Marketing research

Changes in industry marketing, payme search

About the study: This analysis found that the COVID-19 pandemic was associated with changes in the direction of payments from pharmaceutical and medical device companies to physicians and research teaching hospitals and an immediate and sustained decline in payments. for marketing. Research payments have remained stable during the pandemic despite widespread suspensions of clinical trials, which may reflect clinical trial adaptations including virtual study visits and remote outcome measurement.

Authors: Timothy S. Anderson, MD, MAS, of Harvard Medical School in Boston, is the corresponding author.

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(doi:10.1001/jamahealthforum.2022.3342)

Editor’s note: Please see the article for more information, including other authors, author contributions and affiliations, conflicts of interest and financial disclosures, and funding and support.

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About JAMA Health Forum: JAMA Health Forum has evolved from an information channel to an open-access, peer-reviewed, international journal that discusses health policy and strategy affecting medicine, health and healthcare. The journal publishes original research, evidence-based reports and opinions on national and global health policy; innovative approaches to health care delivery; and health care economics, access, quality, safety, equity and reform. Its distribution will be digital only and all content will be freely available to everyone.


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