Marketing strategy

How To Adapt Your Digital Marketing Strategy To Attract Gen Z Consumers | Emerging Communications | Open mic

Chinese Gen Z is currently a dominant force in the consumer market. According to new research, they account for 13% of total housing expenditure in China, compared to just 3% in the UK and 4% in the US. To capitalize on the Chinese Gen Z shopping boom, we’ve developed a series of must-have guides for […]

Marketing strategy

Your 2022 marketing strategy: what to keep, modify and start

In-person and online purchases are seeing an increase in their respective numbers. No one has a crystal ball, so marketers need to keep thinking as trends start, change and disappear. Fortunately, we can use our observations to craft a 2022 marketing strategy. Trial and error through 2020 and the first part of 2021 has given […]

Marketing strategy

How to modify a marketing strategy using data |

Running a business can be quite overwhelming for an inexperienced business owner. It can often seem like it’s all about trial and error, where business owners are forced to use uncertain tactics to see what works and what doesn’t. Although it sounds like a pretty good idea on paper, even the slightest mistake can spell […]

Marketing strategy

Inside 5 Big Name Relationship Marketing Strategy Examples

As businesses strive to be competitive and profitable, they must foster positive relationships between their brands and their customers to achieve these goals. Relationship Marketing is a strategy to target a market, keep products or services relevant, and make customers happy. It focuses on long-term customer loyalty and engagement and affects long-term product sales and […]

Marketing strategy

Why content intelligence is essential to drive your marketing strategy

Benefits of Content Intelligence 1. Traffic Increased traffic is one of the biggest benefits of well-written content. The more your content is optimized for search engines, the higher the traffic will be. If your content is structured around targeted keywords, the search engine will rank it higher, increasing your popularity and sales. 2. Customer Information […]

Marketing strategy

Marketing Automation: How to Streamline Your Internal Marketing Strategy

Marketing automation is the use of technology to automate marketing tasks. This may include tasks such as sending email campaigns or posting to social media accounts. Specific software will schedule and send or publish marketing information according to specific instructions. Automatic scheduling will relieve the pressure of performing these tasks manually in a busy time […]

Marketing strategy

Top 5 Retail Macro Trends A Marketing Strategy Must Address | Marketing initiatives

Melanie Vala, Chief Commercial Officer of Splitit, explains why the retail marketing effort should focus on growth and competition, influx of online shoppers, sustainability, AI and payment methods. Online retail is experiencing rapid growth and evolution, greatly accelerated by the impact of the pandemic. In fact, e-commerce revenue is expected to reach a staggering $5 […]

Marketing strategy

4 Costly Mistakes Retailers Make in Mobile Marketing Strategy – Multichannel Merchant

In an age where consumers spend more time on mobile than any other form of media, mobile marketing strategy is playing an increasingly important role in retailers’ overall plans. This is especially true now given that nearly half of consumer mobile app usage has increased during the pandemic, according to a recent survey by Broadridge […]

Marketing strategy

Examples of sports marketing to inspire your marketing strategy

Attention to the female public; ever-increasing personalization; New Technology Frontiers: These are a few key areas that sports marketing is focusing on. Here are some examples of sports marketing! Sport occupies an increasingly important place in our lives. First a healthy and active life is now a top priority for a growing number of people […]

Marketing strategy

How is the marketing strategy of D2C brands different from traditional brands?

Direct to consumer (D2C) interact directly with consumers without having to go through intermediaries, sellers, wholesalers, etc. They rely on digital platforms to interact with consumers and as a result, this allows them to reach the consumer faster. It also helps to better understand consumer needs at the micro level due to the direct interactions […]

Marketing strategy

Long-term growth requires a balanced marketing strategy

With marketers under extreme pressure to meet revenue goals, top-of-funnel marketing efforts have taken a back seat. Yet the need to build brand awareness has never been greater for brands, as consumers have greater access and choice and less exposure to logos on shelves and window displays. Nielsen’s latest report makes the case for adopting […]

Marketing strategy

Social media seems to be the “holy grail”, but this marketing strategy is even more important

Opinions expressed by Contractor the contributors are theirs. Imagine the scene: it’s 2021, and the enormity and popularity of digital marketing presents entrepreneurs with a plethora of opportunities and the ability to tap into an audience of hundreds of thousands, if not millions, of potential customers, all at the push of a button. When Facebook […]

Marketing strategy

How to Build a Successful Video Marketing Strategy and Plan

Why is video marketing so popular? Everyone from 10 year olds to seniors wants to make a video. And, indeed, every business is actively considering or working on video content these days. But how can you create an effective video marketing plan in 2021 that works for you? Currently, over 71% of B2B marketers use […]

Marketing strategy

Inside Visible’s Influencer Marketing Strategy for Pride and Beyond

When it comes to working with influencers, Visible seeks long-term partnerships. The brand, a Verizon digital-only carrier, believes that fostering an ongoing relationship with influencers will allow those influencers’ audiences to learn about and connect with the brand more than one-time posts. “We do a lot of social listening and try to be as thoughtful […]

Marketing strategy

Culture Keepers: the vital call for the evolution of marketing strategy in the healthcare sector – Partner Content – MM+M

Gray has been helping clients speak the language of culture for decades. Cultural knowledge layered with behavior has generated famous ideas for our customers, solved business challenges, and changed the perception of brands and categories. A rapid shift in consumer and physician behavior, particularly over the past year, has dramatically increased the need to consider […]

Marketing strategy

Inside Ace Hardware’s Marketing Strategy

Universal Images Group via Getty Images At Ace Hardware, the marketing strategy is focused on leveraging community and small business attributes. The steady strengthening of the utility position attracted more women, more younger buyers, and more new owners. I recently asked Kim Lefko, CMO of Ace Hardware, to fill us in. Paul Talbot: When you […]