Marketing strategy

Marketing Strategy – Avoid Shiny Object Syndrome

Listen NEW! Listen to the article Login or register to access this feature! Since the dawn of marketing, teams have been routinely diverted from solid strategic work to determine whether they “should use [insert new shiny thing]. ” In the late 2000s, social media was often the shining object. Before that, it was the web. […]

Marketing strategy

What to include in your public relations and marketing strategy for 2022

Sponsored As we come to the end of another mixed year, the thought of having some sort of plan for 2022 seems like it could ruin it. But when it comes to your PR campaigns, it’s worth putting a strategy in place now to keep your marketing activity flowing no matter what the world throws […]

Marketing strategy

Building a digital marketing strategy for a new era

Lisa Wells is an online marketing and e-commerce veteran with over 20 years of experience in public relations, marketing communications, and web product management. She founded Naturally Able, Inc., a consumer support organization and medical device marketing consultancy that advises healthcare providers on the best ways to connect with customers with disabilities. HomeCare spoke with […]

Marketing strategy

How to craft a winning social media marketing strategy

Over the years, social media has started to take a leading role in digital marketing due to the sheer power it is extending to businesses. You can no longer afford to use it on a whim as it can help you increase your bottom line. A well-thought-out plan is essential for standing out in the […]

Marketing strategy

Spanish grocer Consum wins the Ultimate Marketing Strategy Award at the Algonomy Customer Excellence Awards 2021

The ACE Awards recognize retailers and brands setting new benchmarks in using AI and algorithmic decision-making to create unique and winning customer experiences and business outcomes. The evaluation criteria awarded ACE Award participants a score on six dimensions of personalization success: strength of vision, degree of innovation, level of adoption, speed to market, business results […]

Marketing strategy

8 tips for building your YouTube marketing strategy and growing your YouTube channel [Infographic]

With such an incredible increase in the consumption of video content, marketers may wonder if they should start a YouTube channel for their brands and start focusing more on YouTube marketing from now on. Even though brands don’t populate YouTube like other social media platforms like Facebook or Instagram, it should be remembered that it […]

Marketing strategy

What is your audio marketing strategy?

PHOTO: adobe stock In the bubble in which I work and live – that of voice assistants, audio and sound products and solutions – the proclamation of the arrival of audio is undeniable. For us, the inhabitants of this bubble, the trends are clear, the facts are indisputable and the patterns hard to ignore. But […]

Marketing strategy

Case Study – Marketing 360® Multi-Channel Marketing Strategy Boosts Sign Company Website Traffic by 65%

FORT COLLINS, Colo., Dec. 9, 2021 / PRNewswire / – Small businesses these days know they need a website and online presence to secure new customers. After all, a website is where consumers go to learn more about the business and decide if that business is the right choice for them. Having a website is […]

Marketing strategy

Case Study – Marketing 360®’s Multi-Channel Marketing Strategy Boosts Sign Company Website Traffic by 65%

FORT COLLINS, Colorado., December 9, 2021 / PRNewswire / – Small businesses these days know they need a website and online presence to secure new customers. After all, a website is where consumers go to learn more about the business and decide if that business is the right choice for them. Having a website is […]

Marketing strategy

A song called ‘Startup’ that your marketing strategy can compose in 2022

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Contractor the contributors are theirs. Depositphotos.com By Daniel Munar, Office Manager Colombia and Mexico at Wayra Hispam When we talk about entrepreneurship and entering the world of innovation, we can say that this is […]