the volume of content they are supposed to produce and being creative to produce rich, quality work that has a profound impact on their audience. Content marketing is recognized as a powerful tool, driving […]

Marketing strategy

5 steps to plan your marketing strategy for 2022

You might be asking yourself, “Why do I need a marketing plan?” It’s the glue that binds your marketing efforts together, ensuring the right business happens at the right time, to the right audience, through the right channels. These five steps will help you create a marketing plan for your travel business (trust us, it’s […]

Marketing strategy

FUGA – Marketing Strategy Manager (UK / US / NL)

FUGA’s Marketing Services (MS) team was designed to add value and solve the problems of our large number of clients by helping them connect their artists with audiences and create revenue and growth. Located within the broader MS team, the Marketing Strategy Team is primarily in contact with clients and is responsible for helping define […]

Marketing strategy

How Newsletter Referrals Can Improve Your Marketing Strategy

This article was sponsored by Paved. The opinions expressed in this article are those of the sponsor. Online advertising is one of the most popular and effective ways to increase brand awareness, traffic to your site, and overall revenue. However, despite the increase in popularity, the pool of potential customers online is starting to shrink. […]

Marketing strategy

Using data and awareness for a progressive digital marketing strategy

PHOTO: Shutterstock Marketing teams are under increasing pressure to stand out from their peers at a time when the proliferation of mainstream platforms complicates outreach efforts. With the pace of technology changing rapidly, many digital marketers advocate a more gradual and experimental approach. This is the view of Karen Naves, vice president of global demand […]

Marketing strategy

Email Marketing Strategy Pointers

Friday, November 26, 2021 It’s important to remember that just because you’ve created a useful blog post or blog post, or hosted a timely webinar, there’s no guarantee that someone will actually read about it. The idea of ​​“if you build it, they will come” isn’t necessarily true when it comes to your marketing efforts. […]

Marketing strategy

Marketing strategy stuck in the 1950s. Time to modernize in the age of social media | Commentary and opinion

Since the birth of P & G’s “Above the Line” and “Below the Line” in the 1950s, brands have been thinking about where they should focus their spending. They developed teams for this invisible line, which arguably allowed some of the most beloved brands to flourish. However, we are not in 1950 anymore. We are […]

Marketing strategy

Jack Daniel’s is preparing a new music marketing strategy

Jack Daniel’s hired Amplify to help the brand branch out beyond rock’n’roll and launch a new music strategy focused on hybrid events. Yesterday, the whiskey brand launched its latest musical event, the Make It Count Sessions, developed by creative agency Amplify to help the brand reach more fans and new musical genres. Its first performance […]

Marketing strategy

Legal Marketing Strategy & ROI Measurement

Monday, November 22, 2021 The year may be drawing to a close, but now is a great time to start thinking about your law firm’s goals for 2022. Year after year, the need for a cohesive marketing strategy has become imperative for businesses. business operations and lead generation strategy of a law firm. However, many […]

Marketing strategy

The role of social media in your content marketing strategy

It has been said that no content marketing strategy is complete without social media, but for entrepreneurs new to marketing, social media can be overwhelming. It’s easy to spend hours networking on social media sites with less than exciting results. However, there is a real power in social media to market your content and your […]

Marketing strategy

Build partnerships with agencies to develop a winning content marketing strategy

Imagine you’re sitting in a room with 100 televisions all on at the same time. What would it take for just one of these TVs to capture your attention amidst all this chaos? Something quite special, right? This is the challenge facing most marketing teams these days. Everyone is busy creating content, which adds an […]

Marketing strategy

Black Friday Email Marketing Strategy: The Retail Perspective

Some people call the holidays “the most wonderful time of the year”. But let’s be honest, if you’re an email marketer working for a retail brand, this is also the craziest and busiest time of the year. You might feel like the whole organization is counting on you to get it right. Messaging strategy boosts […]

Marketing strategy

Here’s why you need a good digital marketing strategy

With today’s technological advancements, a solid online marketing strategy will help you boost your business, attract more customers, and retain old ones. A digital marketing strategy describes how your business will achieve its marketing goals through online platforms like social media. Strategic plans will summarize the online channels and digital marketing tactics that can be […]

Marketing strategy

Context has become the key to any integrated marketing strategy: Amit Shah

The new tariff order issued by the Telecommunications Regulatory Authority of India (Trai) may have opened a difficult path for niche television genres like English entertainment. But some broadcasters believe in the lasting appeal of these channels and try to take advantage of the growing comfort of Indian audiences with foreign languages ​​and content to […]

Marketing strategy

Navigating the Right Niche Marketing Strategy

One of the most fundamental elements of a successful marketing strategy is reaching your target audience – and it gets even harder when you have a niche offering. The Chartered Institute of Marketing (CIM) defines a niche B2B market as “a clearly defined segment of the market. It is about satisfying a specific customer need […]

Marketing strategy

How to Use an Agile Marketing Strategy to Improve Your Campaigns

You’ve probably wondered how to deliver the most value to your customers. Adopting an Agile marketing strategy may be the answer. Brands need to adapt to today’s digital landscape to create value, deliver the best possible customer experience, and create effective marketing campaigns. It is no longer enough to browse through your database and market […]

Marketing strategy

Meta makes changes to marketing strategy amid scandals

As of the spring, the social media company formerly known as Facebook has been gauging where it advertises and how much it spends to do so, taking arguments from agencies wanting to help it manage its massive marketing budget. The so-called media review – the first for Meta, the new name of the parent company […]

Marketing strategy

How to Improve Your Social Media Marketing Strategy for 2022

Are you interested in improving your social media marketing strategy? If so, you are far from alone. Believe it or not, 2022 is just around the corner, with many business owners and marketers wondering how to get more engagement and conversions from their existing social media accounts. Globally, more than 3.96 billion people use social […]

Marketing strategy

Candy Corn’s Marketing Strategy, Explained

Last year, candy brands like Reese’s and Sour Patch Kids focused on meeting stuff or caterers where they were… ie at home. In case you forgot how dystopian Halloween 2020 was, let us remind you that Reese deployed a robot door to roll and distribute candy to kids, while Sour Patch Kids coined the term […]

Marketing strategy

How to switch to a first party data marketing strategy

Most marketers are well aware of the increasing privacy regulations regarding their data collection activities. These laws, such as GDPR and CCPA, are designed to protect consumer privacy. But they’re also pushing marketing teams away from third-party data-centric strategies. “The heart of the change is really moving from targeting consumers using third-party data to really […]

Marketing strategy

The best way to perfect your marketing strategy? Act like a chef

Andy ford (Andy Ford is Head of Marketing Science, Australia, Facebook and Mark Henning is Executive Director, Media and Digital, Kantar Australia) Building a brand today may be more complex than in the past, but opportunities abound for those who find the right recipe. In this collaboration, experts from Facebook and fact-based analysis firm Kantar […]

Marketing strategy

How to create a meaningful marketing strategy

Opinions expressed by Contractor the contributors are theirs. Most people don’t even know Red Bull is based in Austria. The energy drink company does such a remarkable job of marketing across the world by hosting extreme sports events, packaging and a global attitude that consumers think this is a local product that matches their interests […]

Marketing strategy

4 Ways to Improve Your Mass Email Marketing Strategy

Enjoy the huge benefits of email marketing to grow your business and increase your sales with these 4 powerful ways to improve your mass email marketing strategy and drive more sales for your business. A valuable mass email marketing strategy can be one of the most effective ways to generate sales for your business. Whether […]

Marketing strategy

How B2C brands are realigning their digital marketing strategy for e-commerce

According to Nielsen India’s e-commerce consumer panel, there has been a rapid double increase in the average spending of online shoppers for various categories By Shreyansh Bhandari and Upesh Verma In this era of new normal where the traditional channels of all brands are challenged almost every day, most brands have quickly adapted and focused […]

Marketing strategy

5 compelling reasons why you should incorporate TitkTok into your marketing strategy

It’s not news that TikTok is now the most popular platform for creators. With a global presence in over 150 countries and over 1 billion monthly active users, TikTok offers plenty of opportunities for businesses. What started out as “social media for dancers” has evolved into a platform for entertainment and education. One of the […]

Marketing strategy

Inside Balmain’s Entertainment Marketing Strategy

Balmain presented its Spring / Summer 2022 collection at Paris Fashion Week on Wednesday, marking its first in-person fashion show since the start of the pandemic as well as the 10th anniversary of the brand’s creative director Olivier Rousteing. But this season, a return to the podiums was not enough. The fashion show – which […]

Marketing strategy

Why Your Marketing Strategy Should Go Beyond Analytics

You hear a lot about analytics these days: how brands should use “the numbers” to create content and ad campaigns. It’s supposed to make you more efficient: analytics tell you what worked and what didn’t so you can create Continued of what worked. Seems logical – what’s not to like? I’m not going to argue […]

Marketing strategy

Marketing strategy falls flat without the right processes

PHOTO: Tim Mossholder | unsplash Over the past decade, new, well-received strategies have revolutionized B2B marketing and sales. Technological innovations have largely contributed to this evolution. For example, marketing automation systems paved the way for inbound marketing strategies and the importance of content, thought leadership, social media, and more. Similarly, innovations in audience data (e.g., […]

Marketing strategy

Rethinking Omnichannel Marketing Strategy in 2021

Nowadays, it is easy to keep in touch with each other. There is not one but several ways you can contact someone if you want to contact them – call, message, mail or maybe a DM through Instagram. Since there are so many ways to connect personally with someone, it has become easier for marketers […]

Marketing strategy

How to Change Your Marketing Strategy in Q4 – and Start 2022 Right

Harness the power of your CRM, leverage existing inventory with new marketing materials and campaign strategies, and volunteer — here are the tactics that will help you hit your year-end goals and start 2022 off right. foot. Kick off fall with Marketing and Branding Month at Inman. We dig deeper into agent branding and spending […]

Marketing strategy

Using the right marketing strategy to reach millennials

By Matt Koop Ding!!! rings the microwave. You see, this is the sound that millennials grew up with, from hot pockets to macaroni and cheese, no “baking” required. How does this apply to procurement, you might ask? Simple. If you can’t relate to your customers, then how are you going to get them to trust […]

Marketing strategy

How to Build an Effective Multi-Channel Marketing Strategy

Consistent and interactive marketing campaigns increase sales. Jimmy Rodriguez Multi-channel marketing helps brands achieve their marketing goals by using multiple channels to reach customers. These channels range from traditional media such as TV, print ads, and billboards to newer ones such as email marketing, social media, and SEO. According to MediaPost, two-thirds of customers use […]

Marketing strategy

5 Ways Video Enables a B2B Marketing Strategy

Good marketers not only balance creative demands with budget limitations, but also determine strategies to appeal to their target audience. They keep themselves equipped with the right tools. And since videos are the best tool for engaging people, it makes sense to employ a fantastic video strategy to help tell your brand story and engage […]

Marketing strategy

Tips to improve your TikTok marketing strategy

TikTok is still vastly underrated when it comes to advertising and branding, and many companies feel they don’t belong on this platform. However, TikTok’s user base has grown exponentially since 2019, and now, more than ever, it’s time to enjoy the app. When it comes to TikTok advertising, you can’t approach it like you do […]

Marketing strategy

Marketing strategy behind Target, Ulta shop-in-shops

Marketing such sites is a delicate balance of collaboration, largely predetermined by contracts. Many shop-in-shops are simple real estate transactions in which a brand rents space from the larger store and is able to operate and brand it as they wish. But some transactions go further and include revenue-sharing agreements, such as the smaller store […]

Marketing strategy

4 smart ways to boost your marketing strategy

Looking for a way to boost your marketing strategy and increase your sales? If you’re like most of us, the answer is yes! Business leaders and marketing teams around the world are competing to reach their target audience and promote their products. The thing is, there are many strategies to choose from, so it’s often […]

Marketing strategy

Inside Nutrishop’s marketing strategy

Courtesy Nutrishop At nutritional supplement retailer Nutrishop, the focus is on growth as the pandemic upends the way consumers think about health and nutrition. I recently asked Nutrishop CEO Bryon McLendon to tell us how he and his team are meeting these challenges. Paul Talbot: What are the key elements of your marketing strategy? Bryon […]

Marketing strategy

What to cut and what to keep in your marketing strategy

Recently, we shared 4 Tips for Auditing a B2B Marketing Strategy to provide guidance for marketers looking to assess the strategic direction of their marketing plan. In this article, we dig a little deeper to decide what to cut and what to keep in a marketing strategy as part of the evaluation. When determining what […]

Marketing strategy

Data-Driven Marketing: Strategy and Metrics

Marketers have been in back-to-back crisis meetings over the past few years. Worn solutions hit a dead end — a long time ago. Consumption patterns are erratic and brand loyalty is fluid like never before. For these and other problems plaguing the marketing department, experts advocate a solution: data-driven marketing. What is Data Driven Marketing? […]

Marketing strategy

How to build a winning e-commerce marketing strategy

While there may be many consumer opportunities that are important and seemingly appealing, narrowing down the opportunity where your brand can win is essential. By Bharat Sastry The e-commerce industry has seen significant traction over time and covid has been a great catalyst. It is essential for e-commerce marketers, whether in marketplaces, subscription sites or […]

Marketing strategy

3 Tips to Optimize Your Ecommerce Marketing Strategy

Opinions expressed by Contractor the contributors are theirs. E-commerce has grown steadily over the past few years, gradually replacing traditional retail and becoming the default way for most people (especially younger generations) to purchase items. That’s until the end of 2019, when lockdowns across the world forced most people indoors and made physical retail a […]

Marketing strategy

Use the Google Analytics technical report to inform your marketing strategy

PHOTO: Derick Anies While marketing analysts are still reviewing GA4’s features to determine what’s working and what’s not working for their strategy, one report remains a mainstay to help plan effective app launches: the Google Analytics Tech Report. The technical report provides a clear overview of the devices website visitors use to visit a website. […]

Marketing strategy

4 tips for auditing your B2B marketing strategy

Auditing your B2B marketing strategy is a good idea to do every six months. Hopefully, you’re already in the habit of checking your marketing results every month for any obvious changes or fluctuations that might need your attention. An audit, however, takes a slightly more strategic look at overall marketing strategy and metrics. Below, we […]

Marketing strategy

Approach your social media marketing strategy the right way

Social media marketing, simply put, is any marketing that takes place on social media. Needless to say, this is a key tool in any entrepreneur’s arsenal these days. Typically, paid ads are shown to new people who are unfamiliar with your brand. So, in a sense, it’s a kind of cold approach. Earlier I talked […]