Marketing strategy

Checklist for Developing a Digital Marketing Strategy

The digital strategy is an important marketing tool. Whether you are an employee of an agency or an individual entrepreneur, in any case, you must immerse yourself in the online world and run a business according to the new rules. There are over a thousand tools and tactics in digital marketing – and that’s no exaggeration. How do you navigate through this ocean of possibilities?

The solution is to strategize and find the tools that best suit your needs. Let’s find out what a digital marketing strategy is and how to create an effective one.

A few words about digital marketing

A digital marketing strategy is a coherent set of steps based on online marketing tools and tactics used to achieve certain goals. business goals. Like any strategy, it is based on objectives and contains 3 mandatory parts:

  • determination of the current situation and the problems due to which the objectives are not being achieved;
  • the concept of problem solving;
  • a set of key actions necessary to achieve the objectives.

If you want to reliably and predictably increase sales and profits, increase market share and win the competition, you definitely need to develop a company’s digital strategy.

You and your business are ready for it if you have ever tried some online promotion tools, you have basic presence pointstraffic, but at the same time you are not satisfied with the volume of applications and sales, your objectives are not met and you do not know how to radically change this situation.

Simply put, you need some experience and level of working with your brand and product in order to take it to the next level with a well-thought-out strategy.

7 Steps to Building a Powerful Digital Marketing Strategy

#1. Indicate your goal

Before you start making a plan, think about what you’re aiming for with your marketing approach. Simply put, establish your digital marketing goals. This phase may seem simple, but it requires you to have a very specific and accurate set of trading ideas.

Experts all over the world rely on the 5S principle. So what do you want to achieve?

  • Sell ​​– Increase sales
  • Speak – Get closer to customers through engagement and participation
  • Serve – Add value
  • Save – Reduce costs
  • Sizzle – Extend your brand online

Depending on the purpose, you need to select different tools.

#2. Evaluate your presence

It is always good to understand what you have already achieved. First, you need to find your main marketing channels: email, website, social media, SEO, advertisements and others.

Which of these generates more leads and increases traffic for you? Rank each specific channel and medium in order of effectiveness, from most effective to least effective.

#3. Create a customer portrait

Understand your audience before trying to connect successfully. Put yourself in your customer’s shoes. Once you can discover the buyer personayou can make assumptions about what they will like.

Gather data on customer preferences, site behaviors, hobbies, and more. To create the extended profile of a potential buyer, compare the information collected with real data that you can collect using the Google Analytics tool.

This data can help you create eye-catching ads, deliver personalized emails, and more.

#4. Perform a content audit

Item descriptions, blog posts, branded podcasts, Instagram posts, and even the About Us page can be defined as content.

Generally, content does a great job of converting subscribers or website visitors into real customers. Moreover, when this material is optimized for search enginesit can increase your search and organic traffic.

Find gaps in the content you already have. If you sell software that may be difficult for beginners to understand, create tutorials using a screen recorder for pc. If you have an e-commerce store, make sure that colorful product photos without heavy color correction are placed on your page. And if you have too much expert content on the site, maybe you should dilute it with entertaining compilations or memes.

In addition, we strongly advise you to create a content calendar. This will allow you to set long-term and easily trackable goals.

#5. Determine resource timelines and responsible specialists

Once you’ve defined your goals, outlined action plans for implementing your digital strategy, and gathered the tools to use, plan your resources.

  • Team (those who will directly develop specific action plans and implement them). It can be several people, one, it can be a project manager from your company plus one outsourced team – there are many options.
  • Budget (including amounts for developing new touchpoints or redesigning existing touchpoints, budgets for paid traffic, SEO, copywriters, etc.)
  • Deadline. Estimate time soberly, don’t try to solve all problems in two weeks. An effective strategy can take a few months to a year to work.

#6. Analyze the results

Perform strategy analysis at regular intervals (by the way, you can add it to your calendar). How do customers interact with what you share with them? How are you progressing towards your goals? This data will help you adjust the course and learn from what went wrong.

Using analysis softwareyou can track your progress through all stages of the sales funnel.

#7. Follow the trends

There is always something new and cutting edge on the market that may be perfect for your marketing needs.

For example, this year influencer marketing is gaining momentum, and you can allocate a certain part of the budget to collaborating with famous bloggers. Another trend is the presence in a single sales channel. The explosive growth of digital marketing tools is pushing many businesses to opt for a weak multi-channel presence. Smart business focuses on dominating a single traffic channel.

Therefore, it may be worth not wasting your resources and striving to do less, but better.

Conclude

A digital marketing strategy is really effective in promoting a business. To implement the plan, there are many digital channels that differ in price, potential reach, and purpose. Find the best and most efficient set for your business.

However, don’t stick to just one strategy, especially if it doesn’t bring the expected results. Experiment, follow market trends and always stay open to something new.