Marketing strategy

The best way to perfect your marketing strategy? Act like a chef

Andy ford (Andy Ford is Head of Marketing Science, Australia, Facebook and Mark Henning is Executive Director, Media and Digital, Kantar Australia) Building a brand today may be more complex than in the past, but opportunities abound for those who find the right recipe. In this collaboration, experts from Facebook and fact-based analysis firm Kantar […]

Marketing strategy

How to create a meaningful marketing strategy

Opinions expressed by Contractor the contributors are theirs. Most people don’t even know Red Bull is based in Austria. The energy drink company does such a remarkable job of marketing across the world by hosting extreme sports events, packaging and a global attitude that consumers think this is a local product that matches their interests […]

Marketing strategy

How B2C brands are realigning their digital marketing strategy for e-commerce

According to Nielsen India’s e-commerce consumer panel, there has been a rapid double increase in the average spending of online shoppers for various categories By Shreyansh Bhandari and Upesh Verma In this era of new normal where the traditional channels of all brands are challenged almost every day, most brands have quickly adapted and focused […]

Marketing strategy

5 compelling reasons why you should incorporate TitkTok into your marketing strategy

It’s not news that TikTok is now the most popular platform for creators. With a global presence in over 150 countries and over 1 billion monthly active users, TikTok offers plenty of opportunities for businesses. What started out as “social media for dancers” has evolved into a platform for entertainment and education. One of the […]