Marketing research

Changes in industry marketing, payme search

About the study: This analysis found that the COVID-19 pandemic was associated with changes in the direction of payments from pharmaceutical and medical device companies to physicians and research teaching hospitals and an immediate and sustained decline in payments. for marketing. Research payments have remained stable during the pandemic despite widespread suspensions of clinical trials, which may reflect clinical trial adaptations including virtual study visits and remote outcome measurement.

Authors: Timothy S. Anderson, MD, MAS, of Harvard Medical School in Boston, is the corresponding author.

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Editor’s note: Please see the article for more information, including other authors, author contributions and affiliations, conflicts of interest and financial disclosures, and funding and support.

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