SEM versus SEO – Armorthane Marketing http://armorthanemarketing.com/ Fri, 17 Sep 2021 22:59:11 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://armorthanemarketing.com/wp-content/uploads/2021/05/cropped-icon-32x32.png SEM versus SEO – Armorthane Marketing http://armorthanemarketing.com/ 32 32 How do I find my Google ad? https://armorthanemarketing.com/how-do-i-find-my-google-ad/ https://armorthanemarketing.com/how-do-i-find-my-google-ad/#respond Tue, 10 Aug 2021 07:00:00 +0000 https://armorthanemarketing.com/how-do-i-find-my-google-ad/ Understanding Google Ads and Why You Might Not Find Yours Where You Expect I understand. You’ve invested money in Google ads (that’s a smart move!). And you see other Google ads from Internet users every time you browse the Internet. So how come you never see your own ad? This is a question we constantly […]]]>

Understanding Google Ads and Why You Might Not Find Yours Where You Expect

I understand. You’ve invested money in Google ads (that’s a smart move!). And you see other Google ads from Internet users every time you browse the Internet.

So how come you never see your own ad?

This is a question we constantly ask our customers. And there is a simple answer.

But first, to make yourself comfortable: do not worry. There is nothing wrong if your Google ad doesn’t show your own personal search results.

In fact, this is often what you should expect.

We’ll cover Google Ads and SEM (Search Engine Marketing) in more detail below.

But first, we asked our resident advertising expert, Daniel Simmons, to sort out the question once and for all: why can’t you see your own Google ads?

Understand Google ads (and why you can’t see yours)

Google ads can be used to build brand awareness, but they are often best used to sell or promote products or services, drive website traffic, or get mailing list subscriptions. When used in this way, they provide an easy-to-measure ROI, so you can understand how your ad money is working for you.

Ultimately, budget plays a big role in whether or not your own advertising runs. But first, let’s explore the two types of Google ads – search ads and display ads – because the type of ads you use can affect whether and when you see them personally.

Search advertisements

As the name suggests, Search Network ads are ads that appear when someone searches on Google. Let’s say you are a plumber in Kelowna. If someone searches for “plumber in Kelowna” on Google, your ad may appear in their search results.

As you would expect, these types of ads can be incredibly powerful as you make sure you appear in the foreground with people who are likely to be looking for your direct services.

The important thing to keep in mind, however, is that your ad will not appear. Everytime someone is researching your keywords. You are in fact in a bidding war with all the other companies that use similar keywords (and trust us: the competition is often stiff).

So if you have a small budget – say, less than $ 20 / day – then it can run out pretty quickly every day.

And that means depending on when you’re trying to find your ad, you can search after your ad spend for the day has been used up. In other words, it would be impossible for your ad to show to you.

This is made worse by your geographic settings. If you’re targeting a very specific location (like in a small town), you might see your ads even if you’re on a budget.

But if you are using a limited budget to target a large area, like all of North America, for example, your budget will likely be depleted before you have a chance to see your own ads on any given day.

It’s a numbers game. You don’t have to spend a lot on Google Ads to get results, especially when using smart SEM. But unless you’re spending a lot in a highly targeted region, the chances of seeing your own ad just aren’t there.

But do not worry. Again, if your campaign is set up right, the right people will always see and click. And that’s so much more important than stumbling across your own ad!

Show ads

Display ads work a little differently. These are images or videos that appear on websites on a Display Network, and you pay for 1,000 impressions.

You’re more likely to see your own display ads, again assuming your budget isn’t too small and your geo-targeting isn’t too important. But there is a caveat. These advertisements do not appear on all websites, but only on specific sites within that network.

So if you are on the “wrong” website, again, there is a 0% chance that your ad will show up.

Again, this is not the end of the world. Because, again, just because you don’t see your ad doesn’t mean potential customers aren’t seeing it.

How to see your ad in search results

By now you probably have the picture. Unless you have a big budget (in the range of $ 100 / day or more) and a small target region, chances are you won’t see your ads.

And it’s good.

Because not seeing your ad doesn’t mean it’s not performing well or getting results.

It is therefore much more important to see your announcement results than seeing your real ads “in the wild”. And you do this by checking your Google Analytics.

We make sure that all of our customers have access to their Google Analytics account. From this account, you can see where your ads are showing, on what devices, at what times, and at what rates. There is so much invaluable information that you can find on your account.

This is why Daniel is more than happy to spend time with his clients to help them understand their Google Analytics accounts. Because sometimes all of this invaluable information can lead to information overload. Many people just sign in to their Analytics account once, find it overwhelming, and “no” never sign in again.

This is why Daniel likes to take around an hour with clients to teach them how to understand what they are seeing in Google Analytics.

Why?

“Just like you have to understand your financial numbers as a business owner,” he says, “you have to understand your website analytics. They go hand in hand in understanding your business and where it is going.

Of course, we also provide our digital marketing clients with monthly analytical reports.

View your ad or see the results

Don’t fall into the trap of missing the forest for the trees.

Ultimately, it doesn’t matter if you see your Google ad.

It’s important if potential customers do. This is how Google ads help your business.

And that’s where an SEM expert like Daniel comes in.

SEM, or search engine marketing, helps increase conversations from paid Google ads by leveraging proven campaign management and optimization strategies. It is an essential tool in digital marketing. And that requires highly targeted keywords to determine the most profitable approach to getting qualified customers who are looking for exactly what you are offering.

Anyone can create a Google account and serve ads. Heck, you could probably set it up yourself.

google ads

Google Ads can dramatically improve your business, but only when you know how to use them.

But using Google ads correctly, to connect with the right people at the right time with the right message, requires complex know-how. Without this know-how, you are about to waste a lot of money.

At eVision Media, we will manage your Google AdWords account, targeting keywords and display campaigns that will drive conversions (purchases, leads, goals achieved) to your site.

Using a variety of research tools and techniques, we develop effective paid search campaigns focused on achieving your cost per sale or lead per lead goal. You will reach enthusiastic buyers who wouldn’t necessarily find you organically through search engine optimization techniques.

It is also important to note to potential US customers that working with us can offer big savings. When we create your Google Ads account, you can pay Google in Canadian funds. And since you can also pay us in Canadian dollars, that can lead to big savings over time.

Originally posted here.




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Digital marketing platforms: strengths and weaknesses https://armorthanemarketing.com/digital-marketing-platforms-strengths-and-weaknesses/ https://armorthanemarketing.com/digital-marketing-platforms-strengths-and-weaknesses/#respond Sun, 18 Jul 2021 17:37:34 +0000 https://armorthanemarketing.com/digital-marketing-platforms-strengths-and-weaknesses/ By Manick Bhan Every business faces the difficult challenge of determining where to best direct its digital marketing spend. Determining which platforms will be the most profitable for your business depends on your target audience, your budget, and how people find products and services like yours. But there are overall strengths and weaknesses for each […]]]>
showing the results table and the Work graph.

By Manick Bhan

Every business faces the difficult challenge of determining where to best direct its digital marketing spend. Determining which platforms will be the most profitable for your business depends on your target audience, your budget, and how people find products and services like yours.

But there are overall strengths and weaknesses for each of the major digital marketing platforms, and your brand should consider these before determining how and where you allocate your digital marketing budget.

Major advertising platforms like Google Ads and Facebook can help you jumpstart traffic and reach a wider audience, while organic SEO can drive conversions and revenue for the long term. Ideally, a smart digital strategy will leverage the strengths of each platform while avoiding common gaps.

For any advertiser, the ultimate goal is to improve return on advertising investment (ROAS) to the point where your digital marketing is profitable and scalable. When combined effectively, these three digital marketing platforms can help your business achieve this goal.

Strengths and weaknesses of the main digital marketing platforms

Google Ads: Harness the Power of Search Intent (But at a Price)

Unlike other forms of digital advertising, Google Ads allows advertisers to reach users at the precise moment they express their intention for something. This is search engine advertising’s greatest value proposition, and no other digital marketing platform can match it. The power of search intent targeting is why the average small business invests around $ 10,000 per month in Google Ads.

Comparing PPC vs. SEO, the most obvious distinction is that advertisers pay for clicks rather than gaining them organically. If advertisers make the most of Google Ads campaign metrics and optimize their ads and PPC landers for conversions, then Google Ads can be a profitable marketing engine that drives quality clicks at a cost per acquisition (CPA) that matches. to their budget.

So what are the main strengths of the Google Ads platform?

  • Reach out to users at the exact moment they express their intention for something
  • Position yourself immediately above your competition when it is unrealistic to do so organically
  • Use powerful Google campaign settings to optimize ads and bids

On the flip side, Google’s ad revenue has grown every year for the past decade. Why is that? The Google Ads model has enabled Google to become more competitive as more and more advertisers enter the market and want to gain market share and dominance. Therefore, every business should know that if their Google Ads campaigns aren’t optimized properly, they can get very expensive.

For these reasons, the main weaknesses of the Google Ads platform can be summarized as follows:

  • High cost per click across all industries (as well as click fraud)
  • Big brands that run unprofitable campaigns just to block their competition
  • When your advertising budget runs out, all your website traffic runs out

One thing I see that digital businesses constantly get it wrong is that they end up spending way too much money on Google Ads because they rely too much on Google Ads recommendations and don’t properly optimize their campaign settings and their bids. This is why it is extremely important to work with a qualified PPC manager so that you do not pay more per click than necessary (remember, Google wants to make money on your investment!).

More articles from AllBusiness.com:

Another common mistake is that some businesses put all of their eggs in the Google Ads basket. If your business is generating more revenue from paid search than from organic search, the time you stop paying for search ads is the time your traffic dries up.

Properly optimized Google Ads campaigns can be a great way to drive clicks, drive keyword traffic, and understand buyer intent. But to strengthen the long-term impact of your Google Ads investment, be sure to combine your efforts with other powerful digital platforms.

Facebook ads: target audiences with more granularity (and more competition)

Unlike Google Ads, Facebook users are not on the platform to search for products and services, but to connect with friends and family. This means that the buyer’s intention is significantly lower. However, users give Facebook so much personal information, giving digital advertisers the ability to target audiences with much more granularity than on any other digital advertising platform.

Facebook also requires users to have email and login to use the platform, while anyone with a web browser can use a free search engine like Google. For the most part, this eliminates the anonymity that makes click fraud and poor quality clicks more common with Google Ads.

Even as more and more companies direct their digital spend to Facebook, average CPCs with Facebook ads are still lower than those with Google ads. Since Facebook doesn’t target search intent, conversion rates are also lower. However, with so much lower CPCs, most advertisers end up paying a lower cost per conversion with their Facebook Ads than their Google Ads.

The main advantages of Facebook ads can be summarized as follows:

  • CPCs are lower on Facebook than on the Google Ads platform
  • Facebook platform eliminates anonymity, which means less click fraud
  • Advertisers have the option of submitting a creation, while search engine ads are only textual.
  • Advertisers can target users with much more granularity (e.g., by demographics, geographic location, interests, email addresses, pixel data, etc.)

Facebook ads have some weaknesses that digital marketers should pay attention to. They understand:

  • Lower conversion rates due to lower purchase intention
  • Brands compete with all advertisers on the platform, not just those in their industry
  • Certain times create CPM increases, such as the holiday shopping season, political elections, and video or mobile game launches
  • Facebook uses Pixel data to help your competition target your audience with more detail (Pro tip: never leave the Facebook Pixel on your website unless you actively use it!)

One of the best advantages of Facebook advertising is that, like Google Ads, it allows your business to reach a larger audience, but in my opinion it is a little easier to run profitable campaigns on the platform. Facebook form. A common mistake brands make with their digital marketing budget is that they don’t direct their spending enough to advertising on Facebook.

B2B and B2C brands in particular with a solid base of quality leads can re-engage their existing leads on the Facebook platform through personalized audience targeting. They can also generate similar leads through similar audiences.

For any brand with a tighter marketing budget that wants to reduce its ROAS, Facebook is a great platform to do so.

Organic SEO: Gain traffic in perpetuity (with a little patience and hard work)

With PPC platforms like Google and Facebook Ads, advertisers essentially “rent” website traffic. But with organic keyword rankings, brands own their website traffic in perpetuity. Working on SEO and building a brand through organic clicks is cheaper than paying for gambling, and the main benefit of SEO is that you get website traffic, but without the price.

Other strengths of organic SEO include:

  • Brands can generate long-term clicks and conversions, not just until their advertising budget is exhausted
  • Organic SEO is profitable and offers more room for error
  • Organic rankings not only drive clicks and revenue, they elevate your brand authority and expertise in your industry niche.

So what are the weaknesses of organic SEO?

  • It takes longer than PPC
  • You can’t immediately outperform your competition
  • A successful SEO strategy takes more time and resources

But SEO doesn’t always have to be slow. Organic SEO focuses on what search engines and users value in the long run. This means that even if the algorithms or CPCs change, the end goal does not change. In some industries, you may see the clicks start coming in just a few weeks.

The Ultimate Small Business Digital Marketing Toolkit

For any business, having a combination of Google Ads, Facebook advertising, and SEO is the ultimate digital marketing toolkit. Integrating organic and paid search is a great strategy, and I often like using PPC to quickly test the market hypothesis before high quality content optimization for the keywords that generated the best clicks in my PPC campaigns.

Overall, these three digital platforms provide incredible opportunities for brands to grow their market share and revenue. The key is to pair paid media with a solid foundation of organic SEO strategy. By leveraging the strengths of each platform, your business can keep clicks and conversions short and long term.

RELATED: 7 Effective Ways To Increase Engagement With Facebook Ads

About the Author

Posted by: Manick bhan

Manick Bhan is the Founder and CTO of LinkGraph, an award-winning SEO and digital marketing agency. Through his agency work, his enlightened leadership and his speaking engagements, he helps brands of all sizes develop their digital presence. You can follow it on @madmanick.

Company: LinkGraph
Website: www.linkgraph.io
Connect with me on Twitter and LinkedIn.



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Hemostatic bioadhesive gel loaded with snake extract crosslinked by visible light https://armorthanemarketing.com/hemostatic-bioadhesive-gel-loaded-with-snake-extract-crosslinked-by-visible-light/ https://armorthanemarketing.com/hemostatic-bioadhesive-gel-loaded-with-snake-extract-crosslinked-by-visible-light/#respond Wed, 14 Jul 2021 07:00:00 +0000 https://armorthanemarketing.com/hemostatic-bioadhesive-gel-loaded-with-snake-extract-crosslinked-by-visible-light/ The amount of HC to be incorporated into the HAD was chosen by monitoring the formation of fibrin (at 405 nm) in the platelet poor plasma (PPP) over time (Fig. 3, A and B). California2+ was used as a control because it plays an important role in blood clotting (47). The relative absorption of the […]]]>
The amount of HC to be incorporated into the HAD was chosen by monitoring the formation of fibrin (at 405 nm) in the platelet poor plasma (PPP) over time (Fig. 3, A and B). California2+ was used as a control because it plays an important role in blood clotting (47). The relative absorption of the plasma coagulation curve shows that with the increase in the concentration of HC from 0.25 to 2.0 mg / ml, the corresponding relative slope also increased. Since the slope did not change above 1.0 mg / ml HC concentration (Figure 3B), 1.0 mg / ml was chosen as the optimal dose of HC incorporated into the HAD. In Figure 3C, we also studied the release of HC from HAD by the potency relationship. During the first 3 minutes, 0.25 mg HC was released from 1 ml of HAD, and after 30 minutes the released HC reached 0.65 mg. The released HC was also bioactive to convert fibrinogen to fibrin. The haemostatic capacity of HAD was assessed by monitoring the clotting time of blood in contact with the hydrogel surface in a 96-well plate (Fig. 3D and film S1). Under normal conditions without any intervention, the blood will clot within 5 to 6 minutes (48, 49). As expected, the clotting time of the control group was 5.61 ± 0.51 min (Fig. 3, D and E). The HC and GelMA groups significantly reduced clotting times, with 3.74 ± 0.32 min and 2.13 ± 0.23 min, respectively. As a positive control, the clotting time with fibrin glue was 1.29 ± 0.13 min. HC accelerated coagulation by converting fibrinogen to fibrin, and the HAD group showed an unexpected decrease in clotting time to 0.76 ± 0.05 min. We have also studied the morphology of blood with different contact times by SEM. For the GelMA group, red blood cells (RBCs) began to aggregate on the surface of the adhesive, but there was no sign of fibrin formation at 1 min (Fig. 3F). A certain fibrin mesh was observed little after 2 and 3 min of contacts on the GelMA (Fig. 3, G and H). Compared to the GelMA group, the aggregation of red blood cells on HAD at 1 min was accompanied by a loose fibrin mesh (Fig. 3I). After 2 and 3 minutes of contact with the HAD, the density of the fibrin mesh covering the red blood cells increased (Fig. 3, J and K), indicating that the HAD accelerated the formation of the fibrin mesh. We also quantified the morphology of fibrin via the analysis of SEM images. California2+, GelMA and HC were used as controls. As shown in fig. S2, the average fibrin fiber size in Ca2+, HC, GelMA and HAD were 107.59, 142.50, 103.77 and 196.91 nm, respectively. The average fibrin mesh pore size for Ca2+, HC, GelMA and HAD were 266.52, 316.53, 392.45 and 223.88 nm, respectively. Fibrin incubated with Ca2+ has a similar fiber size of about 100 nm to GelMA, but the GelMA group generated less fibrin. The fibrin incubated with HAD was significantly thicker, indicating that the combination of HC and GelMA was a plus for fibrin generation. In SEM images of coagulation (Fig. 3, F to K), there was no clear sign of whole blood platelet aggregation in both the GelMA group and the HAD group. Therefore, platelet rich plasma (PRP) was prepared to study platelet interactions with HAD. The adsorption of platelets on the HAD is shown in fig. S3A, which demonstrated the strong adhesion of platelets to HAD. Activated platelets adhered to the surface of the ADH and fibrin was found (Fig. S3B). These results demonstrated that the rapid clot formation was attributed to the synergy between GelMA and HC, where activated platelets and red blood cells adhered to the adhesive, and the HC in HAD converted fibrinogen to fibrin. Collectively, these in vitro clot data showed that the HC in GelMA can dramatically reduce blood clotting time.


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At Wimbledon, one last day of rest and one last manic Monday https://armorthanemarketing.com/at-wimbledon-one-last-day-of-rest-and-one-last-manic-monday/ https://armorthanemarketing.com/at-wimbledon-one-last-day-of-rest-and-one-last-manic-monday/#respond Mon, 05 Jul 2021 04:01:08 +0000 https://armorthanemarketing.com/at-wimbledon-one-last-day-of-rest-and-one-last-manic-monday/ WIMBLEDON, England – Wimbledon ended the middle of the tournament for the last time on Sunday. The practice courts were busy, but as usual no supporters were allowed onto the pitch and no official matches were played despite the rare presence of the sun. The players roamed the grounds in peace and Taiwanese player Hsieh […]]]>


WIMBLEDON, England – Wimbledon ended the middle of the tournament for the last time on Sunday. The practice courts were busy, but as usual no supporters were allowed onto the pitch and no official matches were played despite the rare presence of the sun.

The players roamed the grounds in peace and Taiwanese player Hsieh Su-wei took photos on an empty Henman Hill.

So far, Wimbledon has been the only tour-level event with a scheduled rest day, although the rain has occasionally forced tournament organizers to cancel it.

Wimbledon dates back to 1877. The break is a holdover from the days when sport was not played on Sundays for religious reasons. Until 1982, the tournament ended on Saturday with the men’s singles final. But over the decades, rest Sunday has become, above all, a time for tournament players, officials, employees and neighbors to catch their collective breath.

Next year will bring change and the traditional calm of Sunday will give way to the hustle and bustle of a full day of competition as Wimbledon goes from 13 days to 14.

There are no more concerns about the playability of the center court with the extra day, according to Alexandra Willis, spokeswoman for the All England Club.

“We just felt like the tradition of not playing on Sundays had run its course,” said Willis. “If we were confident that center court would be able to handle an extra day’s play, why wouldn’t we open it up so everyone available on the weekend had another chance to watch and engage with Wimbledon and come to Wimbledon?

That’s a good question, and if tradition has its charms and allows all players at least a full day to savor the completion of qualifying for week two, a majority of fans are unlikely to miss it.

I did two informal social media polls: the first in April after the initial announcement of the change and the second on Sunday. In April, 74% of 2,162 respondents approved the move. On Sunday, more than 69% of the 2,000 first respondents approved.

This matches the All England Club’s research, and it is suspected that broadcasters would all agree. Why disappear from Wimbledon on a day when viewers in most parts of the world have a day off?

“They were thrilled,” Willis said of the broadcasters. “But to be very clear, it was our initiative, not theirs.”

The move will increase tournament revenue, but Willis said the main motivation is to increase its reach.

“Our modeling shows that this will give us about a 10% increase in audience figures,” she said.

The players, some of whom are enjoying the break, seem to agree. Tour officials and many players were upset when the French Open unilaterally kicked off a 15th day of play in 2006. But the move extended the duration of the tournament and impinged on other events. Wimbledon will move to its existing window.

“Everyone wants more days,” said Roger Federer, eight-time Wimbledon singles champion. “Look, more days means more income, more options, more of this and that. I understand. I don’t think they did it just because of the income. I think they just think it’s okay with time, too.

There will be a ripple effect in this so-called Manic Monday, the day normally reserved for the entire fourth round of men’s and women’s singles matches, will become considerably less manic.

It is perhaps a better concept than a reality. With all of these meaningful games competing for attention on all these different terrains, it’s a bit like collecting seashells with the tide rapidly rising.

From next year, the fourth round will be split between Sunday and Monday, aligning Wimbledon with the other three Grand Slam tournaments.

“We think this will help Monday and actually increase the audience,” Willis said. “Manic Monday, while loved by a lot of people, is actually incredibly difficult to follow, and if you think about the challenge of programming that day and covering that day, our media partners have often told us:” It’s too much tennis, and we can’t give it proper attention.

But there will still be a Manic Monday, and the weather forecast looked more promising than it has been for much of this tournament played in soggy, overcast conditions.

It might help players maintain themselves after all of the first week’s slips and falls. Even the flowing federer had fallen several times, but Wimbledon officials continued to insist that they prepare the grass as usual, mowing it to a height of 8 millimeters, and expressed their faith in the integrity of the surface.

“Obviously it wasn’t played the way it normally would be last year,” said Willis, referring to the cancellation of Wimbledon in 2020. “It was played out a bit by some of the members, but the team renovated the pitch in exactly the same way, so it’s new grass.

Of the 16 remaining men, only Federer and world No.1 Novak Djokovic won a singles title at Wimbledon.

Of the 16 women, only Angelique Kerber won the tournament, and none of the other contenders even made it past the quarter-finals.

While Djokovic remained the big favorite for the men’s title, the women’s draw again seemed particularly open. For the first time in the Open era, two wild cards have reached the round of 16 – Liudmila Samsonova of Russia and Emma Raducanu, an 18-year-old ranked 338th Briton who is making her first appearance in a round-level event.

Five of Monday’s eight clashes are debutants, and no clash has been played more than twice. This is a sign of the attrition of women’s tennis. But if there were only five of the top 16 seeds left, part of that was because the seeds don’t reflect the players’ current form at this point, with the standings partially frozen due to the pandemic.

The live points race throughout the season seems a better indication of reality, and the top four players – Ashleigh Barty, Barbora Krejcikova, Aryna Sabalenka and Iga Swiatek – are still on the hunt.

There are two Americans left, Madison Keys and Coco Gauff, 17, who will face Kerber on center court in one of the best clashes on Monday. Others have drawn attention, including 21st-seeded Swiatek against Ons Jabeur, Sabalenka against 18th-seeded Elena Rybakina, and Barty against Krejcikova, who is on a 15-game winning streak and has just won the French Open.

On the men’s side, Sebastian Korda, an unranked American who is playing his first Wimbledon, will celebrate his 21st birthday by facing the 25th seed, Russia’s Karen Khachanov.

Of the 16 men, only Djokovic, Federer and Roberto Bautista Agut made it past the fourth round at Wimbledon. Bautista lost to Djokovic in the 2019 semi-final before Djokovic rallied to defeat Federer in the final after saving two match points.

A rematch isn’t ruled out, but Federer, at 39, will likely have to beat three seeds to reach another final. The first of them is No.23 Lorenzo Sonego, a dynamic and demonstrative Italian with a lot of flair who will be as rested as Federer and everyone else on the pitch after the last Wimbledon fallow on Sunday.

Ben rothenberg contributed reports.



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A column by Nandini Raman, exercise counselor and trainer, to answer questions about careers https://armorthanemarketing.com/a-column-by-nandini-raman-exercise-counselor-and-trainer-to-answer-questions-about-careers/ https://armorthanemarketing.com/a-column-by-nandini-raman-exercise-counselor-and-trainer-to-answer-questions-about-careers/#respond Sat, 26 Jun 2021 07:00:00 +0000 https://armorthanemarketing.com/a-column-by-nandini-raman-exercise-counselor-and-trainer-to-answer-questions-about-careers/ Not sure about your career options? Lack of self-confidence ? This Q&A column from Nandini Raman, Exercise Counselor and Trainer, can help you I am a 24-year-old zoology graduate (completed in 2018). I have tried taking the exams for a government job (SSC and Railways) but am extremely frustrated with the process. I am thinking […]]]>

Not sure about your career options? Lack of self-confidence ? This Q&A column from Nandini Raman, Exercise Counselor and Trainer, can help you

I am a 24-year-old zoology graduate (completed in 2018). I have tried taking the exams for a government job (SSC and Railways) but am extremely frustrated with the process. I am thinking of taking a digital marketing course to make money until I clear them. Is it a good move? – Sneha Ojha

Dear Sneha,

I can understand your frustration. What makes this exam so difficult for you? Keep in mind that what may seem like a good shot can completely derail you!

The reach of digital marketing is high today. Many companies hire skilled specialists to take their businesses to the next level. However, you need to educate yourself, specialize, and equip yourself with prerequisite course certifications before you can land a lucrative job. Some of the best digital marketing jobs available today are Virtual Reality Developer, SEO & SEM Specialist, User Experience Designer, Data Analysts, Email Marketing Specialist, Internet Marketer, Bot Developer, Specialist of social media marketing. So, assess if you are taking a break or considering changing fields and make an informed choice!

I’m 17 and got only 62% in Class 12 Board (PCMB). I have no interest in pursuing a degree in other subjects. I want to prepare for the UPSC exams. Can we opt for IGNOU’s BAG program? Will this be valid for the UPSC? – Shobhit Bansal

Dear Shobhit,

Yes, of course you can opt for the BAG program. IGNOU is an open central university, created by an act of Parliament in 1985, recognized by the government. All IGNOU degrees and diplomas are valid for UPSC and other juries.

I am in the second year of Bachelor of Medicine and Medicinal Surgery Siddha. The course lasts 5.5 years and the program is heavy. I also want a job in the central government related to my field. But I don’t know if I should take a distance course now or a postgraduate course later. – G. Avira

Dear Avira,

I understand that the course is long and wide but does not cover anything else for the moment. Do this course justice and finish it well first. You will still have time to take a full-time postgraduate course later on. Hang in there and savor the journey!

I was licensed by B.Tech (ECE) in 2018 and tried to clear the UPSC CSE after that but didn’t. I am now working for a parent’s start-up as an unpaid intern. The job is coding for which I have no previous experience. I am easily distracted and very confused as to whether to do this full time or look for something else. Help me please. – Tushar

Dear Tushar,

Why are you working as an unpaid intern? Is there something about the start-up that you are passionate about; that you can focus on and make a career out of? Doesn’t that sound like me? What do you want to do for a living? You have a B.Tech in ECE, so focus on getting a job with those credentials. Spend time with a good guidance counselor to understand what you would like to do next, both academically and professionally. This will help you find your direction.

Disclaimer: This column provides advice, guidance and suggestions on education and careers. It is the voice of a practicing guidance counselor.

The writer is an exercise counselor and trainer. Send your questions to eduplus.thehindu@gmail.com with the subject line “Off the edge”.


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Advance Your Online Presence: Strategies and Tactics https://armorthanemarketing.com/advance-your-online-presence-strategies-and-tactics/ https://armorthanemarketing.com/advance-your-online-presence-strategies-and-tactics/#respond Tue, 08 Jun 2021 07:00:00 +0000 https://armorthanemarketing.com/advance-your-online-presence-strategies-and-tactics/ It’s almost impossible to think of running a business, even a small one, without a massive online presence. But how can you achieve this without paying a ton of money or spending every moment implementing a digital strategy? You can develop your online presence with the help of an agency specializing in digital marketing. I […]]]>


It’s almost impossible to think of running a business, even a small one, without a massive online presence. But how can you achieve this without paying a ton of money or spending every moment implementing a digital strategy? You can develop your online presence with the help of an agency specializing in digital marketing. I know it sounds expensive, but you can actually save money in the long run as you can see in the graph below. Hiring an agency also means that you can focus all of your attention on growing and operating your business and leave your marketing to the experts.

Image courtesy of Alfredo Media

Why hiring a digital marketing agency makes sense

These days, marketing agency services are in high demand. A growing number of businesses recognize that they need experts with the right digital skills to drive their online presence and help them succeed. Much of the increase in demand comes from the fact that there is an abundance of different strategies, techniques, and technologies required for your online presence to be fully effective. You need professionals with the right experience and the right skills to determine the best marketing tactics for your specific business. They also need to know how to effectively deploy these strategies and tactics to achieve the goals set for your campaigns and help your business succeed.

Key elements to manage your online presence

Perhaps the following list of things needed to boost your online presence can more effectively demonstrate why hiring an agency is the right decision. To manage your online presence, you need:

  • A website, and don’t be fooled into thinking that you can create one yourself from Squarespace or Wix. These websites do not offer good SEO (search engine optimization) make you invisible to anyone, unless they have your business name These plug-and-play websites are also not as easy to develop as advertised and most owners find they still need to engage a professional to create an attractive website even with these tools. Most consumers won’t trust a company who doesn’t have a good website.
  • Social media
  • Content Marketing – Consistently producing high-value content on your website and social media is essential for marketing success in today’s digital world.
  • Email marketing or other tools, like remarketing, to reach visitors once they leave your website.
  • Analytics and the skills to analyze your key indicators
  • and more

If you want or still need to develop these necessary elements for manage your online presence yourself or use an employee for this purpose, I wrote a complete guide to help you with whatever you need. If you choose to use an agency, here is a price list from 2019.

costs of hiring a digital agency

Image courtesy of Creed

Integration into your marketing efforts

In addition, you must integrate all your marketing strategies with each other to ensure the best possible results. Without a consistent branding effort, your campaigns seem disjointed and don’t convey the desired branding image. For example, consider the mishmash of auto ads you commonly see. The brand’s message is smooth, professional and conveys a specific image, while the local dealer message is unprofessional, poorly executed and confuses the potential buyer about the brand. The last thing you want to do is invest a substantial amount of money in marketing departments to find them ineffective or for the company to use black-hat techniques that are inevitably detected, severely damaging the business. image of your company.

For this reason, you need to do a little research and explore some of the most effective online marketing strategies and tactics, how to implement these tactics in a modern way (for example, sliders that were once common on websites, now look old-fashioned and you should avoid using them), how to communicate with your target market, and what digital options might work best to motivate your market. Armed with this information, you can now establish a clear message and implement it in all your digital efforts, such as your website and social media.

You need social media

Today, social media marketing is essential for all businesses. However, do not plan to establish yourself on as many platforms as possible unless you are running a business with vast resources as it takes time and effort to drive your online presence on each platform. . The marketing agency you use can help you determine your target consumer and build a character. Then you need to go for social media platforms that claim a similar market. Check out the image below for information on the age group attracted to each of the major platforms, as of 2014. Obviously we now have some new platforms, such as TikTok, but that gives you a starting point.

manage your online presence

Image courtesy of IWD

For example, Pinterest is an image publishing platform and its users are predominantly women. If that fits your business and its brand, you can use Pinterest as one of your social media platforms. Facebook is probably the only social media site recommended for all businesses. Twitter is great for personal and entrepreneurial branding, while Instagram reaches out to a certain group of younger, fashion-conscious consumers. TikTok has one of the youngest demographics of any social platform.

Content Marketing

Another strategy that is dominating the digital world today is content marketing. Content marketing is about designing innovative, engaging, informative, and enjoyable content that your target market sees as valuable in a consistent way. Not only is content marketing imperative for good SEO, it also establishes you as an expert in your field. Content marketing, done right, engages your market and drives them to make a purchase.

Content marketing is an indirect form of marketing that takes a lot of time and skill to function well. You build your brand identity, but you also give the consumer knowledge in the hope that they will then use that knowledge to buy from your business.

Gone are the days when online content simply meant stuffing in as many keywords as possible. Google is savvy of these tactics and your site ranks lower if you use this form of black hat SEO. Instead, you need valuable content that attracts backlinks, gets shared on social platforms, and achieves your goal of driving visitors down the funnel to buy. Below, you can see how your content should match up with where visitors are along their journey.

content marketing through the funnel

Other ways to boost your online presence

Without a doubt, email marketing is one of the most effective methods of increasing traffic and conversions. Online marketing is also getting a lot more personal these days, so don’t send generic emails, but use segmented lists to send appropriate emails to different segments. From the in-store shopping experience to sending emails to your consumers, a personalized touch can make a huge difference.

Analytics is another key part of boosting your online presence as it provides insights to optimize performance. Marketers use data for everything from fine-tuning your content marketing, to optimizing your email marketing campaigns, to recommending products to visitors based on past purchases. The use of data is extremely efficient and becomes more and more sophisticated (and critical) every year.

Conclusion

The strategies mentioned only scratch the surface of what’s available to you, which is why you need a marketing agency that can provide you with a tailored strategy. This is the only way to get maximum results.






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How SMEs can build a marketing machine https://armorthanemarketing.com/how-smes-can-build-a-marketing-machine/ https://armorthanemarketing.com/how-smes-can-build-a-marketing-machine/#respond Thu, 03 Jun 2021 01:05:08 +0000 https://armorthanemarketing.com/how-smes-can-build-a-marketing-machine/ Outsourced marketing can provide structure, automation, flexibility and room for growth for SMEs. Shane Fugazy is Vice President of Sales and Strategic Partnerships at Innovative Business Solutions. Shane oversees Innovative’s sales teams and is responsible for business development, strategic relationships and partner experience. Shane spent over a decade at Comcast Business before joining Innovative to […]]]>


Outsourced marketing can provide structure, automation, flexibility and room for growth for SMEs.

Shane Fugazy is Vice President of Sales and Strategic Partnerships at Innovative Business Solutions.

Shane oversees Innovative’s sales teams and is responsible for business development, strategic relationships and partner experience. Shane spent over a decade at Comcast Business before joining Innovative to help solve telecommunications challenges from an agent’s perspective. In this article in our SME Marketing Blog Series, Shane shares his thoughts on building a marketing machine in an SME.

Tell us a bit about your marketing team. Do you have a dedicated staff?

We currently use outsourced staff. For about five years we have been using an outsourced marketing company. They were able to help us define our brand and give us brand recognition in the market. What we’ve recognized this year is that it’s time to bring the marketing resources in-house as well as outsourced. We supplemented our outsourced marketing with internal resources, but taking sales resources and turning them into marketing agents. And that’s just not the right way to do it.

Our vision is to have a member of our team as a Marketing Director, and we have an open request for a Marketing Associate. Where we find that we are most successful, quite frankly, is in managing the day-to-day in-house execution marketing tasks like newsletter and content creation.

We will continue to leverage the outsourced company for vision and strategy and execute this internally. Our best ideas come when Jed Kenzy, one of our Managing Partners and Founder, collaborates with our marketing firm. Together, they are brilliant marketers.

For other partners reading this and thinking of an outsourced marketing team versus an in-house team, where do you think the tipping point was when it was time to change?

I would say it depends on the growth and size of the organization. We have added nine new people since the start of COVID-19. In years past, we didn’t have enough work to hire a dedicated resource. Quite frankly, we’ve lost some resources because of this in the past. We would hire someone and we just wouldn’t have enough work for them. No one wants to be bored at work.

For smaller partners or who are just starting out in marketing, I highly recommend using an agency. They bring such a wealth of knowledge, ideas and expertise, including content creation, design, creative writing, SEO, and analysis on SEM – truly a complete strategic vision. Specifically, an agency that knows the indirect channel and understands your business is best. For businesses that are new to marketing, the cost is reasonable. It’s usually less than a full-time employee, and you get a full team of experts in their fields rather than just one employee.



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Art-E Mediatech Wins Social Media Mandate for Flipkart Seller Hub, Marketing & Advertising News, AND BrandEquity https://armorthanemarketing.com/art-e-mediatech-wins-social-media-mandate-for-flipkart-seller-hub-marketing-advertising-news-and-brandequity/ https://armorthanemarketing.com/art-e-mediatech-wins-social-media-mandate-for-flipkart-seller-hub-marketing-advertising-news-and-brandequity/#respond Mon, 31 May 2021 06:35:52 +0000 https://armorthanemarketing.com/art-e-mediatech-wins-social-media-mandate-for-flipkart-seller-hub-marketing-advertising-news-and-brandequity/ Art-E Mediatech Wins Social Media Mandate for Flipkart Seller Hub Flipkart Seller Hub has entrusted its digital mandate to Art-E Mediatech, a first digital agency. The allocation of the account followed a selection process with several agencies offering the account. It will now be managed by the Noida office of Art-E Mediatech. Art-E Mediatech will […]]]>


Art-E Mediatech Wins Social Media Mandate for Flipkart Seller Hub

Flipkart Seller Hub has entrusted its digital mandate to Art-E Mediatech, a first digital agency. The allocation of the account followed a selection process with several agencies offering the account. It will now be managed by the Noida office of Art-E Mediatech.

Art-E Mediatech will now partner with Flipkart in formulating digital marketing strategies and providing services for their Seller Hub business. This will involve the planning and execution of digital marketing strategies which encompass social media strategies, cross communication strategies, marketing strategies as well as influencer management for this large portfolio targeted towards the seller community.

Anshul Sehgal, Head of Marketing – Flipkart Marketplace, said: “As a local market platform, Flipkart is focused and focused on promoting the country’s local MSME industry, digitizing and transforming their commercial journey. Enabling MSMEs and small traders to improve the efficiency of their operations with a strong market presence; E-commerce allows these businesses to create more livelihood opportunities. Therefore, it becomes essential for us to communicate the same thing in a clear, creative and concise manner. We found Art-E Mediatech’s work engaging and respecting these parameters. Their knowledge and branding approach will help us bring the creativity needed to leverage our already strong digital presence. “

Rohit Sakunia, Co-Founder and Commercial Director of Art-E Mediatech, said: “In recent years, the digital world has grown by leaps and bounds. It’s no surprise that all companies are turning to this platform. form to communicate with their target audience. As an agency, we believe in results-driven strategies that not only connect brands to their audience, but also transform lives. We are happy to have found the perfect partner in Flipkart, on our journey to transforming lives through digital experience. ”

While the execution and tactical advantage of using digital media is undeniable, losing sight of the socio-cultural background can lead to sub-optimal results …



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Create an amazing digital presence and why you need it https://armorthanemarketing.com/create-an-amazing-digital-presence-and-why-you-need-it/ https://armorthanemarketing.com/create-an-amazing-digital-presence-and-why-you-need-it/#respond Fri, 21 May 2021 07:00:00 +0000 https://armorthanemarketing.com/create-an-amazing-digital-presence-and-why-you-need-it/ Do you have a business with a physical location and feel like you are doing very well without a digital presence? Well, you are wrong. An amazing digital presence promotes your business and sends your customers to you, whether you operate a digital store or a store in the physical world. Maybe you recognize the […]]]>


Do you have a business with a physical location and feel like you are doing very well without a digital presence? Well, you are wrong. An amazing digital presence promotes your business and sends your customers to you, whether you operate a digital store or a store in the physical world. Maybe you recognize the value of an online presence because you want to take your traditional business dynamic and take it to the next level using modern technology and smart marketing strategies? No matter where you are in making an online decision, the first step is to create an amazing digital presence for your business.

To get started, look at the data showing the growth in digital marketing spend versus traditional advertising spend and you will see the vast increase in digital spending. Most of this additional expense comes from lower budgets for traditional advertising. And, if you think all those companies that are transforming their marketing strategies to digital are wrong, you are kidding yourself.

Image courtesy of Web Strategies, Inc

Today we will achieve two goals. First, we’ll explain why you need an amazing online presence. Next, we’ll show some strategies for creating an amazing online presence for those of you who are new to these strategies.

Why you need an incredible digital presence

There are many benefits to having a website that you can use to advertise your business and reach more customers who otherwise could never get into your physical location.

Consumers today spend a tremendous amount of time online; whether it’s surfing the internet for solutions, interacting on social platforms, reading and sending emails, using messaging apps like Whatsapp or watching videos in streaming. During Covid, the time spent online increased dramatically, but online activity grew quite rapidly even before the pandemic. Consumers accustomed to the convenience and options available online are likely not to revert to previous levels of online activity once restrictions are reduced.

time spent on digital platforms

Time spent on social networks. Image courtesy of Intelligent information

With that said, here are a few more reasons why your business benefits tremendously from a website, social media pages, and other digital strategies.

Exposure

With a physical location, you only have a limited number of potential customers who could come through your doors; people in your immediate area. Whether you use a large sign outside of your location or an advertisement in the local newspaper, your physical advertisement suffers from limited reach as well. But, when you bring your business online, you can reach a lot more people, including travelers in your area, residents who live nearby but never walk past your store, and even serve as a reminder to people who have you. already visited. Suddenly the whole world can access your services and see what you are doing. Within seconds, your business’s exposure has increased exponentially, and you can now reach consumers who never pass through your storefront.

Additionally, as we learn during the pandemic, businesses need to expand their online offerings beyond their physical store. With an incredible digital presence, consumers not only find you more easily, but now you have tools to motivate them to visit your business. You can also offer products online through e-commerce or offer online services. For example, training and courses have moved online to reach a wider audience for these services.

Marketing

As mentioned above, your marketing efforts can influence many more customers than ever with an incredible digital presence. Now that you’ve entered the modern era of marketing, you can now take advantage of various strategies to reach the optimal number of users and make the target market the right one. Use digital marketing tactics such as SEO, paid social media marketing, email marketing, and content marketing, you can dramatically increase performance. For example, email marketing can produce an ROI (return on investment) of up to 4400%.

Digital marketing tactics are very effective solutions to incorporate into your overall marketing campaign and are designed to rank your website higher on Google, advertise on your target market’s social media feeds, and ultimately , dramatically increase your sales. Not only are digital marketing tactics effective, they are also much cheaper than traditional advertising because you can laser focus your efforts on the target market most likely to make a purchase.

24/7 availability

You no longer have restrictions on hours of operation with an incredible digital presence like you do with a physical location. Now you have platforms accessible to the public 24 hours a day, 7 days a week, every day of the year. No more vacation or time off. You don’t even need a bigger staff to handle your online marketing efforts, unless you are shipping a physical product.

An incredible digital presence allows potential customers to reach you any time of the day or night, driving consistent sales even while you are asleep. But your online efforts aren’t limited to sales. Your digital marketing activities are aimed at motivating purchases, answering questions and even solving customer problems. Using a chatbot, you do not need staff available for these interactions with customers.

Your website should be easy to navigate and respond quickly, providing the user with a positive experience. You can also consult the API definition and how it can benefit your website and business.

Create an incredible digital presence

Obtaining these benefits is not easy, fast or free. Here’s what you need to grow your digital efforts.

A website

A website is your digital home, so it’s not optional. If you have the money, hire a skilled website developer to build your website, paying special attention to ease of navigation, design elements such as branding, and creating content to match. your customer journey (see below).

digital marketing experts

Image courtesy of SEO website design

If you don’t have money, you can create a decent website you and I have even put together a step-by-step ebook to get you started.

As mentioned earlier, email marketing produces a higher ROI. Therefore, integrate your email strategy with your website by including subscription forms in prominent places. Also include things like ecommerce, customer service, and blogging in your website as a blog boosts your SEO to help people find you online.

To strengthen your physical presence, use Google My business to increase the visibility of your website when people search for a business in their area. Below you see the results of a search for medical practices in my area.

local SEO

Social media

Of course, building an amazing digital presence requires more than a website. Social media is a great tool for building engagement with potential buyers that amplifies your posts to reach new potential buyers. The key to a good social media strategy is knowing where your target market is online, what they like to do there, and how to reach them. Once you have answers to these questions, you can work out which platforms to focus on because you can’t always afford the time and money to engage on all social platforms. For example, an author friend of mine finds TikTok particularly useful for selling books, while a business client finds LinkedIn to be the best performer. Determining which platforms to use also determines what type of content you need. So, Instagram requires visual images, while Twitter requires short text messages, while both need hashtags to be effective. But, the use of hashtags on Facebook is not common, so anytime a user sees hashtags they know the business was sloppy and just shared their Instagram post on Facebook.

impressive digital presence

Creating valuable content on a consistent basis improves engagement. This means you need to post 1 or more posts per day (eg Twitter works best with 7-10 posts / day) and use all of those posts to strain your products run out very quickly. So, try to create value with your posts by sharing content that is interesting, humorous, insightful, entertaining, or informative to users.

Email advertising

We have already talked about collecting subscribers on your website. You can also collect it from webinars, face-to-face meetings, and other activities where you interact with consumers. Just be aware that you can no longer purchase subscribers as this violates US and EU laws.

Once you have subscribers, you need to send email messages on a schedule. You will likely need to do some testing to determine the optimal sending schedule, as every audience is different. You also need to determine the content of the message and most importantly the subject line as they determine the success of your email marketing campaign.

Conclusion

Your business has likely faced a number of challenges since the start of the Covid-19 pandemic. Give it the breakthrough it needs to skyrocket in sales and achieve a level of success that you never thought possible with all the online tools at your disposal. After all, if you’ve made it through nationwide lockdowns with a business still in operation, you deserve to see your business explode!






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How to improve SEO with user experience factors https://armorthanemarketing.com/how-to-improve-seo-with-user-experience-factors/ https://armorthanemarketing.com/how-to-improve-seo-with-user-experience-factors/#respond Sat, 15 May 2021 07:00:00 +0000 https://armorthanemarketing.com/how-to-improve-seo-with-user-experience-factors/ Google’s algorithm has systematically taken user experience into account. For example, Google doesn’t rank directories because sending users from a 10-link page to a 20-link page is a bad user experience. Thinking in terms of user experience can help with SEO, as the resulting strategies tend to align with how Google ranks websites. Here are […]]]>

Google’s algorithm has systematically taken user experience into account. For example, Google doesn’t rank directories because sending users from a 10-link page to a 20-link page is a bad user experience.

Thinking in terms of user experience can help with SEO, as the resulting strategies tend to align with how Google ranks websites.

Here are some specific ways to improve your SEO performance with UX factors including natural language processing, content creation, website design, and more.

Natural language processing

Google’s recent technological breakthroughs such as RankBrain and BERT are designed to help Google better understand what people expect to see when they type in a search query. They also help Google understand what web pages mean.

One example is a loophole in their algorithm that was recently fixed. Google recently introduced its Passages algorithm that allows them to direct searchers directly to a relevant section of a long web page with the answer.

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Prior to this update, Google was unable to properly rank long web pages.

This is an example of Google using machine learning to provide better answers based on the topic of a webpage. This is a big step forward from sending users to web pages that contain the keywords of a search query.

Google understands web pages in order to match content as a response to a search query that asks a question.

It’s not about matching questions to keywords. Google matches questions to answers.

Content creation for the user experience

This has a profound impact on how web content is planned, with the emphasis shifting from creating content around keywords to creating content for users.

This is an example of imposing a user experience perspective on the content creation process.

You have to ask yourself, “What does a site visitor want from this page?” What are they trying to accomplish? What do they aspire to?

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Literally ask these questions and the answers become your content. This will then correspond to how Google understands web pages and categorizes those pages.

Of course, it’s important to look at the top one to three positions in the search results first and read the content to determine which question these pages answer.

Once you’ve found a pattern, you can start to understand what people mean when they type a particular search query. Once you know this, you can begin the content writing process.

Writing content that extracts the meaning of the top ten to the top thirty of search results will result in irrelevant analysis as there will be too many mixed search intents.

Analyzing the top ten with subsequent segmentation of positions by search intent is a better way to understand what users mean when they type a search query.

Do not try to imitate the words on the search results. Remember, Google only ranks the best of what it thinks satisfies a query.

By copying the keywords used in a top webpage, you are missing out on the opportunity to find a better way to answer a search query.

Old method:
Find the top ranked sites to extract keywords and write content with those keywords.

New way:
Look for the top ranked sites to understand the latent question being asked and then provide a better answer.

What is the best answer

The best answer is the one that says and shows the user how, why, what or when to search.

Sometimes that means creating personalized images to illustrate your message. Sometimes that means communicating the message with a graphic that gives a visual presentation of the data.

Use your imagination and ask yourself: How can I make this message clearer for people visiting my site?

It’s the process of creating content with the user experience in mind.

Web page experience

Google is introducing a little ranking boost for pages that can pass their Core Vitals test. Core Web Vitals (CWV) measures the user experience of a site visitor.

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In an ideal world, most publishers would already optimize web pages for a fast user experience.

But in the real world, publishers are limited by the bloated content management systems available to them.

Delivering a fast user experience also requires more than a fast server. The page speed bottleneck occurs on the visitor’s side of the site where they download your page to a mobile phone through a 4G wireless network with limited bandwidth.

Creating a site with a fast download is good for users and better for publishers. More conversions, more pageviews, and more revenue happen when a website optimizes its webpages for speed.

What can you do to create a better user experience on the page?

The first thing to do is visit your own site and read your articles in one sitting.

Then ask yourself if you feel like clicking to find out more. If there is a feeling of fatigue, there are reasons for it and they are all related to the user experience.

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How to create a better webpage experience

  • Divide your content into smaller paragraphs.
  • Use meaningful title tags (accurately describe the content that follows).
  • Use bullets and ordered lists.
  • Use more pictures that illustrate what you are trying to say.
  • Choose images that are inherently light (light shades, fewer colors, less micro-details like gravel or leaves).
  • Optimize your images.
  • Replace images that cannot be scaled down to less than 50KB (or at least no more than 100KB).
  • Don’t demand a minimum number of words from your writers.
  • Write content that provides helpful answers.
  • Use graphics.
  • Test your pages on different mobile devices.
  • Minimize CSS and JavaScript, especially third-party scripts.
  • Remove CSS and JavaScript that provide functionality for things like sliders and contact forms when those features are not on the page.
  • If possible, reconsider using sliders.
  • Consider using fonts that are already on visitors’ computers or just update your font to sans-serif.
  • Run your URLs through the PageSpeed ​​Insights tool and follow the improvement instructions.

Recognize and reflect your site visitors

Always look for the opportunity to reflect your customer and site visitor in the images you use.

Be diverse in your choice of image. If your visitors tend to be older and middle-aged, use images that reflect those users.

Don’t make the mistake of mirroring yourself or those in your culture bubble. Make your web pages welcoming to every segment of the company that needs your information.

People tend to see themselves in the images you use and it makes them comfortable to see themselves or people like them reflected in the images used in your webpage (if it is appropriate to use images of people !).

How does user experience impact SEO?

Google tends to rank sites relevant to user queries.

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Google also tends to rank popular web pages that users expect to see because the goal is to keep users happy.

Creating a site that is frictionless and that people love is one of the fundamental ways to gain popularity with users. When people share on a site, what they really share is their experience with that site.

And these are the types of pages that people tend to feel enthusiastic enough to tell their friends about, link to, and recommend. Sites that rank well naturally are the kind of sites that users feel enthusiastic enough to link to and recommend.

Creating a positive user experience is one of the building blocks of creating good search performance.

Whether it’s attracting links, increasing page views, improving conversion rates and revenue, a site can’t lose by focusing on user experience.


Image credits

Featured Image: Paulo Bobita


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