Marketing strategy

How B2C brands are realigning their digital marketing strategy for e-commerce

According to Nielsen India’s e-commerce consumer panel, there has been a rapid double increase in the average spending of online shoppers for various categories By Shreyansh Bhandari and Upesh Verma In this era of new normal where the traditional channels of all brands are challenged almost every day, most brands have quickly adapted and focused […]

Marketing strategy

5 compelling reasons why you should incorporate TitkTok into your marketing strategy

It’s not news that TikTok is now the most popular platform for creators. With a global presence in over 150 countries and over 1 billion monthly active users, TikTok offers plenty of opportunities for businesses. What started out as “social media for dancers” has evolved into a platform for entertainment and education. One of the […]

Marketing strategy

Inside Balmain’s Entertainment Marketing Strategy

Balmain presented its Spring / Summer 2022 collection at Paris Fashion Week on Wednesday, marking its first in-person fashion show since the start of the pandemic as well as the 10th anniversary of the brand’s creative director Olivier Rousteing. But this season, a return to the podiums was not enough. The fashion show – which […]

Marketing strategy

Why Your Marketing Strategy Should Go Beyond Analytics

You hear a lot about analytics these days: how brands should use “the numbers” to create content and ad campaigns. It’s supposed to make you more efficient: analytics tell you what worked and what didn’t so you can create Continued of what worked. Seems logical – what’s not to like? I’m not going to argue […]

Marketing strategy

Marketing strategy falls flat without the right processes

PHOTO: Tim Mossholder | unsplash Over the past decade, new, well-received strategies have revolutionized B2B marketing and sales. Technological innovations have largely contributed to this evolution. For example, marketing automation systems paved the way for inbound marketing strategies and the importance of content, thought leadership, social media, and more. Similarly, innovations in audience data (e.g., […]

Marketing strategy

Rethinking Omnichannel Marketing Strategy in 2021

Nowadays, it is easy to keep in touch with each other. There is not one but several ways you can contact someone if you want to contact them – call, message, mail or maybe a DM through Instagram. Since there are so many ways to connect personally with someone, it has become easier for marketers […]

Marketing strategy

How to Change Your Marketing Strategy in Q4 – and Start 2022 Right

Harness the power of your CRM, leverage existing inventory with new marketing materials and campaign strategies, and volunteer — here are the tactics that will help you hit your year-end goals and start 2022 off right. foot. Kick off fall with Marketing and Branding Month at Inman. We dig deeper into agent branding and spending […]

Marketing strategy

Using the right marketing strategy to reach millennials

By Matt Koop Ding!!! rings the microwave. You see, this is the sound that millennials grew up with, from hot pockets to macaroni and cheese, no “baking” required. How does this apply to procurement, you might ask? Simple. If you can’t relate to your customers, then how are you going to get them to trust […]

Marketing strategy

How to Build an Effective Multi-Channel Marketing Strategy

Consistent and interactive marketing campaigns increase sales. Jimmy Rodriguez Multi-channel marketing helps brands achieve their marketing goals by using multiple channels to reach customers. These channels range from traditional media such as TV, print ads, and billboards to newer ones such as email marketing, social media, and SEO. According to MediaPost, two-thirds of customers use […]

Marketing strategy

5 Ways Video Enables a B2B Marketing Strategy

Good marketers not only balance creative demands with budget limitations, but also determine strategies to appeal to their target audience. They keep themselves equipped with the right tools. And since videos are the best tool for engaging people, it makes sense to employ a fantastic video strategy to help tell your brand story and engage […]

Marketing strategy

Tips to improve your TikTok marketing strategy

TikTok is still vastly underrated when it comes to advertising and branding, and many companies feel they don’t belong on this platform. However, TikTok’s user base has grown exponentially since 2019, and now, more than ever, it’s time to enjoy the app. When it comes to TikTok advertising, you can’t approach it like you do […]

Marketing strategy

Marketing strategy behind Target, Ulta shop-in-shops

Marketing such sites is a delicate balance of collaboration, largely predetermined by contracts. Many shop-in-shops are simple real estate transactions in which a brand rents space from the larger store and is able to operate and brand it as they wish. But some transactions go further and include revenue-sharing agreements, such as the smaller store […]

Marketing strategy

4 smart ways to boost your marketing strategy

Looking for a way to boost your marketing strategy and increase your sales? If you’re like most of us, the answer is yes! Business leaders and marketing teams around the world are competing to reach their target audience and promote their products. The thing is, there are many strategies to choose from, so it’s often […]

Marketing strategy

Inside Nutrishop’s marketing strategy

Courtesy Nutrishop At nutritional supplement retailer Nutrishop, the focus is on growth as the pandemic upends the way consumers think about health and nutrition. I recently asked Nutrishop CEO Bryon McLendon to tell us how he and his team are meeting these challenges. Paul Talbot: What are the key elements of your marketing strategy? Bryon […]

Marketing strategy

What to cut and what to keep in your marketing strategy

Recently, we shared 4 Tips for Auditing a B2B Marketing Strategy to provide guidance for marketers looking to assess the strategic direction of their marketing plan. In this article, we dig a little deeper to decide what to cut and what to keep in a marketing strategy as part of the evaluation. When determining what […]

Marketing strategy

Data-Driven Marketing: Strategy and Metrics

Marketers have been in back-to-back crisis meetings over the past few years. Worn solutions hit a dead end — a long time ago. Consumption patterns are erratic and brand loyalty is fluid like never before. For these and other problems plaguing the marketing department, experts advocate a solution: data-driven marketing. What is Data Driven Marketing? […]

Marketing strategy

How to build a winning e-commerce marketing strategy

While there may be many consumer opportunities that are important and seemingly appealing, narrowing down the opportunity where your brand can win is essential. By Bharat Sastry The e-commerce industry has seen significant traction over time and covid has been a great catalyst. It is essential for e-commerce marketers, whether in marketplaces, subscription sites or […]

Marketing strategy

3 Tips to Optimize Your Ecommerce Marketing Strategy

Opinions expressed by Contractor the contributors are theirs. E-commerce has grown steadily over the past few years, gradually replacing traditional retail and becoming the default way for most people (especially younger generations) to purchase items. That’s until the end of 2019, when lockdowns across the world forced most people indoors and made physical retail a […]

Marketing strategy

Use the Google Analytics technical report to inform your marketing strategy

PHOTO: Derick Anies While marketing analysts are still reviewing GA4’s features to determine what’s working and what’s not working for their strategy, one report remains a mainstay to help plan effective app launches: the Google Analytics Tech Report. The technical report provides a clear overview of the devices website visitors use to visit a website. […]

Marketing strategy

4 tips for auditing your B2B marketing strategy

Auditing your B2B marketing strategy is a good idea to do every six months. Hopefully, you’re already in the habit of checking your marketing results every month for any obvious changes or fluctuations that might need your attention. An audit, however, takes a slightly more strategic look at overall marketing strategy and metrics. Below, we […]

Marketing strategy

Approach your social media marketing strategy the right way

Social media marketing, simply put, is any marketing that takes place on social media. Needless to say, this is a key tool in any entrepreneur’s arsenal these days. Typically, paid ads are shown to new people who are unfamiliar with your brand. So, in a sense, it’s a kind of cold approach. Earlier I talked […]

Marketing strategy

How To Adapt Your Digital Marketing Strategy To Attract Gen Z Consumers | Emerging Communications | Open mic

Chinese Gen Z is currently a dominant force in the consumer market. According to new research, they account for 13% of total housing expenditure in China, compared to just 3% in the UK and 4% in the US. To capitalize on the Chinese Gen Z shopping boom, we’ve developed a series of must-have guides for […]

Marketing strategy

Your 2022 marketing strategy: what to keep, modify and start

In-person and online purchases are seeing an increase in their respective numbers. No one has a crystal ball, so marketers need to keep thinking as trends start, change and disappear. Fortunately, we can use our observations to craft a 2022 marketing strategy. Trial and error through 2020 and the first part of 2021 has given […]

Marketing strategy

How to modify a marketing strategy using data |

Running a business can be quite overwhelming for an inexperienced business owner. It can often seem like it’s all about trial and error, where business owners are forced to use uncertain tactics to see what works and what doesn’t. Although it sounds like a pretty good idea on paper, even the slightest mistake can spell […]

Marketing strategy

Inside 5 Big Name Relationship Marketing Strategy Examples

As businesses strive to be competitive and profitable, they must foster positive relationships between their brands and their customers to achieve these goals. Relationship Marketing is a strategy to target a market, keep products or services relevant, and make customers happy. It focuses on long-term customer loyalty and engagement and affects long-term product sales and […]

Marketing strategy

Why content intelligence is essential to drive your marketing strategy

Benefits of Content Intelligence 1. Traffic Increased traffic is one of the biggest benefits of well-written content. The more your content is optimized for search engines, the higher the traffic will be. If your content is structured around targeted keywords, the search engine will rank it higher, increasing your popularity and sales. 2. Customer Information […]

Marketing strategy

Marketing Automation: How to Streamline Your Internal Marketing Strategy

Marketing automation is the use of technology to automate marketing tasks. This may include tasks such as sending email campaigns or posting to social media accounts. Specific software will schedule and send or publish marketing information according to specific instructions. Automatic scheduling will relieve the pressure of performing these tasks manually in a busy time […]

Marketing strategy

Top 5 Retail Macro Trends A Marketing Strategy Must Address | Marketing initiatives

Melanie Vala, Chief Commercial Officer of Splitit, explains why the retail marketing effort should focus on growth and competition, influx of online shoppers, sustainability, AI and payment methods. Online retail is experiencing rapid growth and evolution, greatly accelerated by the impact of the pandemic. In fact, e-commerce revenue is expected to reach a staggering $5 […]

Marketing strategy

6 tips to improve your digital marketing strategy

No matter how good your product or service is, if you can’t market it to the right people, no one will use it, which makes a solid marketing strategy essential. A winning digital marketing strategy can make or break a business. No matter how great your product or service is, if you can’t market it, […]

Marketing strategy

4 Costly Mistakes Retailers Make in Mobile Marketing Strategy – Multichannel Merchant

In an age where consumers spend more time on mobile than any other form of media, mobile marketing strategy is playing an increasingly important role in retailers’ overall plans. This is especially true now given that nearly half of consumer mobile app usage has increased during the pandemic, according to a recent survey by Broadridge […]

Marketing strategy

Examples of sports marketing to inspire your marketing strategy

Attention to the female public; ever-increasing personalization; New Technology Frontiers: These are a few key areas that sports marketing is focusing on. Here are some examples of sports marketing! Sport occupies an increasingly important place in our lives. First a healthy and active life is now a top priority for a growing number of people […]

Marketing strategy

How is the marketing strategy of D2C brands different from traditional brands?

Direct to consumer (D2C) interact directly with consumers without having to go through intermediaries, sellers, wholesalers, etc. They rely on digital platforms to interact with consumers and as a result, this allows them to reach the consumer faster. It also helps to better understand consumer needs at the micro level due to the direct interactions […]

Marketing strategy

Long-term growth requires a balanced marketing strategy

With marketers under extreme pressure to meet revenue goals, top-of-funnel marketing efforts have taken a back seat. Yet the need to build brand awareness has never been greater for brands, as consumers have greater access and choice and less exposure to logos on shelves and window displays. Nielsen’s latest report makes the case for adopting […]

Marketing strategy

Social media seems to be the “holy grail”, but this marketing strategy is even more important

Opinions expressed by Contractor the contributors are theirs. Imagine the scene: it’s 2021, and the enormity and popularity of digital marketing presents entrepreneurs with a plethora of opportunities and the ability to tap into an audience of hundreds of thousands, if not millions, of potential customers, all at the push of a button. When Facebook […]

Marketing strategy

How to Build a Successful Video Marketing Strategy and Plan

Why is video marketing so popular? Everyone from 10 year olds to seniors wants to make a video. And, indeed, every business is actively considering or working on video content these days. But how can you create an effective video marketing plan in 2021 that works for you? Currently, over 71% of B2B marketers use […]

Marketing strategy

Inside Visible’s Influencer Marketing Strategy for Pride and Beyond

When it comes to working with influencers, Visible seeks long-term partnerships. The brand, a Verizon digital-only carrier, believes that fostering an ongoing relationship with influencers will allow those influencers’ audiences to learn about and connect with the brand more than one-time posts. “We do a lot of social listening and try to be as thoughtful […]

Marketing strategy

Culture Keepers: the vital call for the evolution of marketing strategy in the healthcare sector – Partner Content – MM+M

Gray has been helping clients speak the language of culture for decades. Cultural knowledge layered with behavior has generated famous ideas for our customers, solved business challenges, and changed the perception of brands and categories. A rapid shift in consumer and physician behavior, particularly over the past year, has dramatically increased the need to consider […]

Marketing strategy

Inside Ace Hardware’s Marketing Strategy

Universal Images Group via Getty Images At Ace Hardware, the marketing strategy is focused on leveraging community and small business attributes. The steady strengthening of the utility position attracted more women, more younger buyers, and more new owners. I recently asked Kim Lefko, CMO of Ace Hardware, to fill us in. Paul Talbot: When you […]

Marketing strategy

Understanding Channel Capability for a Better Digital Marketing Strategy

To create any digital marketing strategy, it is essential to have a good understanding of what the channels do and who they can reach. It sounds simple, but I regularly see businesses relying on channels that represent a race to the bottom (in terms of price/margin) or pay more than once to convert a customer. […]

Marketing strategy

Three reasons to adopt an omnichannel, data-driven marketing strategy

Nobody likes to be sold. With the rise of ad blockers and consumer privacy concerns, the message couldn’t be clearer for marketers. Now is the time to focus on improving the relevance of marketing messages to customers. When a message is relevant, it doesn’t feel promotional. It’s just useful. This is where omnichannel marketing comes […]

Marketing strategy

Multichannel Marketing Strategy: Helping Medical Device Companies Personalize Campaigns by Analyzing Patient Behavior and Needs | Quantzig

LONDON–(BUSINESS WIRE)–Quantzig, a leading analytics consulting firm that provides custom analytics solutions, has announced the end of its article on the benefits of multi-channel marketing for medical device companies. Technology has empowered customers and provided them with much more control over their purchasing processes, making it increasingly difficult for Medical equipement companies to stay one […]

Marketing strategy

7 Channel Marketing Strategy Tips for Success in the 21st Century

When it comes to your channel marketing strategy, the days of relying solely on word of mouth are over. The rise of social media and sophisticated digital marketing platforms has rewritten the rules of channel marketing strategy, even for channel companies that still haven’t created a formal marketing plan. Increasingly, companies are shaping their […]

Marketing strategy

Omnichannel marketing strategy is the perfect way to improve customer experience

Opinions expressed by Entrepreneur the contributors are theirs. You are reading Entrepreneur India, an international franchise of Entrepreneur Media. A recent and renowned study found that customers who patronize a business both in-store and online have a 30% higher lifetime value than those who only buy through one channel. With conversion rates below 1 digit, […]